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Lucky Masale: A Special Food Product Brand

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Lucky Masale’s range of products not only offers a distinctive Indian taste, aroma but they also enhance the color of the cuisine. It is extremely easy to cook using our custom recipes and anyone can now make complicated dishes Biryani

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Lucky Masale: A Special Food Product Brand

  1. 1. Lucky Masale A Special Food Product Brand www.luckymasale.com 1
  2. 2. Introduction Lucky Masale’s range of products not only offers a distinctive Indian taste, aroma but they also enhance the colour of the cuisine. It is extremely easy to cook using our custom recipes and anyone can now make complicated dishes Biryani www.luckymasale.com 2
  3. 3. www.luckymasale.com 3
  4. 4. www.luckymasale.com 4
  5. 5. www.luckymasale.com 5
  6. 6. www.luckymasale.com 6
  7. 7. Our History and Achievements • Started in 1988 in a small 300 sq ft. factory unit with just 2 product skews selling only in Pune regions on consignment basis. • Today our manufacturing facility has a combined space of1 acre with 40 product skews selling in established markets in Maharashtra, Gujarat and Hyderabad. • First Indian non-vegetarian full range brand. • We have a distributor network of XXXX and retail network of XXXX and have taken major market share from Pakistani spices. • Constant demand for our products all year round and last 2 year growth of 100% each year • A Total turnover of Rs12 cr. (USDwww.luckymasale.comforecasting Rs. 15cr. For 2014 $2 mln) and 7
  8. 8. Our Goals 2014 • Compete in international markets such as United States, South East Asia and the Middle East • Create product awareness by way of Digital Marketing, Online promotions, TV advertisements and recipe instructional videos •Establish new Markets in India • Invest in infrastructure namely in house laboratory, new machinery and industrial real estate to meet product demand • Negotiate and Sign exclusive deal with a US distributor to pioneer our products in the Indian diaspora in the American markets www.luckymasale.com 8
  9. 9. Distributor & Retailer costs – US Sr No Product Weight (gms) M.R.P (USD) Rate Selling Price (Retailers) 1 Mutton Biryani 50 2 1.20 1.50 2 Chicken Biryani 50 2 1.20 1.50 3 Chicken Lollypop 60 2 1.20 1.50 4 Fish Curry 60 2 1.20 1.50 Sr No Product Distributor Margin % Retailer Margin % 1 Mutton Biryani 25 33.33 2 Chicken Biryani 25 33.33 3 Chicken Lollypop 25 33.33 4 Fish Curry 25 33.33 www.luckymasale.com 9
  10. 10. Presentation By Special Food Products Feedback: customerservice@luckymasale.com www.luckymasale.com 10

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