Rich F. Santiago

Greater New York City Area United States

EVP, Creative, Live Nation

Entertainment / Sports

I believe in unicorns. I believe if you don't dance, you die. I believe in laughing a lot. I'm serious about my craft. Serious enough to know its play. I believe there is beauty everywhere and it all seems to radiate together. I've done some cool things with amazing people in my career and will keep doing that until they ask me to leave. I'm currently the head of the creative marketing group at Live Nation. Life is good.