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Recession & Marketing A Positive Outlook

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RishiAnand

Recession is all about change in OUTLOOK. CHange it and capitalize on the opportunities....

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Recession & Marketing – A positive Outlook ,[object Object]
Marketing in Recession is… Turning something which is seen as negative…… To a positive outlook…. More Revenue / Sales/ Greater share of Voice & Customer Relationships
Its all about a matter of prospective…
Let us understand what Recession is? ,[object Object],[object Object],GDP = MONEY VALUE OF {C + I + G + (X – M)} C = Consumables, I = Gross Investments, G = Government Spending, X = Exports, M = Imports
Why recession happens? ,[object Object],[object Object],LOW CONFIDENCE LEVEL Happens thru Word of Mouth and Assignable causes
Indicators of Recession ,[object Object],[object Object],[object Object],[object Object],[object Object]
Roadblocks & opportunities in Recession
What should be done during recession? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organize it & gain…
Re think on the project…
Re think Marketing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What should marketers do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key points to remember… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key points to remember… ,[object Object],[object Object],[object Object],[object Object]
Key points to remember… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
How to overcome Recession… ,[object Object],Important Point: Today, it is a market Economy Producers; Can produce and sell at their prices Consumers; Can decide to buy or not; Both Producers and Consumers are free to act; Not a forced action
[object Object],[object Object],[object Object],[object Object]

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Recession & Marketing A Positive Outlook