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The Retail Consumer Report<br />Sponsored by RightNow<br />
Win Back Unhappy Customers<br />
Are Retailers Listening?<br />
Retailers Need to Tune In<br />
Great Experiences Drive Revenue<br />
Great Experiences Create Advocates<br />
Bad Experiences Hurt Revenue<br />
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RightNow Consumer Retail Report

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The Retail Consumer Report, commissioned by RightNow (NASDAQ:RNOW) and conducted by Harris Interactive, highlights that retailers are using social media channels to bring back dissatisfied customers. The research demonstrates that by listening and proactively responding to complaints on the social web, retailers have an opportunity to turn disgruntled customers into brand advocates.

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RightNow Consumer Retail Report

  1. 1. The Retail Consumer Report<br />Sponsored by RightNow<br />
  2. 2. Win Back Unhappy Customers<br />
  3. 3. Are Retailers Listening?<br />
  4. 4. Retailers Need to Tune In<br />
  5. 5. Great Experiences Drive Revenue<br />
  6. 6. Great Experiences Create Advocates<br />
  7. 7. Bad Experiences Hurt Revenue<br />

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