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Eat together

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Part of the marketing internship under Professor Sameer Mathur, IiM Lucknow

Publicada em: Negócios
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Eat together

  1. 1. EAT- TOGETHER APP OUTLINE
  2. 2. WHAT IS EAT TOGETHER ?
  3. 3. AN APP WHICH ALLOWS YOU TO SEARCH FOR FOODIES AS WELL AS THE FOOD JOINTS AROUND YOU.
  4. 4. EAT - TOGETHER LETS YOU HAVE GOOD FOOD AND GOOD COMPANY
  5. 5. ABOUT • Eat- together offers a restaurant search utility, with filtering by price, type of food, neighborhood, nearby businesses (movie theaters, sports venues, etc.), and special features (gluten-free fare, child- friendliness, BYOB-service, etc.). • Users can participate in the simple 10 scale rating system to review restaurants, and share restaurant information with friends via email, Facebook, Instagram, Twitter. • This is a community app which would help people to tie bonds with others for a healthy meal. • Recipes from notable chefs and people can be posted through their blogs and could be viewed by others
  6. 6. SWOT ANALYSIS
  7. 7. STRENGTHS • Food is a key industry • A unique app as it combines many good features. • Simple and user friendly interface • Both free and premium mode • Community app allowing communication through messaging. • Multilingual options
  8. 8. WEAKNESS • new entry to the market - susceptible to bad content • Initial growth unestimated • Competition from search engines & other similar apps means limited growth
  9. 9. OPPORTUNITIES • Market penetration through food bloggers and food lovers. • Huge consumer base • Opportunity to expand to further more countries • Increasing internet penetration & number of smartphone users • . Rapid technology development
  10. 10. THREATS • Competitors : Zomato, Foodpanda, Burrp, Urbanspoon • Intense competition • Possibilities of not attracting enough audience.
  11. 11. COMPETITORS
  12. 12. PRODUCT STRATEGY • Free version - Rating and messaging facility • Premium version ( USD 3$) - Videos and information can be accessed in other languages. Videos can be downloaded. Users can upgrade their level.
  13. 13. TARGET MARKET • College students, adults, food bloggers. • Connects people around the world. • Young population, working professionals looking for information of restaurants
  14. 14. BRAND • CATEGORY - Application • SECTOR - Food and restaurant guide • TAGLINE - " Happiness is dining" • TARGET GROUP- All smartphone users Brand logo
  15. 15. DISCLAIMER This presentation was made by Riya Chhikara, DRC,DU during a marketing internship under the guidance of Professor Sameer Mathur, IIM Lucknow.
  16. 16. THANK YOU !!

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