1. Session 04
The Business Planning
Bygrave & Zacharakis, 2007. Entrepreneurship,
New York: Wiley. ©

2. Sudahkah anda lakukan?
• Tugas Pribadi – session summary
• Tugas Kelompok – business ideas
– Ide individu
– Brainstorming
– Ide kelompok – idea multiplication
Bygrave & Zacharakis, 2007. Entrepreneurship,
New York: Wiley. ©

3. GROWTH
IMPLEMENTATION
TRIGGERING EVENT
INNOVATION
Bygrave & Zacharakis, 2007. Entrepreneurship,
New York: Wiley. ©

4. Business model
INFRASTRUCTURE OFFER CUSTOMER
PARTNER CUSTOMER
NETWORK RELATIONSHIPS
CORE VALUE CUSTOMER
CAPABILITIES PROPOSITION SEGMENTS
ACTIVITY DISTRIBUTION
CONFIGURATION CHANNELS
COST FINANCE REVENUE
STRUCTURE STREAMS
a business model describes the value an organization offers to
various customers and portrays the capabilities and partners
required for creating, marketing, and delivering this value and
relationship capital with the goal of generating profitable and
sustainable revenue streams

5. Basic Strategy
INFRASTRUCTURE OFFER CUSTOMER
PARTNER CUSTOMER
NETWORK RELATIONSHIPS
CORE VALUE CUSTOMER
CAPABILITIES PROPOSITION SEGMENTS
ACTIVITY DISTRIBUTION
CONFIGURATION CHANNELS
COST finance REVENUE
STRUCTURE STREAMS

6. Business Plan
• A business plan is a formal statement of a set of
business goals, the reasons why they are
believed attainable, and the plan for reaching
those goals. It may also contain background
information about the organization or team
attempting to reach those goals.
• A written document describing the nature of the
business, the sales and marketing strategy, and
the financial background, and containing a
projected profit and loss statement

7. Reasons for Writing a Plan
• To serve as the guide you will
follow throughout the life of your
business
• All lenders and investors require
a business plan
• A business plan is the key to
conducting business in the
international marketplace

8. Why a good business plan is
essential
• Your business plan is a plan for the future. It's
about both where your company currently is
and where you want it to go. It will be used to
convince others such as banks and potential
investors about the strengths of your company
and its ability to grow and thrive. Your
business plan reflects how much you know
about what you do. As well as your industry,
and your competition and their products or
services offered.

9. The Business Planning Process
Start business planning literally when starting to think
about a new venture.
Start organizing information.
Focus on critical aspects of the business model and map to
the typical format.
Keep in mind that the business plan is a “living
document”.
Bygrave & Zacharakis, 2007. Entrepreneurship,
New York: Wiley. ©

10. The Business Planning Process
The Story Model
How will stakeholders interpret your plan?
A tagline creates a unifying plot line that organizes your
thinking
Keep your plan as close to “general format” as possible.
Bygrave & Zacharakis, 2007. Entrepreneurship,
New York: Wiley. ©

11. Business plan structure
Cover page
• Table of Contents • Development Plan
• Executive summary • Team
• Market Analysis • Critical Risks
• Business structure • Offerings
• Marketing & Sales • The Financial Plans
• Operation Plans • Attachments

12. The Business Planning Process
The Business Plan/Executive Summary
Write Executive Summary after working through
all the other sections;
Hook the reader;
Provide compelling information on the following:
- Description of Opportunity
- Business Concept
- Industry Overview
- Target Market
- Competitive Advantage
- Business Model and Economics
- Team and Offering
Bygrave & Zacharakis, 2007. Entrepreneurship,
New York: Wiley. ©

13. The Business Planning Process
The Business Plan/Main Parts
Company
Industry & &Product
Competitor Description
ix
Marketing Plan
nd
Analysis
pe
Ap
Executive
Financial Plan Summary Operations
Critical Risks
Development Plan
Team
Bygrave & Zacharakis, 2007. Entrepreneurship,
New York: Wiley. ©

14. The Business Planning Process
Types of Plans
Operational Plan for internal use. 80+ pages long.
Formal plan for external use. 25 to 40 pages long.
An expanded executive summary for enticing interested
stakeholders. 7 to 10 pages long.
Bygrave & Zacharakis, 2007. Entrepreneurship,
New York: Wiley. ©

15. The Business Planning Process
Conclusion
The process allows the entrepreneur to better
anticipate instead of react.
Entrepreneurs can get feedback from experts,
including investors, vendors and customers.
Bygrave & Zacharakis, 2007. Entrepreneurship,
New York: Wiley. ©