Smw rotterdam20140924 versie2
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Presentatie over webcare met studenten TU Delft zoals ik die heb gebruikt bij de social media week Rotterdam op woensdag 24-9-2014
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Smw rotterdam20140924 versie2
- 1. Webcare in the hands of students at TU Delft Rob Speekenbrink, communication TU Delft Challenge the future Delft University of Technology
- 17. Reality check
- 26. webcare bij de TU Delft is
- 29. Danger 1: They come and go
- 30. Danger 2: It’s out of your hands. Do you trust them enough?
- 31. Danger 3: If we pay them, are they as biased as we are?
- 37. Monitoring
- 41. Intervention
- 53. Influencing
- 65. Rob Speekenbrink Consultant Online Media @RobSpeekenbrink +316-81834114 www.speekenbrink.com
Editor's Notes
- monitoring
- interaction
- sentiment
- Coporate branding
- They are all ambassadors
- They need to be involved in personal branding because it adds up to the corporate brand
- monitoring
- They need to be involved in personal branding because it adds up to the corporate brand
- They need to be involved in personal branding because it adds up to the corporate brand
- We do webcare with our own students because 1) The speak the language 2) they come up with new ideas 3) They have time 4) They have personal networks 5) They have skills
- So we train them
- We train them in creating the right content
- We train them how to behave and not to behave
- We train them in what tools to use
- We teach them about the organization and its sensitivities
- They need to be involved in personal branding because it adds up to the corporate brand
- They need to be involved in personal branding because it adds up to the corporate brand
- They need to be involved in personal branding because it adds up to the corporate brand
- 47.776 views
- 52.880 views
- They need to be involved in personal branding because it adds up to the corporate brand
- They need to be involved in personal branding because it adds up to the corporate brand
- They need to be involved in personal branding because it adds up to the corporate brand
- They need to be involved in personal branding because it adds up to the corporate brand
- They need to be involved in personal branding because it adds up to the corporate brand
- They need to be involved in personal branding because it adds up to the corporate brand
- They need to be involved in personal branding because it adds up to the corporate brand
- They need to be involved in personal branding because it adds up to the corporate brand