Go through this presentation to get a detailed idea about the scenario of the kitchen industry in India. Whenever we thought of kitchenware or kitchen appliances, two names promptly come to our mind those are - "Namit Bajoria" and his great brand - "Kutchina". To know more about this successful entrepreneur in India click on www.namitbajoria.com

1. Scenario
of the
Kitchen Industry
in India

2. Note From Director’s Desk
“West Bengal is a budding market
given it's huge population. Unlike
many other regions facing stagnancy,
There is a lot of scope” - Namit Bajoria

3. Changing Aspect of Kitchen
Industry
According to the Founder of
Kutchina - Namit Bajoria, kitchen
industry is growing as per the
consumers' taste and style.
Between 1995 to 2000 kitchen
was never considered as the
worth splurging on, but today it
has turned into a space to flaunt
in every home.

4. Key Challenges Faced by Kitchen
Industry
At the beginning of the business,
Kutchina did not have neither a strong
manufacturing base in India nor any
Govt. support. For this reason they had
to depend on the China and Europe for
sourcing their products, that leads to
huge transit time, damages and stock
holdings.
Now, the scenario has changed. They
have started to educate the customers
how to decide and what to buy based
on the quality of the product. Now
customers are also more connected and
understand the technology better.

5. Growth Status of Kitchenware & Kitchen Appliances Market
Kitchenware market in India is highly functional, which poses huge potential for expansion.
The future market of kitchenware is mainly depends upon its design and technology.

6. What are the Major Segments Driving Change in
Kitchenware Market?
1. Major demand of the kitchenware are generated through urban population groups.
2. The northern region has contributed as the largest to the revenues generated during
FY'2015.
3. Southern region contributed the second largest share in the overall kitchenware
products revenue.
4. Growth of Online portals.
5. Preference of the youth population, that means they prefer aesthetic appeal and better
features of the branded kitchenware products.

7. What factors are Driving the Growth in Bakeware
Products Market?
1. Globalization & Westernization has influenced various aspects related to living
standards of domestic population.
2. The Bakeware products market has seen a healthy growth in the Indian market.
3. It has been observed that baking dishes have contributed the maximum share
in the overall revenues of the Bakeware products.
4. The number of the nuclear families in India is increasing on an annual basis.

8. How Is Online Kitchenware Products Market Space
Growing?
Factors that have contributed to this growth include:
1. Increase in consumers spending
2. Change in consumers perception towards their kitchen
3. Rise in numbers of retail outlets.
4. Emergence of the online portals.

9. Why Did “Kutchina” Choose West
Bengal For their Business
● This state has been a growth trajectory since
the last few years. the reason behind it is the
improvement of living standards of the
middle class and surge in disposable
incomes.
● The founder of Kutchina - Namit Bajoria
stated that, West Bengal is the ideal location
for the growth of retail industry.
● Excellent geographical location is another
factor, that makes West Bengal is a fast
emerging as a vital business center.

10. The Way Forward note From Namit
Bajoria
● Quality retail education is necessary for the
professionals who can tackle the challenges
of this intensively competitive industry.
● Need to develop a comprehensive retail
management programme & environment
that enables retailers and the youth to
critically analyse the retailing process.
● Need to understand the customer and
enhancing the customers experience,
developing better marketing & pricing
strategies and improvement of the smooth
logistics and information systems.

11. Looking for more Information about Namit Bajoria
and his innovative business ideas click on :
www.namitbajoria.com

12. Thanks for watching