How to maximise your online presence in 2020
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SURVIVE & THRIVE Learn how to grow your business profits through digital marketing. Topics include: * The five factors that drive profit * The most effective online marketing channel * How to get more leads with Google My Business * 7 website features to increase conversions This was presented by Richard Pearce from DOLLARS as part of the Open for Business series of webinars organised by Ku-ring-gai Council and the City of Ryde. A replay is available at https://www.dollars.com.au/open
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How to maximise your online presence in 2020
- 1. SURVIVE&THRIVE MAXIMISE YOUR ONLINE PRESENCE IN 2020
- 4. PATHWAYTOPROFIT GROW YOUR BUSINESS PROFITS BY 50%
- 5. 5FACTORSTHAT DRIVE YOUR PROFITS Leads Conversion rate # of transactions Average $ sale Profit margins
- 6. PATHWAYTOPROFIT FACTORS NOW Number of leads 4000 Conversion rate 25% Customers 1000 # of transactions 2 Average $ sale $100 Revenue $200000 Profit margins 25% Profit $50000
- 7. PATHWAYTOPROFIT FACTORS NOW +10% Number of leads 4000 4400 Conversion rate 25% 27.5% Customers 1000 1210 # of transactions 2 2.2 Average $ sale $100 $110 Revenue $200000 $292820 Profit margins 25% 27.5% Profit $50000 $80525.50 Increase 61%
- 8. •Average number of transactions = 1 •How do you increase margins? •Money •Time •Energy •Skill WARNING IN THEORY, THERE IS NO DIFFERENCE BETWEEN THEORY AND PRACTICE. BUT, IN PRACTICE, THERE IS. WORK ON YOUR BUSINESS, NOT IN YOUR BUSINESS
- 9. PATHWAYTOPROFIT FACTORS NOW +10% Reality Number of leads 4000 4400 4600 Conversion rate 25% 27.5% 28.75% Customers 1000 1210 1323 # of transactions 2 2.2 2.3 Average $ sale $100 $110 $115 Revenue $200000 $292820 $349801 Profit margins 25% 27.5% 21.5% Profit $50000 $80525.50 $75207.27 Increase 61% 50%
- 10. EMAIL MARKETING
- 11. Permission-based emails sent to prospects and customers Cultivating relationships Prospects: know, like, trust Customers: retention, build loyalty “I DON’T LIKE SPAM!” - MONTY PYTHON, 1970 WHATISEMAIL MARKETING? CONVERSATIONS THAT MATTER
- 12. IT WORKS WHYEMAILMARKETING? Reach & frequency - it delivers Return on investment - it converts Relationship - it’s yours
- 14. Retail Wholesale Service Non-profit Trade
- 15. 5FACTORSTHAT DRIVE YOUR PROFITS Leads ✓ Conversion rate ✓ # of transactions ✓ Average $ sale ✓ Profit margins ✓
- 16. No list? - Partnerships Remain front of mind Presell vouchers YOU CAN DO THIS STUFF! SURVIVE&THRIVE ACTION POINTS
- 19. 5FACTORSTHAT DRIVE YOUR PROFITS Leads ✓ Conversion rate ✓ # of transactions Average $ sale Profit margins
- 20. Claim listing Optimise listing Check third party listings Develop review acquisition strategy (incentives not allowed) YOU CAN DO THIS STUFF! SURVIVE&THRIVE ACTION POINTS
- 21. WEBSITES
- 22. CALLTOACTION
- 23. Make a call Buy online Complete a form Book online CALLTOACTION MOST WANTED RESPONSE
- 28. Who are your customers? What do your customers really want? Where are your customers located? When do your customers buy? Why do your customers buy? How experienced are your customers? CUSTOMERS BUY FOR THEIR REASONS, NOT YOURS SEGMENTATION WHO? WHAT? WHERE? WHEN? WHY? HOW?
- 32. VIDEOBACKGROUNDS
- 33. AFL Auskick - https://play.afl/auskick Ogalo - http://www.ogalo.com.au Dragonfly Cafe - https://edengardens.com.au/pages/about-our-cafe Turramurra South PO - https://www.turramurrapost.com.au TurraTots - https://www.turratots.unitingchurch.org.au MARKETING IS NO LONGER ABOUT THE STUFF THAT YOU MAKE, BUT ABOUT THE STORIES YOU TELL VIDEO A VIDEO IS WORTH 10,000 WORDS
- 34. VIRTUALTOURS
- 35. Photos are flat - tours are immersive Stand out against your competition Provide confidence / assurance Add to Google My Business Great for social media VIRTUALTOURS DON’T TELL ME, SHOW ME
- 36. ONLINEBOOKINGS
- 37. Get the lead/sale 24 / 7 / 365 Self-managed Fewer no-shows Less workload Connects to your existing calendar NEVER ASK “WHEN ARE YOU FREE?” AGAIN ONLINEBOOKINGS AKA SCHEDULING
- 38. PRICING
- 39. Help your customer along the buying journey No price = expensive Competitors already know your price Use website to sell the value Eliminate price shoppers Too hard? Create a package PRICING SHOULD YOU PUBLISH YOUR PRICES?
- 41. ONLINECHAT
- 42. Instant answer = instant purchase Competitive advantage Multi-task - you and customers Fast answers - eliminate email back and forth Use as your contact form Use as your MWR 80% OF BUSINESSES BELIEVE THEY DELIVER SUPERIOR SERVICE - ONLY 8% OF CUSTOMERS AGREE ONLINECHAT
- 44. WEBSITEPLATFORMS
- 49. richard@dollars.com.au LinkedIn www.linkedin.com/in/ricksure Twitter @RichardOPearce IT MAKES SENSE TO WORK WITH DOLLARS GETINTOUCH RICHARD PEARCE