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Copyright © Mivesta 2011

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Copyright © Mivesta 2011 <ul><li>Mission Statement </li></ul><ul><li>Mivesta connects people to the things they love and the people who love to do them. </li></ul><ul><li>We strive to create an environment where people can not only share their past experiences, but where they can create new ones. </li></ul><ul><li>We facilitate the human connection. </li></ul>

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Team Mivesta: Creative & Smart <ul><li>Richard Velasquez </li></ul><ul><li>Entrepreneur </li></ul><ul><li>Advertising at UF </li></ul><ul><li>Sales experience </li></ul><ul><li>Funding, concept, & promotion </li></ul><ul><li>Visionary CEO </li></ul>Copyright © Mivesta 2011 Richard Velasquez Andrea Fuentes Roberto Andrade & Greg Bachrach Amanda Sanchez Amy Jhie Zhao Visionary Cofounder Make it Happen CoFounder Developers Art Director System Analyst/Intern UF Senior - Advertising Business Generalist Synthovation Tech Partners Iequity) Online, offline, & mobile media Development & testing Sales experience Cook, artist, educator, MBA IT Infrastructure 7+ years experience 5 years experience Prior Start up experience 17 + 22 yrs exp

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Product Service Offering <ul><li>Social collaboration portal: sharing experiences in real time. </li></ul><ul><li>Cook along with friends or pro chefs; interactive video “meet-ups.” </li></ul><ul><li>Inspiration: wanting to connect people to DO things together, like in Real Life… Not just update or tweet stuff. </li></ul><ul><li>Application in progress </li></ul>Enchant our community members with creating, sharing, & learning…

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<ul><li>Sticky addressable market </li></ul><ul><li>81% of US adults enjoy cooking @ home. </li></ul><ul><li>15% of US adults watch cooking TV “very often.” </li></ul><ul><li>Tech: tablets, mobile, broadband, & video </li></ul>Market for Cooking, Connected Online “Foodies” Sources: Quantcast 2010; CNN-app downloads & Harris Poll Specific targets: Miami foodies (& beyond), active on social network, ages 20-55, middle income + Service Users FoodBuzz 14.0 M users FoodNetwork 7.8 M users Allrecipes.com 7.3 M users Food.com 4.8 M users Epicurious 1.1 M apps 1.5 M users Big Oven 2.0 M apps .5 M users

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Competition Copyright © Mivesta 2011 Bakespace.com and Justin.tv are 2 other startups in related space. Food Network AllRecipes & FoodBuzz SocialEyes & Stickam Ustream & YouTube Mivesta  Written recipes and photos User video library Educational Chef or Pro videos Social sharing or commentary Live video streaming events TV shows Interactive Video streams

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Competitive Advantages <ul><li>Early entrant, the Alive Web: real life, activity based. </li></ul><ul><li>Sticky niche ripe for disruption. </li></ul><ul><li>Advantage for sponsors to engage fans/customers and create engaging content for all users. </li></ul>

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Use of Proceeds Copyright © Mivesta 2011 Angel investment will be to hire key team members, and to build the iOS apps Pre- Beta Founder Capital (excluding sweat equity) $75K -Start up cost -Building MVP Stage 1 Pre-Launch Beta Friends & Family (through July 11) $15K + -IT infrastructure -Load testing -Promotion -Complete MVP -Beta test hosting costs Stage 2 Early Roll out July-Oct 2011 Miami Innovation Fund $20K - Ramp up infrastructure -Optimize for Android -Add features to MVP -Support growth & traction to attract angel investment

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Exit Strategy <ul><li>Mivesta expands outside cooking into fitness and other areas </li></ul><ul><li>IPO w/in 5 Years post angel investment then VC </li></ul><ul><li>Founders can continue to play a role in product development and strategic planning, or retire. </li></ul>Copyright © Mivesta 2011 Another possibility: major food network or recipe site buy.

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Questions & Answers Copyright © Mivesta 2011