2. This is a privileged presentation of an innovative concept, which is pending patent registration for its business idea,
process flows, technology, solution architecture, partner benefits, but not limited to.
All copyright and trademarks, including brand name “fonePaisa”, logos are protected, with undisputed rights resting with
“fonePaisa Payment Solutions Private Limited”.
No one, including the intended audience and/or recipient of this presentation is allowed to store, retrieve, share, disclose,
show privately any part of this presentation; without an explicit written permission from “fonePaisa Payment Solutions
Private Limited”
If you have any potential or known conflict of interest, and/or if you are into or likely to commence business in the area
of “IMPS based Mobile Payment Solution”, please bring it to the attention of the presenter or the person, who has sent
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Please immediately delete, expunge all copies of this presentation, including temporary save areas of any electronic device
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Non-Disclosure Agreement
29-Apr-15 Confidential fonePaisa | copyright 2014 2
3. 29-Apr-15 Confidential fonePaisa | copyright 2014 3
About fonePaisa Team
Sharad Hegde (Founder Chairman) was the first employee (non-
founder) of Infosys and has also been CTO at Infosys. Sharad was the
chief architect of Finacle. He is a graduate from IIT Chennai and a
post-graduate from NITIE, Mumbai.
Ritesh Agarwal (Founder COO) is from Branch Banking background.
He has worked with ICICI Bank and big software companies like
Polaris, Fidelity and Misys. He has CBS implementation experience
at international banks. He did PGDM from TAPMI, Manipal.
C. S. Prasad Subramanian (Director-Technology) was Head – Finacle
CBS at Infosys. He was chief product officer at iCreate software. He
was director and founding partner at IncValue Advisors Private Ltd.
He did his PGSM from IIM-B.
4. 29-Apr-15 Confidential fonePaisa | copyright 2014 4
Toooooooo Many Payment Options
Customer is NOT loyal to a specific payment option for loyalty, but for greed of offers and discounts….
Customer is overwhelmed with soooooo many apps for payments…
All corporate logos and trademarks are acknowledged.
Bank’s Mobile Apps Semi-closed Wallet Apps
OLA MONEY
Closed-loop Wallet Apps
But Prominent in
web-based
payments
5. Would customer actually download
so many payment apps….
ANSWER IS NO
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Current Payment Options
No mobile app supports user approval for merchant/bill payments
Other than Cash...cards & wallets are the only payment options
Card MDR is high….
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Challenges in current merchant payments
No Player currently offers bank-agnostic IMPS based merchant payments
Bank’s mobile app
can serve only their
own customers.
Limited Audience
SMS based IMPS
lacks security.
Unsecure Txn
USSD lacks UI and has too
many steps.
Does not support merchant
payments
Bad UXP
IVR takes much longer to
transact.
User Un-friendly
Merchant wants:
1. Lower MDR
2. Real Time Settlement
3. Agnostic of issuing bank
4. Fast Transaction
5. Economic COD operations
Consumer
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What to do now….?
Divorce the merchant acceptance of specific payment mechanism and customer choice of source of fund
Payment App Aggregation
is need of the hour
OLA Money
8. Issuing Bank Sponsor Bank
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Trusted Party Application
SPONSOR BANK INTERFACE
fonePaisa
Display for user
to approve / reject
User Enters mPin
To approve txn
Txn confirmed
to user
Bill Invoice Details +
Customer Mobile No.
Biller sends invoice details
to fonePaisa
fonePaisa App
on buyer mobile
Txn confirmed
to user
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FAQ
1. Our ‘Mobile Banking’ app already has IMPS
Push capability, then why should we partner
with fonePaisa?
2. Is FP allowed to receive mPin?
3. Will FP support Pull/Push txn?
4. Does fonePaisa require specific phone type
or a mandatory data plan?
1. mBanking app serves only bank’s
customers. FP would bring business
from other banks’ customers also.
2. NPCI allows sponsor bank to certify 3rd
party trusted app to receive mPin.
3. Yes. We shall Push/Transfer from
consumer app and Pull transactions
from merchant app.
4. fonePaisa works with all consumer
phone types, even without data plan. In
the absence of data plan, fonePaisa app
communicates over Encrypted SMS.
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What else in fonePaisa…?
1. Compete with Cash Payments
2. Compete with card based payments
3. Launch QR Code based app
4. Launch Web-based Payments
5. Complement bank’s mobile strategy
6. Technical advancements : NFC, BLE
As we grow over time
