The document discusses various community development initiatives undertaken by Tata Steel Rural Development Society (TSRDS) across different villages in Jharkhand. These include training local youth as animal health workers, constructing check dams and irrigation canals to harness water for agriculture, developing a pond for pisciculture, launching a mobile eye surgical unit for cataract treatment in remote areas, and organizing an expedition for local youth to scale a mountain. The initiatives aim to improve livelihoods, healthcare, water resource management, and skills development in rural communities.
2. pg. 1
Content
‘Lakshman Rekha’ Page No. 2-3
Pond Pays… Page No. 4-5
Mobile Eye Surgical Unit Page No. 6-7
Harnessing Water Page No. 8-9
Mt. Kanamo Page No. 10
Mastering the Machine Page No. 11-12
Green Therapy Page No. 13
Combating Dengue Page No. 14
Indigenous Peoples Page No. 15
Branching Out Page No. 16
Jyoti Fellowship Page No. 17
Community Football Page No. 18
Hockey Initiative Page No. 19
Battle for Awareness Page No. 20-21
Volunteering for Community Service Page No. 22
3. pg. 2
Drawing a ‘Lakshman Rekha’ between disease and wellness
“I’ve never been to a cinema hall,” replies 22-year-old Lakshman when asked about his
latest recent movie in the theatre. The reticent
youth from Sokhandih village loves to play and
watch cricket, and football. Eldest among three
brothers, Lakshman discontinued his studies after
class 10. He started helping his father in tilling the
family’s 2-acre farmland near the foothills of Dalma
range that surrounds his native village. He would
keep busy during the paddy cultivation season and
preferred hanging around with friends and
watching sports on TV at his neighbour’s place in
the limited free time he was left with.
Earlier this year, Sokhandih was among one of those villages visited by TSRDS team to
mobilise the local farmers for Animal Health Worker (PARAVET) training, which is conducted
at Green College, Kolabira. The team members also got to interact with Lakshman, who
appeared keen to enrol for the 14-day training. Lakshman’s seriousness was rooted to a
nightmarish experience that he had in childhood. Something he could never forget—out of
35 goats his farming family had, 25 succumbed to a disease. That was in 2006!
After the training, Lakshman informed all the 55
households in Sokhandih that now he was there
in the village for animal health care
management and can even immunise
ruminants. Aside from the first aid kit he
purchased from Green College, he also invested
a few hundred rupees in buying vaccines for
goats and oxen.
4. pg. 3
To capacitate farmers, Tata Steel Rural Development Society has partnered with Welthungerhilfe,
an international development organisation. The collaboration resulted in Green College at Kolabira,
in Seraikela-Kharsawan district of Jharkhand. Operational since December 2015, Green College has
been established to train farmers, based out of the company’s areas of operation, on agriculture and
allied sectors.
Apart from paravet (animal health workers) training, regular sessions on lac cultivation, its
processing and marketing; fishery; System of Rice Intensification (SRI) method of paddy cultivation
are also organised at the College.
In the first three months after training, Lakshman organised three camps in nearby villages
and administered vaccines to ruminants and hens. He also treated minor ailments and
infections affecting animals.
Though he has faced some hiccups in
refrigerating the vaccines and storing them,
he is still to get a refrigerator. “I manage it by
borrowing ice from the neighbours. I fill up
the ice box to maintain the vaccine vial for
5-6 hours during vaccination camps."
However, this summer, he had to discard
some of the vaccine vials after running short
of ice. “I hope not to face the same problem
in winters.”
Talking about his experience as a trained
Animal Health Worker (Paravet),
Lakshman says, “We do not have
veterinary doctors within a range of
15-20 km. With the training at Green
College, I can take care of the livestock in
Sokhandih and nearby villages, and also
earn money.” Lakshman has invested in
a pair of pigs. “They will grow in six
months and fetch a good price that
would be utilized in owning the
much-needed refrigerator,” he smiles.
5. pg. 4
Pond Pays…
4.58 acres, it’s the piece of land that Jai Singh Murmu (50) has always banked upon. But, the
family inherited farmland has not always been kind to this farmer of East Singhbhum’s
Sungdi village. In 2007,
the land did not support
enough crop yields, and
Murmu miserably failed
to garner money for the
treatment of his ailing
wife. Result: she died.
It’s 2016, and Murmu still
relies on the same 4.58
acres. Today, the land
never disappoints him
and gives much more
than what he expects!
Wondering about the
turnaround? The answer to it lies `into’ a pond excavated slightly over a year ago on
Murmu’s land, following the intervention of Tata Steel Rural
Development Society (TSRDS)
Measuring 200 X 100 sq. ft., the pond is used
by Murmu for raising fish, which is proving
much profitable than his generations-old
venture of paddy cultivation. “The pond has
addressed my financial concerns quite well,”
shares Murmu. A long pause follows, probably
for some mental maths, and he throws up
figures to back his claim, “It was a mere
investment of Rs. 2,000 over a year ago, and I
have already made Rs. 50,000 from it in
a year.”
It may sound nothing less than hitting a jackpot, but Murmu is just highlighting the
profitable margins pisciculture is known for.
6. pg. 5
Tata Steel Rural Development Society works to bring large areas of land under irrigation by
developing new water harvesting structures and renovating the non-functional irrigation systems.
TSRDS has partnered with village level organisations, i.e. ‘samitis’ for pond deepening, village
infrastructure development and water management. So far, TSRDS has allocated watershed
projects to its village level organisations in the Kolhan region of Jharkhand, i.e. East Singhbhum,
West Singhbhum and Seraikela Kharsawan districts. In the last three FYs, more than 600 ponds
have been constructed through the village level organisations.
Murmu’s recent earnings out of the land get reflected in his lifestyle. A gleaming motorbike
awaits him at his doorstep. Cold water from a
refrigerator greets him after a tiring day. “Both
(fridge and bike) are barely two months old,”
giggles the class-12 dropout, whose daughter is
pursuing MA and son BA.
“Spawn and some fish medicines were bought
for Rs 2,000. Fingerlings and small-sized fish
that I got from spawn were sold for Rs. 50,000
in phases,” explains Murmu, adding in the
same breath, “There’s still at least 3 quintals of
fish in the pond. It would fetch close to Rs. 40,000.”
Wait, Murmu’s pond economics is yet not over. Earlier left to the mercy of the rain gods for
paddy cultivation, Murmu is getting more `out’ of the pond. Thanks to creeper vegies and
arhar he now grows along the banks of the water body. He recently sold a lot of bottle
gourds and arhar for Rs. 16,000.
Some quick movements of his fingers and
Murmu gets virtually lost, again for some
calculations that are going in his mind. He
resumes the conversation, this time smilingly,
“So, all put together, it would come to over Rs
1 lakh.” Interestingly, this income has come
from only 10 per cent share of Murmu’s total
land—the share given to the pond—and is
much more than his annual paddy benefits.
“When rains didn’t play truant, I used to have
an annual income of Rs. 70,000 through paddy,” he adds.
Paddy still covers majority of his land. Earlier, it was cultivated traditionally, but now he
follows SRI for the same. With a pond at his disposal now, he no longer has to worry about
irrigating the paddy filed. Nearby farmers, which Murmu put to five, too, use his pond for
irrigating their fields.
7. pg. 6
Inauguration of Mobile Eye Surgical Unit
~A unique initiative for state-of-art cataract surgery in remote areas~
Mobile Eye Surgical Unit (MESU), a
medico-engineering marvel and
‘one-of-its-kind in Asia’ operation theatre on
wheels, has now arrived in Jharkhand. A
collaborative venture between Sankara
Nethralaya and IIT Madras—MESU has been
rolled out in this eastern state, with support
from Tata Trusts and Tata Steel.
MESU’s first eye camp in Jharkhand has started
from Seldauri, Chaibasa. The camp began on Sep 11, 2016.
On July 31, 2016, Shri Raghubar Das, Hon’ble Chief Minister, Jharkhand inaugurated MESU
during a function at Tata Main Hospital (TMH), Jamshedpur. Padma Bhushan Dr. S. S.
Badrinath, Founder of Sankara Nethralaya Academy, Mr. Sunil Bhaskaran, VP (Corporate
Services), Tata Steel, senior representatives from Sankara Nethralaya, IIT Madras and TMH
were present on the occasion.
Inaugurating the MESU, Shri
Raghubar Das, Hon’ble CM,
Jharkhand said, “It will be a
boon for the poor people,
seeking eye care services, in
remote areas of Jharkhand.
This will become a pioneer in
eye care treatment in the
region. I am thankful to
Sankara Nethralaya, IIT
Madras and Tata Trusts for
this noble initiative.”
Talking about MESU, Dr. S. S. Badrinath, Founder of Sankara Nethralaya Academy, said, "It
takes the most advanced cataract removal process right to the doorsteps of economically
and socially backward people living in the remotest of areas."
8. pg. 7
MESU: At a Glance
Equipped with the state-of-the-art eye care facilities
MESU is the only project where the Government of India has allowed ophthalmic surgeries in
camp mode
Jamshedpur will be the base for Jharkhand’s MESU facilities, catering primarily to rural
patients in remote locations
MESU takes the most advanced cataract removal process deploying suture-less,
phaco-emulsification methodology which is on par with the cataract surgery performed at
most advanced eye hospitals
Equipped with the state-of-the-art eye care facilities, MESU is the only project where Govt.
of India has allowed ophthalmic surgeries in camp mode.
MESU’s launch in Jharkhand will unarguably give a fillip to Tata Steel’s on-going eye care
interventions being carried out in some of the poorest and tribal-dominated areas. The steel
city Jamshedpur will be the base of Jharkhand’s MESU, which will primarily cater to rural
patients in remote locations.
MESU takes the most advanced cataract
removal process deploying suture-less,
phaco-emulsification methodology which
is on par with the cataract surgery
performed at most advanced eye
hospitals. With MESU, eye surgeries will
be performed right at the hamlet where
the patient lives. The
post-operative examination after a week
is also carried out right at the patient’s doorstep.
9. pg. 8
Harnessing Water to Irrigate Parched Land
One Natural Water Source : Two Check dams : Canals (Length~1,000 Metres)
70 Acres of Land Irrigated : 100 Farmers : Paddy Yield 108 Tonnes
Increasingly erratic rainfall is resulting in lack of adequate cultivation, loss of crops and
livelihood for farmers. Large patches of land lie barren due to lack of irrigation facility.
Farms in Noamundi also face an acute shortage of water, which, if countered, can yield rich
harvests. Surrounded by lush green hills, Noamundi receives above-average rainfall that
needs to be harnessed for irrigation.
Realising this Tata Steel Rural
Development Society (TSRDS)
constructed two check dams —one
each in the villages of Daladiri and
Kolahundla—in FY16. Water is further
channelized through canals, irrigating
nearly 70 acres of land in these two
villages. Water running through the
canals comes all the way from a
natural source located atop one of the verdant hills.
Consistent supply of water has enabled farmers like Luknath and Saluka to take the initiative
of growing paddy, at the onset of summer. Paddy, conventionally, is sown during monsoons.
Over the last two seasons, nearly 108 tonnes of paddy has been harvested in the four
villages—a significant benefit from the canals. Aside from paddy, seasonal vegetables are
also grown and utilised for domestic consumption.
10. pg. 9
In FY16, around 30 farmers were engaged in vegetable cultivation and there was an
incremental income of Rs 10,000 (average) per farmer. On an average, every farmer had
grown vegetables in 10 decimal of land. About 100 farmers were engaged in kharif paddy, of
which 15 farmers adopted SRI system of paddy cultivation. In FY16, the MSP (Minimum
Support Price) by Government was Rs. 14 per kg of paddy. So, on average, the incremental
income per farmer was around Rs. 21,000.
Paddy is cultivated in the rainy season. Due to uneven terrain, this
farm would be flooded during rains. Two years ago, we could not
even think of growing paddy here during summers. This canal has
ensured a constant supply of water that irrigates my farmland. It
enabled me to sow paddy even during March.
Luknath Munda, Daladari Village, Deojhar Panchayat, Joda
Due to this canal, irrigation has been possible. It has helped in paddy
cultivation in summer. We could not have thought of a different
approach, had we not been supported by TSRDS to visit Agriculture
Research Centre at Plandu, near Ranchi, and PRADAN’s intervention
in Khunti.
Saluka Munda, Daladari Village, Deojhar Panchayat, Joda
11. pg. 10
Kalinganagar Youth Scale Mt. Kanamo
It was a lifetime experience for five youth of Kalinganagar who went on a 15-day expedition
to Mt Kanamo in the Spiti Valley of Himachal Pradesh, on August 7, 2016. They were part of
a 33-member team, including people from different countries, which scaled the 19,500 ft Mt
Kanamo under the leadership of Ms Bachendri Pal, Chief, Tata Steel Adventure
Foundation (TSAF).
The youth, consisting of three boys and two
girls, were selected for the expedition on the
basis of their performances in the outdoor
leadership camps organised in Jharkhand
and Uttarkashi. Two of them had also
attended a basic mountaineering course at
Darjeeling, organised by Himalayan
Mountaineering Institute, Darjeeling.
Telling his experience, Dumbi Khuntia, one of the
five youth, said, “The journey from the base camp
to the summit will be a memory I will cherish for
the rest of my life. When one of my team
members fell down and decided to quit, I
motivated her, and urged her not to quit, and
finally she made it to the summit.”
Adding to this, another youth Nirmal
Kumar Mohanta, said, “Only a few in my
village could understand where I had
been to and how adventurous was my
trip. I was lucky to be selected for the
expedition, otherwise, a boy from a
small village could reach there (Mt
Kanamo) only in dreams. I enjoyed
seeing apple orchards on the way. For me, it was a dream which I lived.”
12. pg. 11
Mastering the Machine
Watching Tanuja working with a
piece of fabric on an industrial
sewing machine makes stitching
look so easy. Tanuja trains young
girls at the Industrial Sewing
Machine Training Centre,
Berhampur, run jointly by Tata
Steel Skill Development Society
(TSSDS) and Shahi Exports
Private Limited.
A native of Jharakani village in
Sundergarh district, Tanuja did a
one month Industrial Sewing
Machine Operator (ISMO) course
at Tangarpali, in 2010. As she
completed the course, a job offer from a Kerala-based leading garment manufacturer came
her way.
For someone who had not
ventured out of the district,
Tanuja had to persuade her
parents to let her go to Kerala.
After a lot of hesitation, her
father allowed her to accept
the job. She moved to Kerala
and worked in Cochin for two
years. “I would have
continued further. But my
father was seriously ill and I’d
to return. His kidneys had
stopped working,” recalls
Tanuja. Not able to arrange
for the money required for his kidney treatment, Tanuja’s father eventually succumbed to
the ailment, leaving behind three young siblings and his wife.
13. pg. 12
Pressure was building on Tanuja to take care of her family. After remaining jobless for nearly
a year, she applied for a position with Shahi Exports. She got the much-need job in the form
of Industrial Sewing Machine Trainer. Her first posting was at Bhubaneswar. Later, she also
got deputed at training centres in Kalahandi and Koraput districts, run by Shahi Exports.
Posted at the Berhampur centre for almost a year now, Tanuja has trained scores of young
girls. “In the last three years, I have trained nearly 300 girls,” says Tanuja. Her confidence
and calm demeanour has a rub-off on her pupils—young girls from Ganjam, Puri and other
parts of Odisha. They pick up the threads calmly and gradually master the machine.
Tanuja takes
pride in the fact
that she has got
an opportunity
to train young
girls from
rural areas.
She is also
pursuing higher
secondary (Plus
2) from National
Open School.
“Due to financial
reasons and my
father’s death, I
could not study
beyond class 10. Now, I’m pursuing higher secondary in Arts.” Asked if she would go for
graduation, Tanuja smiles and nods in affirmation.
Tata Steel Skill Development Society (TSSDS) in partnership with Shahi Exports offers
Industrial Sewing Machine Operator (ISMO) course at Berhampur in Odisha. Designed
exclusively for girls from poor families, all the trainees after successful completion of
training are gainfully employed by Shahi Exports at its Bengaluru-based garment
manufacturing facility. For girls from humble backgrounds, the course offers an
opportunity to stand on own. Over the last one year, more than 100 girls have been
trained and gainfully employed through training at the Berhampur centre.
14. pg. 13
‘Green Therapy’
With an aim to promote the proven age-old medicinal practices, Tata Steel organised a
workshop on tribal medicinal practices `Green Therapy’ at Katepurty Auditorium, on
Aug 9, 2016.
About 300 people, including
local residents, students,
experts on traditional
medicines and employees of
Tata Steel, participated in the
workshop. On the occasion,
chief guest Mr Parmanand
Patel, an expert on tribal
languages from
Bhubaneswar, said, “Tribal
people know many things and skills. We need to learn from them. People have now started
consuming food grains like raagi and baajra—staples for tribals, or indigenous people.”
Food grains which had become outdated or symbol of poor are now becoming necessities of
rich and well-off people. So, we are going back to them (indigenous people) even after
making so much progress in different sectors. They have rich knowledge of nature. They
know the use of plants and their medicinal values. We should learn from them.”
Following the talks by resource persons and guests, some villagers were invited to the talk
about medicinal values
of different plants. Mr
Sanjib Kumar Das,
Assistant Professor
of Gopabandhu
Ayurvedic Medical
College and Hospital
shared findings of
scientific research
on various
medicinal plants.
15. pg. 14
Combating Dengue
Following the outbreak of dengue in Barbil,
an adjacent town of Joda, in
mid-June, there was an alarming situation in
the area. Initially, about 100 positive cases
were reported but in a week's time, the
number rose to more than 500.
To deal with the situation, Dr N. Thirumala
Naik, Collector, Keonjhar conducted a review
meeting at Joda. It was decided that the
government in collaboration with Tata Steel and other civil societies would initiative a
massive dengue prevention drive
A total of 47 teams were formed for the 14 wards of Joda Municipality for carrying out tasks
related to reduction of sources, creation of awareness about dengue, dissemination of do's
and don'ts for preventing dengue and taking corrective measures on the spot.
Officials of TSRDS in association with staff of Joda Municipality began an awareness
campaign against dengue
through public announcements,
rallies, distribution of leaflets,
banners and staging of street
plays. In this way, hundreds of
residents were covered. A total
of 40 shows of street plays were
staged at different parts of Joda
and Barbil.
Participation of the locals,
especially youths, played an
important role in the campaign against dengue. Fogging and spraying of larvacides was also
done in the 14 wards of Joda. A team of National Vector Borne Disease Control Programme,
New Delhi, praised Tata Steel’s fight against dengue.
16. pg. 15
International Day of World's Indigenous Peoples Observed
Tata Steel observed the International Day
of the World’s Indigenous Peoples at
different locations in Odisha and
Jharkhand, on 9th August 2016. More
than 3,000 people participated in the
programmes held to observe the
international event.
This year’s International Day of the
World’s Indigenous Peoples was devoted
to the right to education. The right of
Indigenous people to education is
protected by the UN Declaration on the Rights of Indigenous Peoples, according to which indigenous
peoples have the right to establish and control their educational systems and institutions providing
education in their own languages, in a manner appropriate to their cultural methods of teaching and
learning.
Keeping the theme of the year in view, the day was observed on the campus of Sukinda
Government College
in Kalinganagar.
A large number of students
from tribal communities
study in the college and
they actively participated in
the celebration.
In Sukinda, a workshop on
tribal medicinal practices
was held. In Joda, Tata
Steel celebrated the day at
Central Playground in
association with Akhil Bharatiya Adivasi Mahasabha, an organisation of tribal people.
Likewise, celebrations marked the International Day of the World’s Indigenous Peoples, in
Noamundi’s Kadajamba village, where Tata Steel held various programmes. For the first time, Tata
Steel celebrated the event at a central location in the village acknowledging the `Akhara’ concept of
tribal community.
17. pg. 16
Branching Out for a Cause
Sharda Devi may be a mother of three, but the
45-year-old woman in Ramgarh’s Basantpur hamlet has
also to look after thousands of her `little ones’. From
taking care of their feed to the daily sunlight dose,
Sharda ensures they grow well and `branch out’ for a
green cause!
Sharda has been raising saplings for over last eight years
through Parvati Mahila Samiti (PMS), a
self-help group constituted by Tata Steel Rural
Development Society (TSRDS). “Generating an income
for village women and promoting greenery, this activity
is serving a dual purpose,” shares Sharda,
president, PMS.
Saplings raised by the 12-member SHG are procured by departments of Tata Steel, majorly for
conducting plantation drives, both in West Bokaro and outside. Ever since PMS branched out to the
sapling business from their regular venture of soap making, orders have been coming to them
regularly. “Every year through TSRDS we get our orders. The flow has been regular since we started
in 2007. As per the latest order received from Tata Steel, we are raising as many as 8,000 saplings,”
adds Sharda, not allowing her sari pallu drop from the
head during the entire conversation.
For every lot of 8,000 saplings, PMS generates an income
of nearly Rs. 35,000. Inter loaning by the SHG also
contribute to the members’ income. Both Sharda and her
husband, a labourer, are school
drop-outs. Sharda left her studies in class 9th
, her
husband slightly later, in 10th
.
Ask what changes she has witnessed out of the nursery, of course, other than the expansion of green
cover, Sharda replies, “It has empowered me to help my husband in meeting the family expenses…in
supporting my children education, something we couldn’t pursue owing to financial constraints.”
While one son of Sharda is married and settled now, the other is a 12th
grader at an English-medium
private school. Sharda’s daughter is in class 11th
.
Neatly arranged in rows, the 8,000 `tiny ones’ sit inside small packets, which are almost half-filled
with a mixture of mud and manure. Sharda ensures a right mix of mud and cow dung is used for
raising saplings. To lower the input costs and maximize the profit margins, SHG members attempt to
raise such seedlings that can be readily availed from forested areas. “We go for plants like jungle
jalebi (sweet tamarind), neem, ber, karanja. This way, we evade spending on procuring seedlings
from the market,” reasons Sharda.
18. pg. 17
Tabs, Solar Lamps, Bag-cum-Writing Desk… all at Jyoti Fellowship
Tata Steel felicitated 464
economically weak,
meritorious SC/ST students
at its Jyoti Fellowship Award
Ceremony organised at JRD
Tata Sports Complex, on Sep
8, 2016. An amount of over
Rs. 21 lakh towards
Fellowship was distributed
among the students,
enrolled in classes 7-12 at
schools in East Singhbhum
and Seraikela Kharsawan districts of Jharkhand.
Other than the scholarship, top seven performers of Jyoti Fellowship Test—all 7th
graders—walked
away with a computer tablet loaded with NCERT study material. Moreover, a bag that doubles up as
a study table, and a solar LED lamp were also given away to all 145 students of class 7 who qualified
for the scholarship support.
Chief guest Ms. Santosh Ranjan, Chief, Projects Utilities, Tata Steel, encouraged the students to work
wholeheartedly for retaining the scholarship throughout their schooling. “You should take pride in
getting this scholarship and must make an all-out effort to fulfill your education dreams.” Ms. Urmila
Ekka, Hony. Secretary, Tribal Cultural Society, was also present on the occasion, along with staff
members.
“I know what all it takes for
my father to send me to a
private school,” shared
Vishnu Kumar Paswan, son of
a driver. “I am happy that this
scholarship will ease the
financial pressure on him,”
added Vishnu, a class 7
student of RMS School,
Jamshedpur.
Expressing similar sentiments, Payes Marshal, a class 10 student of St. Mary’s English High School,
Bistupur, said, “The scholarship is a great relief for my father who is a farmer.”
19. pg. 18
Penalty Shoot-out Wins at Community Football Tourney
After setting the `ball rolling’ for
nearly two months, Tata Group
Community Football Tournament
2016 drew to a close at Nandup
Grounds, near Jamshedpur, on Sep
9, 2016. Chakulia and Simuldanga
teams clinched the victory in the
Under-15 and Open categories,
respectively.
Chakulia registered a 4-3 win against
Simuldanga in Under-15 category,
whereas Simuldanga recorded a 2-0 victory against Manjhari in Open category. Both the teams had a
penalty shoot-out win.
As players battled it out for lifting the cup, ecstatic shouts and cheers by football enthusiasts,
especially youth, turned the atmosphere electrifying at Nandup Ground.
Congratulating all the players for putting up their best show, Chief Guest Mrs. Menaka Sardar, MLA,
Potka, and Guest of Honour Mr. Dashmath Hansdah, Paragna (traditional leader) felicitated the
winning teams. Mrs. Menaka lauded the efforts of Tata Steel for organising the tournament with
other Tata group companies. She also appreciated the move to propagate awareness regarding drug
abuse and alcohol menace through the community-level sporting forum.
This year’s tourney made all the players vow to stand united against menace of drug and
alcohol addiction.
The fifth edition of the tournament—a joint effort of
Tata Steel, Tata Motors, Tinplate and Tata Power
operating in Jharkhand—drew over 24,000 players
from over 1,500 teams that clashed in Under-15 and
Open categories’ matches.
This year, the tournament was played in 48 areas
across five districts of Jharkhand, covering all the
blocks and Panchayats of East Singhbhum, West
Singhbhum, Seraikela-Kharsawan and the mining
locations of Bokaro and Dhanbad.
20. pg. 19
Tata Steel and Hockey Australia launch hockey initiative
Tata Steel in association with Hockey Australia launched a grassroots hockey development
programme, ‘Hooking2Hockey’, in Odisha’s Sundargarh, which has earned the sobriquet of `the
nursery of hockey talent in India’.
A series of workshops were conducted by a three-member team (Mr James Liggins, Mr Tom Winter
and Mr. Oran Aziz) of Hockey Australia, the governing body of the stick game in Australia, from July
5-8, 2016, in 10 schools of Kutra and Rajgangpur blocks.
The initiative, coordinated by Tata Steel Rural Development Society (TSRDS), Gomardih unit, is aimed
to attract youngsters towards hockey and teach them basics of the game in a fun filled but
professional atmosphere to help them grow up as good players.
As many as 300 students in the age group of 7-10 years —15 boys and 15 girls from each of the 10
schools—participated in the workshops.
All the students were given individual sports kit comprising of hockey stick, ball, shin-guard, T-shirt,
gumshield, etc.
More workshops will be conducted in the coming months to cover approximately 200
more students.
21. pg. 20
Battle for Awareness
Charity begins at home,
and Madhu Kumari (17)
of Dhanbad’s Bans
Kapuria village
exemplifies it.
Sensitized about the
negative impacts of
entering wedlock early, at
RISHTA meetings she
started to attend in May
2014, it was expected of
Madhu to spread the
word in the village.
However, before stepping
out, she chose to start off
from her own family. She
stood against her own
parents and rescued her elder sister Rekha, then just 16, from getting married to a guy double
her age.
Waging her first ‘battle for awareness’ against her parents in 2014, Madhu, then a RISHTA volunteer,
relentlessly continued with her sensitization drive. In the same year, she managed to save two more
girls of her village—Neelam Kumari and Indu Kumari—from becoming child brides. Rekha, Neelam
and Indu, all are now pursing graduation and want to stand on their feet before tying
the knot.
Breaking through the deeply entrenched
traditional mindsets—that believed in
unburdening of daughters by marrying
them early—Madhu, now a mentor with
Project RISHTA, has come a long way.
Making her and others’ parents realize
the true worth of daughters, Madhu is all
set to take admission in BA I.
“When I first resisted their move, they,
especially my father reacted very
strongly. He shouted at me at top of his
lungs,” she recalls. My mother did not
react so intensely, but she stopped talking to me, adds Madhu, who loves to teach poor children of
her village.
22. pg. 21
Strained relations between Madhu and her parents continued for over two weeks before the
husband-wife duo decided to hear the RISHTA girl. Madhu knew facing her parents would be quite
difficult, but she was confident of her RISHTA learning.
“Step by step I tried to change their mindset. I cited real life incidents to help them understand the
perils of early marriage and discontinuing studies.”
Madhu followed the
same methodology to
make Neelam’s and
Indu’s uneducated
parents realize how
oblivious they were to
the biological
complications tagged
with early marriage.
According to her,
a pictorial
representation on
what grave threats
early marriage can
pose for young girls
went a long way in
changing the mindset
of the three families.
“Lack of education,
low awareness and
orthodox thinking
were clouding the parents’ vision. But when they actually got to know the real story, they gave up,
and I won,” smiles Madhu.
Project RISHTA is a TSRDS-led consortium project being implemented in partnership with 7
NGO partners, i.e. Parivar Kalyan Sansthan (Tata Motors), Krishi Gram Vikas Kendra,
Alternative for India Development, Society for Participatory Action and Reflection, Society for
Legal Action and Development, Family Planning Association of India and Tagore Society for
Rural Development.
The project aims to enable adolescents make informed decisions regarding their lives, including
sexual and reproductive health.
23. pg. 22
Volunteering for Community Service
Tata Steel encourages its employees to volunteer for community initiatives. During Tata
Volunteering Weeks held under the Group-level Tata Engage initiative, in FY 15-16, nearly
18,000 employees volunteered for a host of community activities – accounting for 26,000
hours.
Taking employee volunteerism forward with a focus on more qualitative improvement,
various Joint Departmental Committees (JDCs) and Departments have started adopting
schools, villages, etc.
A total of 6 JDCs / Departments have adopted either a primary school or a village. On a
monthly basis, they carry out activities circling around the overall development of students
as well as village community.
Primary schools in Hariyakocha, Barudih, Bahardari, Chimti as well as Centre for Hearing
Impaired Children have already witnessed a host of volunteering activities like health check-
up camp, birthday celebration, awareness session on hygiene and washing hands with soap,
teaching students, etc.