1. B
Purchase &
Onboarding
Policy
Admin.
Claim
Admin.
Policy
Renewal
Customer Acquisition, Retention & Loyalty Design, Integrated Customer Experience, Business Process Efficiency, IoT Connected
Product &
Services Dev.
Marketing &
Distribution
Underwriting
& Rating
Awareness,
Research &
Quoting
Digital Imperatives
Value
Chain
DigitalTransformationPriorities
P/C
Personal
Lines
Short-Term/Tacticalr
Current to 1 year
38 IDEAS
25
Long-Term/Strategic
1+ to 3+ years
25 IDEAS
Commercial
Lines
Life/
Wealth
Customer View
Across Multiple
Products/Functions
Personalization/
Productivity
Customer
Segmentation
Insure As You
Go Omni-Channel
Experience
Digital First
Leverage Data
Better
Virtual Claims
Increase
Customer
Touchpoints
Reinventing
Through New
Data Sources
Electronic Offers
Agent or
Policyholder
Hybrid
Distribution:
Discovery to
Shopping
Connected Data
From Wearables
Robo-Advisors for
Purchase &
Onboarding
Holistic View
Across Products
Self-Service Auto
Applications
Insurance
Lifetime Accounts
Note:
-Insurance Executives generated 63 ideas
across Multi-Lines of Business
-Priority Items Highlighted in Red
Online Binding
that Actually
Works
Minimize
Customer Effort
Better Leverage
Data to Personalize
Customer
Engagement
Insure as you GoPersonalization
New product to
support
Connected/
Wearable Data
Customer
Segmentation/W
atson Coaching
Integrate Data to
Drive CX OfferingsAutonomous
Cars
Hybrid
Distribution/Disc
overy Shopping
Google/Apple Car
Electronic
Underwriting
Data Leverage
Partnerships with
Ride-sharing
AI Interface
Partner
Strategies
Deep Integration
of Third-party
Data
Integrate
P&C/Life
Seamlessly
Marketing Data
Integration
Seamless Omni
Experience across
Customer Journey
Sharing Economy
& How You
Insure
Peer-to-Peer
Micro-Services
Implementation
Personalized
Metrics/More
Targeted
Customer
Segmentation
IT Tools to Enable
Comprehensive
Planning
Convergence of
Health/WealthE
xperience
Regulatory
Evolution
Pocket
Agent/Shop/Claims
Improved
Digital
Interfaces
Advanced Use of
Data Analytics for
U’wrtng/Claims
Reinvent How Term
Sold to Supercharge
Growth
Loss
Reduction/Customer
Behavior Change
Business
Strategy/Architect
ural Alignment
Streamline/Ease of
Use & Service
On-demand
Variable Pricing
Systems
Integrating Data
to CX Offerings
Enhance Self-
Serve Capability
Seamlessly
integrate P&C/Life
Leverage More
Data, Less
Questions in Flows
Underwriting
Beyond the
Application
View Across
Lines
Awareness
What Comes Next in
Self-
Insurance/Gig/Micro
View Across Lines
of Business
Expense Reduction
Block Chain
Proactive Customer
Engagement