Isentia Two Social_Agency Credentials

1. OUR CREDENTIALS

2. 47% OF ALL ONLINE TIME IS SPENT ON SOCIAL MEDIA That’s 28 in every 60 minutes* *That’s in Australia too! Credentials 2

3. SOCIAL MEDIA IMPACTS THROUGH THE VALUE CHAIN “I am an opinion leader with a robust knowledge base. I want to demonstrate thought leadership” Senior Level “I need channels to market our products and services” Marketing “I want to recruit new employees and add value for existing ones” HR “I want networking tools to create new business leads” Sales “I want to manage expectations and satisfy our customers” Customer Service “I want to know and respond to what the public is saying about our products and services” Public Relations Credentials 3

4. WHO IS TWOSOCIAL? Credentials 4

5. We are an award winning specialist social media agency. We help clients use social media channels to achieve business objectives. We mix strategy with big ideas to hit your targets. We define your strategy. We embed our staff onsite to manage your communities. About Isentia Isentia employs over 1,400 people working together across 15 countries. Isentia has become the market leader by blending innovative technology with smart people to discover and share valuable insights that drive smarter decisions for client organisations. www.isentia.com 2009 2013 Founded in Sydney Acquired by Isentia Credentials 5

6. Social Media can influence audience decision making at each stage along the journey a buyer takes. Social Media as a channel to market can exert a range of influences on buyers from awareness development through to ongoing communication with existing customers and advocates. An effective Social Media strategy is designed to maximise the reach of your content by harnessing methods and channels that put the content in front of an audience and encourage people to share that content. At each stage along the pathway, your audience can be influenced with a range of earned, owned a nd/or paid media. In addition, each communication technique can have a distinct tone of voice and a determined and different desired outcome. Determining the correct strategic balance to achieve your objectives helps form the playbook for your organisation’s Social Media strategy Workshop Owned Media Strategy Earned Media Audit SOCIAL PLAYBOOK ANALYSIS Content Credentials 6

7. Better quality content If your content is relevant and contextual it is more likely to encourage engagement, be shared and help create valuable links with your audience. More often than not, what you want to talk about is not the same as your target audience. It is important to determine where you and they can agree on a topic of mutual interest and use that to create the engagement that achieves your objectives. This relevant content may be quite different to the type and style of content your organisation normally creates. What you want to say What they’re interested in Relevance and context Credentials 7

8. CREATE CONTENT THAT USERS WANT TO CONSUME, ENGAGE WITH AND SHARE Credentials 8

9. Campaign Management An effective and well managed social media campaign will balance owned, earned and paid content distribution. Without relevant and contextual content no social media campaign can succeed, and every campaign’s success will be improved by balancing these three techniques of driving reach, engagement and ultimately an organisational outcome. Isentia Two Social manages a wide range of campaigns and content creation engagements for clients stretching from small, short term campaigns to longer terms, retained partnerships. HeadcountEngagement Paid Earned Owned ProofMessage ProofMessage ProofMessage ProofMessage Offence CoreMessage Defence BrandSubstantiators Credentials 9

10. Native Advertising Native advertising or paid amplification for content, is a critical component of a successful social media campaign simply because customer response rates are higher to native formats. Native advertising is the term that refers to advertising content that is created in the same format as the publisher network’s primary content – in simple terms, the advert itself looks exactly like a normal post. Native adverts have appeared everywhere from Facebook and Twitter to Tumblr, blogs and even every major newspaper in Australia. Native advertising blends into the content feed that a user is reading and interrupts their existing behaviour in a format that feels less intrusive than traditional advertising, often prompting a better click through rate and therefore return on investment. Participation Surfacing content Interruption Native advertising Participation Surfacing content Credentials 10

11. Social media management is best managed in house. However, a range of factors often make this impractical or unachievable, not least headcount restrictions or the availability of management time. Two Social’s alternative, AlwaysOn, is an onsite community management solution. AlwaysOn embeds a Two Social community manager on the client’s premises to work as part of your marketing and communications team. The community manager is employed by Two Social, but based on site as an integral member of your team. AlwaysOn brings all the benefits of a blended approach to community management, combining the best of agency scalability and knowledge with internal understanding and brand know how. Objectives Benchmarks Operations Best practice Internal advice Implementation Content creation Contentplanning Reporting Monitoring Community management Credentials 11

12. • 4,944 applications • 132 vacancies filled • 62% increase in Facebook Likes • 4,818 YouTube views • 2,976 unique views of careers blog IBM GRADUATE CAMPAIGN 2014 Credentials 12

13. • Cost per lead was 65% lower than digital display • Cost per sale was 61% lower than paid search • Sales conversion ratios were 10x better than eDM The results were so successful that the six week campaign was extended to six months. Social media became the strongest lead generator and sales conversion platform in digital. LIFE INSURANCE CAMPAIGN Credentials 13

14. • 300,000 audience reached over one day of competitions • 1,000 competition entries • 330% increase in engagement • 1.324% CTR compared to Entertainment Industry benchmark of 0.44% • 1,047 total actions on advertising including Facebook likes, comments and shares • 46,995 unpaid reach BAT DAY CAMPAIGN Credentials 14

15. • Reached over 1/3 of the Australian population • Over 20,000 shares on Facebook • 3.2 million views over 6 weeks NOTICE US CAMPAIGN Credentials 15

16. • 907 applications for 1,000 Value Grants • Facebook Page Likes 758% higher at 13,036 • 13,709 interactions, 500% ahead of target • Social Media chatter sentiment 75% positive • 55,000 YouTube views and 130 subscribers • 280,000average daily reach • 3.0% engagement against 0.29% benchmark VALUE EXCHANGE CAMPAIGN Credentials 16

17. Credentials 17

18. ADELAIDE 68 North Terrace Kent Town SA Australia 5067 AUCKLAND 18 Normanby Road Mt Eden, Auckland New Zealand 1024 BRISBANE Unit 2.5 Modular, 4 Kyabra Street Fortitude Valley QLD 4006 CANBERRA 131 Canberra Avenue Griffith ACT Australia 2603 MELBOURNE 120 Miller Street West Melbourne VIC Australia 3003 PERTH 193-195 Carr Place Leederville WA Australia 6007 SYDNEY 219-241 Cleveland St Strawberry Hills NSW Australia 2012 WELLINGTON Dominion Building 78 Victoria St Wellington New Zealand 6011 twitter.com/twosocialyoutube.com/twosocialtwosocial.com AUS +61 2 9318 4000 NZ +64 4 462 6292 MAKE YOUR NEXT PLAY Credentials 18

19. THINK COURAGEOUSLY Credentials 19

Isentia Two Social_Agency Credentials

Isentia Two Social_Agency Credentials

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