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AAAACCCCTTTT CCCCaaaannnnaaaaddddaaaa 
IIIInnnntttteeeerrrrnnnneeeetttt ooooffff EEEEvvvveeeerrrryyyytttthhhhiiiinnnngggg 
ffffoooorrrr ssssuuuussssttttaaaaiiiinnnnaaaabbbblllleeee cccciiiittttiiiieeeessss aaaannnndddd 
ssssuuuussssttttaaaaiiiinnnnaaaabbbblllleeee mmmmoooobbbbiiiilllliiiittttyyyy 
Rick Huijbregts @CiscoSCRE
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 1881
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 1994 
Rick Huijbregts © Cisco Canada 2014
Trends that Shape our World 
Social 
Demographics 
Economics 
Environmental/ 
Energy 
Technology 
©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
Video and Mobile dominates Internet Traffic 1 
• Global mobile data traffic 
grew 81 percent in 2013 
• Over half a billion mobile 
devices and connections 
were added in 2013 
• Last year’s mobile data 
traffic was nearly 18 times 
the size of the entire global 
Internet in 2000 
©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 
@CiscoSCRE
Application Economy 2 
 2,400 new Apps every day 
…and some will disrupt and cannibalize established business models. 
©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Internet of Things 
The New Essential 
Application Centric Infrastructure 
22225555 
Inflection 
point 
11112222....5555 
6....8888 7777....2222 7777....6 
3 
55550000 
““““BBBBiiiilllllllliiiioooonnnn 
Smart Objects” 
RRRRaaaappppiiiidddd AAAAddddooooppppttttiiiioooonnnn 
rrrraaaatttteeee ooooffff ddddiiiiggggiiiittttaaaallll 
iiiinnnnffffrrrraaaassssttttrrrruuuuccccttttuuuurrrreeee:::: 
5X faster than 
electricity and 
telephony 
World 
Population 
55550000 
TTTTiiiimmmmeeeelllliiiinnnneeee 
2222000011110000 2222000011115555 2222000022220000 
44440000 
33330000 
22220000 
11110000 
0 
BBBBBBBBiiiiiiiilllllllllllllllliiiiiiiioooooooonnnnnnnnssssssss ooooooooffffffff DDDDDDDDeeeeeeeevvvvvvvviiiiiiiicccccccceeeeeeeessssssss 
©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
Accelerated and Exponential growth of Data 
Wisdom 
(Scenario Planning) 
Knowledge 
Information 
Data 
BBBBiiiigggg DDDDaaaattttaaaa DDDDoooouuuubbbblllleeeessss 
EEEEvvvveeeerrrryyyy TTTTwwwwoooo YYYYeeeeaaaarrrrssss 
 90% of world’s data created 
in last 2 years 
 More new data generated in 
2012 than prior 5,000 years 
 By 2020, 40% of data will 
come from sensors 
 MMMMaaaannnnkkkkiiiinnnndddd ggggeeeennnneeeerrrraaaatttteeeessss 2222,,,,555500000000 
bbbbiiiilllllllliiiioooonnnn GGGGBBBB ooooffff ddddaaaattttaaaa,,,, ddddaaaaiiiillllyyyy 
MMMMoooorrrreeee 
IIIImmmmppppoooorrrrttttaaaannnntttt 
2014 or its affiliates. rights reserved. Cisco Confidential 8 
©2014 Cisco and/or its affiliates. All rights reserved. 
LLLLeeeessssssss 
IIIImmmmppppoooorrrrttttaaaannnntttt 
4
Cloud 5 
 34% of all data ever is today stored and managed in 
the “cloud”—this will be 50% by 2016. 
 25% of IT spending by Canadian government in 2015 
is on Cloud-based applications. 
©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
The Only Constant is Change 
TTTTeeeecccchhhhnnnnoooollllooooggggyyyy ((((rrrr))))eeeevvvvoooolllluuuuttttiiiioooonnnn 
Mobility / Video Cloud New Breed of Apps Internet of Things Big Data  Analytics 
1 2 3 4 5 
©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
The Internet of Everything 
©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Connect 
for Better Outcomes 
Improved Experiences 
Fuel Innovation 
Increase Efficiency 
Create New Markets 
Unlock Intelligence 
Minimize Risk 
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
Smart+Connected Community—tool to redefine Urban Mobility 
A Community with a Digital Overlay 
8Sports  
Entertainment 
2 Citizen 3 Parking 
7 City Sensors 
optimization 
4 Incident 
management 
5 Public 
safety 
6 City 
lighting 
Engagement 
1 Citizen 
Services 
9 Education 10 Health  
Wellness 
Factory 
Optimization 
INTELLIGENT 
CITY 
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 
Source: Intel 
Cloud  
Services 
Responsive 
Store 
Municipal Command 
 Control Center 
Smart 
Grid Hospital 
Optimization 
Comms 
Network 
Optimization 
Home 
Energy 
Mgmnt 
Traffic 
Flow 
Optimization 
Logistics 
Optimization 
Traffic 
Cameras 
Automated 
Intelligent Digital Car System 
Signage 
Connected 
Ambulances 
Intelligent 
Medical 
Devices 
INTELLIGENT 
HOSPITAL 
INTELLIGENT 
HIGHWAY 
INTELLIGENT 
FACTORY
IoT INFRASTRUCTURE 
Waste Collection Street Lighting Public Safety 
Emergency Environmental Monitoring Traffic Lights 
Amsterdam: 
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 
$13M Savings in Leasing Cost 
South Korea: 
$13B Savings in Transit Expenses
IoT INFRASTRUCTURE 
Passenger Wi-fi Route Optimization 
Onboard Security 
Predictive Maintenance 
Fuel Consumption 
1% Efficiency Savings = $1.8B Per Year for Rail Industry 
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
To Use My Own 
Devices at Work 
Social Media 
anytime 
Privacy 
and Security 
BBeetttteerr VViiddeeoo QQuuaalliittyy 
Anywhere, 
Anytime Access 
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
“Don’t bother me with new ideas, I’ve got a battle to fight!” 
©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Convergence – 
How Can We Enable the Creation of New Industry 
NNNNeeeewwww 
EEEEccccoooossssyyyysssstttteeeemmmm 
PPPPuuuubbbblllliiiicccc PPPPrrrriiiivvvvaaaatttteeee 
PPPPaaaarrrrttttnnnneeeerrrrsssshhhhiiiippppssss  
PPPPeeeeoooopppplllleeee 
SSSSmmmmaaaarrrrtttt 
RRRReeeegggguuuullllaaaattttiiiioooonnnn 
GGGGlllloooobbbbaaaallll OOOOppppeeeennnn 
SSSSttttaaaannnnddddaaaarrrrddddssss 
VVVViiiissssiiiioooonnnnaaaarrrryyyy 
LLLLeeeeaaaaddddeeeerrrrsssshhhhiiiipppp 
©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
Creating Sustainable Mobility with Internet of Everything 
1. Invest in high quality 
technology infrastructure and 
tools 
2. Adopt and follow inclusive 
practices that foster 
collaboration 
3. Develop effective information 
management systems and 
policies. 
©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
AAAArrrreeee yyyyoooouuuu RRRReeeeaaaaddddyyyy? 
Tomorrow Starts Here. 
Rick Huijbregts 
rhuijbre@cisco.com 
@CiscoSCRE

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ACT Canada - Internet of Everything for Sustainable Mobility

  • 1. AAAACCCCTTTT CCCCaaaannnnaaaaddddaaaa IIIInnnntttteeeerrrrnnnneeeetttt ooooffff EEEEvvvveeeerrrryyyytttthhhhiiiinnnngggg ffffoooorrrr ssssuuuussssttttaaaaiiiinnnnaaaabbbblllleeee cccciiiittttiiiieeeessss aaaannnndddd ssssuuuussssttttaaaaiiiinnnnaaaabbbblllleeee mmmmoooobbbbiiiilllliiiittttyyyy Rick Huijbregts @CiscoSCRE
  • 2. © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 1881
  • 3. © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 1994 Rick Huijbregts © Cisco Canada 2014
  • 4. Trends that Shape our World Social Demographics Economics Environmental/ Energy Technology ©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • 5. Video and Mobile dominates Internet Traffic 1 • Global mobile data traffic grew 81 percent in 2013 • Over half a billion mobile devices and connections were added in 2013 • Last year’s mobile data traffic was nearly 18 times the size of the entire global Internet in 2000 ©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 @CiscoSCRE
  • 6. Application Economy 2 2,400 new Apps every day …and some will disrupt and cannibalize established business models. ©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  • 7. Internet of Things The New Essential Application Centric Infrastructure 22225555 Inflection point 11112222....5555 6....8888 7777....2222 7777....6 3 55550000 ““““BBBBiiiilllllllliiiioooonnnn Smart Objects” RRRRaaaappppiiiidddd AAAAddddooooppppttttiiiioooonnnn rrrraaaatttteeee ooooffff ddddiiiiggggiiiittttaaaallll iiiinnnnffffrrrraaaassssttttrrrruuuuccccttttuuuurrrreeee:::: 5X faster than electricity and telephony World Population 55550000 TTTTiiiimmmmeeeelllliiiinnnneeee 2222000011110000 2222000011115555 2222000022220000 44440000 33330000 22220000 11110000 0 BBBBBBBBiiiiiiiilllllllllllllllliiiiiiiioooooooonnnnnnnnssssssss ooooooooffffffff DDDDDDDDeeeeeeeevvvvvvvviiiiiiiicccccccceeeeeeeessssssss ©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  • 8. Accelerated and Exponential growth of Data Wisdom (Scenario Planning) Knowledge Information Data BBBBiiiigggg DDDDaaaattttaaaa DDDDoooouuuubbbblllleeeessss EEEEvvvveeeerrrryyyy TTTTwwwwoooo YYYYeeeeaaaarrrrssss 90% of world’s data created in last 2 years More new data generated in 2012 than prior 5,000 years By 2020, 40% of data will come from sensors MMMMaaaannnnkkkkiiiinnnndddd ggggeeeennnneeeerrrraaaatttteeeessss 2222,,,,555500000000 bbbbiiiilllllllliiiioooonnnn GGGGBBBB ooooffff ddddaaaattttaaaa,,,, ddddaaaaiiiillllyyyy MMMMoooorrrreeee IIIImmmmppppoooorrrrttttaaaannnntttt 2014 or its affiliates. rights reserved. Cisco Confidential 8 ©2014 Cisco and/or its affiliates. All rights reserved. LLLLeeeessssssss IIIImmmmppppoooorrrrttttaaaannnntttt 4
  • 9. Cloud 5 34% of all data ever is today stored and managed in the “cloud”—this will be 50% by 2016. 25% of IT spending by Canadian government in 2015 is on Cloud-based applications. ©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  • 10. The Only Constant is Change TTTTeeeecccchhhhnnnnoooollllooooggggyyyy ((((rrrr))))eeeevvvvoooolllluuuuttttiiiioooonnnn Mobility / Video Cloud New Breed of Apps Internet of Things Big Data Analytics 1 2 3 4 5 ©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  • 11. The Internet of Everything ©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  • 12. Connect for Better Outcomes Improved Experiences Fuel Innovation Increase Efficiency Create New Markets Unlock Intelligence Minimize Risk © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  • 13. Smart+Connected Community—tool to redefine Urban Mobility A Community with a Digital Overlay 8Sports Entertainment 2 Citizen 3 Parking 7 City Sensors optimization 4 Incident management 5 Public safety 6 City lighting Engagement 1 Citizen Services 9 Education 10 Health Wellness Factory Optimization INTELLIGENT CITY © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 Source: Intel Cloud Services Responsive Store Municipal Command Control Center Smart Grid Hospital Optimization Comms Network Optimization Home Energy Mgmnt Traffic Flow Optimization Logistics Optimization Traffic Cameras Automated Intelligent Digital Car System Signage Connected Ambulances Intelligent Medical Devices INTELLIGENT HOSPITAL INTELLIGENT HIGHWAY INTELLIGENT FACTORY
  • 14. IoT INFRASTRUCTURE Waste Collection Street Lighting Public Safety Emergency Environmental Monitoring Traffic Lights Amsterdam: © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 $13M Savings in Leasing Cost South Korea: $13B Savings in Transit Expenses
  • 15. IoT INFRASTRUCTURE Passenger Wi-fi Route Optimization Onboard Security Predictive Maintenance Fuel Consumption 1% Efficiency Savings = $1.8B Per Year for Rail Industry © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  • 16. To Use My Own Devices at Work Social Media anytime Privacy and Security BBeetttteerr VViiddeeoo QQuuaalliittyy Anywhere, Anytime Access © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
  • 17. “Don’t bother me with new ideas, I’ve got a battle to fight!” ©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
  • 18. Convergence – How Can We Enable the Creation of New Industry NNNNeeeewwww EEEEccccoooossssyyyysssstttteeeemmmm PPPPuuuubbbblllliiiicccc PPPPrrrriiiivvvvaaaatttteeee PPPPaaaarrrrttttnnnneeeerrrrsssshhhhiiiippppssss PPPPeeeeoooopppplllleeee SSSSmmmmaaaarrrrtttt RRRReeeegggguuuullllaaaattttiiiioooonnnn GGGGlllloooobbbbaaaallll OOOOppppeeeennnn SSSSttttaaaannnnddddaaaarrrrddddssss VVVViiiissssiiiioooonnnnaaaarrrryyyy LLLLeeeeaaaaddddeeeerrrrsssshhhhiiiipppp ©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
  • 19. Creating Sustainable Mobility with Internet of Everything 1. Invest in high quality technology infrastructure and tools 2. Adopt and follow inclusive practices that foster collaboration 3. Develop effective information management systems and policies. ©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
  • 20. AAAArrrreeee yyyyoooouuuu RRRReeeeaaaaddddyyyy? Tomorrow Starts Here. Rick Huijbregts rhuijbre@cisco.com @CiscoSCRE