Smart Tech = Smart Organizations : Building Smarter Organizations

8. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 Source: IBM’s Global Innovation Outlook, Joseph Jacobsen, Organizational and Individual Innovation Diffusion, 2004 0 Cellular PC Internet Television Radio VCR Electricity Telephone Automobile 200 30 40 50 60 70 80 90 100 110 120 130 140 0 20 40 60 80 100 10 PercentagePenetrationofPotential WorldMarkets @CiscoSCRE #CiscoSmartTO

11. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 50 2010 2015 2020 Billions (devices) 0 40 30 20 10 50Billion “Smart Objects” 25 12.5 7.26.8 7.6 Inflection point World Population Source: Cisco IBSG white paper “The Internet of Things”, April 2011. @CiscoSCRE #CiscoSmartTO

12. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 Solve Environmental Challenges Thrive in Smart Communities Focus on Improved Safety Achieve Energy Efficiency … to change the way the world works, lives, plays, and learns Live Enriched, Healthier Lives Redefine Work Models @CiscoSCRE #CiscoSmartTO

13. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 Technology Inflection Points TIME Routed Bridged Switched Shared Packet Circuit Mobile Fixed Video Voice & Data Virtual Dedicated Any Device PC Centralized Smart Grid Silo’d S + CC Connected Industries Independent INTELLIGENT NETWORKSThe Internet Internet of Everything Market Transitions Cloud / Virtualization Mobility Big Data Open Data Apps Collaboration / Video

17. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Source: Cisco IBSG, Cisco VNI Global Forecast, 2011–2016 By the end of 2011, 20 typical households generated more internet traffic than the entire internet in 2008 By 2015, 1 Zettabyte of data will flow over the internet 1 Zettabyte: Stack of books from Earth to Pluto 20 Times (72 billion miles) Every second, one Million minutes of video content will cross the global network in 2015

18. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 201320102007 36 Exabytes 180 Exabytes 486 Exabytes Video Traffic of all Consumer Internet Traffic will be Video in 2013 Global Consumer Internet Traffic (Annual) Source: Cisco Visual Networking Index @CiscoSCRE #CiscoSmartTO

21. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 8:00 10:00 12:00 2:00 4:00 6:00 Wasted Assets Utilization Time of Day •Utilization commonly peaks at 40% •Given the workplace is the largest long-term asset on most balance sheets, this probably represents the largest area of waste left in corporations •Offices/cubes are only utilized 30-35% while conference rooms are overbooked. Utilization is Poor @CiscoSCRE #CiscoSmartTO

22. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24 Line of Business SEGMENTED GO TO MARKET ENT COMSP Marketing ChannelsIBSG Technology Services / Support Manufacturing Sales Finance / Legal / HR Business Development / Alliances Command / Control Command and Control Collaboration and Teamwork COLLABORATION and TEAMWORK IBSG Sales Marketing Channels Manufacturing Finance / Legal / HR Business Development / Alliances Technology Services/ Support

23. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25Cisco Aironet 3600 Series Access Point – Press Presentation – January 2012 of employees use for work to keep up with mobile needs of IT staff New networked mobile devices by of US Information Workers spend time working @CiscoSCRE #CiscoSmartTO

24. © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26 Converging All Forms of Human Expression Helping Business Become “Green”, Productive Immersive in real estate utilization and planning

26. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28 ``` Interactive Media Digital Signage Wireless Tenant Services High Speed Internet Unified Communications IP Telephony Building Services HVAC Sensors Fire Control Elevators Lighting Energy Management Video Security Maintenance Management 24/7 Monitoring ` Monitoring ` Control Submit Dashboards

28. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30 Global Open Standards Visionary Leadership Smart Regulation New Ecosystem Public Private Partnerships Creation of a New Industry @CiscoSCRE #CiscoSmartTO

30. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32 Thank you. Rick Huijbregts @CiscoSCRE rhuijbre@cisco.com

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