Mission, Vision & Objectives of Manufacturing Industries

1. Given Date :
15/07/20
Submission
Date : 1/08/20
ASSIGNMENT – 1
 NAME : Rinku V. Shah
 ROLL NO. : 75
 CLASS : T.Y. B.B.A (SEM-5)
 SUBJECT : Elements of Strategic
Management
 FACULTY : Mrs. Purvi Shah

2. 1. APPLE
2. NESTLÉ
3. HERSHEY’S
ASSIGNMENT- 1
Manufacturing Industries

3. APPLE
 Apple is an American multinational technology
company headquartered in Cupertino, California, that designs,
develops, and sells consumer electronics, computer software,
and online services. It is considered one of the Big Tech technology
companies.
 The company's hardware products include
the iPhone smartphone, the iPad tablet computer,
the Mac personal computer, the iPod portable media player,
the Apple Watch smartwatch, the Apple TV digital media player,
the AirPods wireless earbuds and the HomePod smart speaker.
Apple's software includes macOS, iOS, iPadOS, watchOS,
and tvOS operating systems, the iTunes media player,
the Safari web browser, the Shazam music identifier, and
the iLife and iWork creativity and productivity suites, as well as
professional applications like Final Cut Pro, Logic Pro, and Xcode.

4. VISION
 We Believe that we are on the face of the earth to make great
products and that’s not changing. We are constantly
focusing on innovating. We believe in the simple not the
complex. We believe that we need to own and control the
primary technologies behind the products that we make, and
participate only in markets where we can make a significant
contribution.
 We believe in saying no to thousands of projects, so that we
can really focus on the few that are truly important and
meaningful to us. We believe in deep collaboration and
cross-pollination of our groups, which allow us to innovate
in a way that others cannot. And frankly, we don’t settle for
anything less than excellence in every group in the company,
and we have the self-honesty to admit when we’re wrong
and the courage to change.

5. MISSION
 Apple mission is “to bringing the best user experience to its
customers through its innovative hardware, software, and
services.”
 From this element also the way the organizational structure is
designed is crafted. Therefore, at Apple user experience comes
first; this gives great power to design and designers over
engineers.
 At the same time, Apple has leveraged on software, integrated
within the hardware that made its products more valuable for
users.

6. OBJECTIVES
1. Continue to create groundbreaking products.
2. Innovate and dictate the movement for future technology
3. Expand nationwide chain of Apple stores globally.
4. Make products available in every other possible retail
channel, ex. Online, Big Box retailer
5. Enter and sustain premium pricing while attempting to gain
market share.
6. Increase profit margins.
7. Sustain and expand on strongly branded name.

7. NESTLÉ
 Nestlé is a Swiss multinational food and drink processing
conglomerate corporation headquartered in Vevey, Vaud,
Switzerland. It is the largest food company in the world,
measured by revenues and other metrics.
 Nestlé's products include baby food, medical food, bottled
water, breakfast cereals, coffee and tea, confectionery, dairy
products, ice cream, frozen food, pet foods, and snacks.
 Nestlé has 447 factories, operates in 189 countries, and
employs around 339,000 people.

8. VISION
 Nestle vision statement is “to be a leading, competitive,
Nutrition, Health and Wellness Company delivering improved
shareholder value by being a preferred corporate citizen,
preferred employer, preferred supplier selling preferred
products.” Setting pace and steering others in the right direction
is what Nestle is good at based on this statement. The following
components relate to this statement.
1. Be a leading company
2. Delivering improved values

9. MISSION
 Nestle mission statement is “the world’s leading nutrition, health,
and wellness company. Our mission of “good food, good life” is to
provide consumers with the best tasting, most nutritious choices
in a wide range of food and beverage categories and eating
occasions, from morning to night.” This statement indicates that
nestle ranks the experiences of its customers at the top of its
priorities. It has these major points:
1. Boosting health
2. Improving lives
3. Improving communities

10. OBJECTIVES
 “Marketing objectives are compatible with the overall corporate
objectives of Nestle. Company’s objective is to be the world’s
largest and best-branded food manufacturer while ensuring
that nestle name is synonymous with the products of the highest
quality”.
 Nestlé’s business objective is to manufacture and market the
Company’s products in such a way as to create value that can
be sustained over the long term for shareholders, employees,
consumers, and business partners.
 Nestlé recognizes that its consumers have a sincere and
legitimate interest in the behavior, beliefs and actions of the
Company behind brands in which they place their trust and that
without its consumers the Company would not exist. So the
needs & wants of consumers should be considered.

11.  Hershey Company was established in the year 1884, and it is
currently the largest chocolate producer in North America.
Hershey has its operations in more than ninety countries
supplying more than 80 brands to its consumers around the
world.
 Hershey Company has other well-established firms such as
Hershey Entertainment and Resorts Company, Hershey Trust
Company, Hershey park Stadium and Giant Center. These
collections of firms were all established by Milton Hershey.
 Each firm focuses on developing different brands, entering new
markets, studying consumers’ needs and producing quality
goods and services.

12. VISION
 Hershey’s vision is “We not only offer the best merchandise at
the best prices, but we’re always working to make your
shopping experience enjoyable.”
 The company aim at delivering the best services to its
customers at affordable prices. Hershey is not only committed
to offering healthy products but also changing the perceptions
that people have about chocolate brands being unhealthy
 The key components of the vision statement are:
1. Offer the best merchandise at the best prices
2. Make your shopping experience enjoyable

13. MISSION
 The Hershey mission statement in its entirety is “At the Hershey
Company, we make chocolate brands that people love.
Hershey’s mission statement, bringing sweet moments of
Hershey happiness to the world every day, summarizes our
company, our people, our past and future. Our history of
producing the world’s best treats goes back more than 100
years. We take great pride in our brands and in the fun and
enjoyment our products add to the lives of our customers”
 The critical components of the Hershey mission statement are:
1. Make brands that people love
2. World best treats
3. Fun and enjoyment

14. OBJECTIVES
 To promote the health benefits of the new Hershey
dark chocolate.
 Help the consumers change their mind-set that
chocolates are unhealthy.
 To spread awareness and increase sales of product.