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Titan
Rahul Jain
PG-17
Introduction
• Titan was set up in July 1984, by Xerxes Desai.
• A joint venture between the Tata group and the Tamil Nadu
Industrial Development Corporation
• Titan Watches is India’s largest watch & jewellery
manufacturer.
• Titan is the world’s sixth largest, integrated manufacturer-
brand for watches.
• Over 60% share in the domestic market
• Main Watch & Jewellery plants in Hosur near Bangalore.
• Watch assembly plants at Dehradun, Baddi, and Roorkee.
History
In 1984 the company was incorporated on 26th July at
Chennai.
In 1992 an MOU was signed with Casio computer company
of Japan to manufacture 2million digital and Ana-digital
watches.
• In 1992 over 150 models were introduced.
Vision Statement
• To be a world class , innovative and progressive
organization and to build India’s most desirable
brands.
Mission Statement
•To create wealth for all the stakeholders by building
highly successful businesses based on a customer
centric approach, and to contribute to the community
Titan Watches
Marketing Watches
•Titan’s marketing strategy had five main bases: a
product of international quality, Indian designs,
competitive prices, intensive advertising and
promotion, and specialized retail shops to
control the presentation.
Purchasing power of consumers
Market Positioning Of
Product Life Cycle
Introduction : WWF, Orion, Zoop, Diva,
Octane
Maturity: Sonata, Fastrack, Dash
Growth: Nebula, Insignia, Raga, Royal,
Regalia, Edge etc
Decline: Aqura
GENDER DISTRIBUTION
AGE DISTRIBUTION
Are you Aware of brand Titan?
Inference- This can be clearly concluded that Titan has got an extra ordinary
awareness level.
Who influences your buying decision most?
Family, 24, 48%
Friends and colleagues, 24,
48%
Social Groups, 2, 4%
Brand ambassadors, 0, 0%
Family
Friends and colleagues
Social Groups
Brand ambassadors
Inference- Still family and friends & colleagues play the most dominating
role in decision making process.
Which price range would you prefer ?
Inference- 80% of respondents are using watches of price range Rs 1000-5000.
SWOT Analysis on titan
Strength
• Style
• Models
• Exclusive products
• Other than these there have few more strength like-
• Contribution of owned brands and retail. The profit is accounted by being in the retail space which is
booming.
• Watches are available with popular functions like dates, multifunction and chronographic.
• Guarantee/warranty
Weaknesses
• Pricing of high end products
• Globalization – Threat from new entrant
Opportunities
• Seasonality
• Gifting concept
• Exchanging offer
D. Threats
• Competitors
Thank You

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Titan Watches

  • 2. Introduction • Titan was set up in July 1984, by Xerxes Desai. • A joint venture between the Tata group and the Tamil Nadu Industrial Development Corporation • Titan Watches is India’s largest watch & jewellery manufacturer. • Titan is the world’s sixth largest, integrated manufacturer- brand for watches. • Over 60% share in the domestic market • Main Watch & Jewellery plants in Hosur near Bangalore. • Watch assembly plants at Dehradun, Baddi, and Roorkee.
  • 3. History In 1984 the company was incorporated on 26th July at Chennai. In 1992 an MOU was signed with Casio computer company of Japan to manufacture 2million digital and Ana-digital watches. • In 1992 over 150 models were introduced.
  • 4. Vision Statement • To be a world class , innovative and progressive organization and to build India’s most desirable brands. Mission Statement •To create wealth for all the stakeholders by building highly successful businesses based on a customer centric approach, and to contribute to the community
  • 6. Marketing Watches •Titan’s marketing strategy had five main bases: a product of international quality, Indian designs, competitive prices, intensive advertising and promotion, and specialized retail shops to control the presentation.
  • 7. Purchasing power of consumers Market Positioning Of
  • 8. Product Life Cycle Introduction : WWF, Orion, Zoop, Diva, Octane Maturity: Sonata, Fastrack, Dash Growth: Nebula, Insignia, Raga, Royal, Regalia, Edge etc Decline: Aqura
  • 11. Are you Aware of brand Titan? Inference- This can be clearly concluded that Titan has got an extra ordinary awareness level.
  • 12. Who influences your buying decision most? Family, 24, 48% Friends and colleagues, 24, 48% Social Groups, 2, 4% Brand ambassadors, 0, 0% Family Friends and colleagues Social Groups Brand ambassadors Inference- Still family and friends & colleagues play the most dominating role in decision making process.
  • 13. Which price range would you prefer ? Inference- 80% of respondents are using watches of price range Rs 1000-5000.
  • 14. SWOT Analysis on titan Strength • Style • Models • Exclusive products • Other than these there have few more strength like- • Contribution of owned brands and retail. The profit is accounted by being in the retail space which is booming. • Watches are available with popular functions like dates, multifunction and chronographic. • Guarantee/warranty Weaknesses • Pricing of high end products • Globalization – Threat from new entrant Opportunities • Seasonality • Gifting concept • Exchanging offer D. Threats • Competitors