LinkedIn is about Connecting, Communicating, and Collaborating. The objective of LinkedIn is to strengthen connections not only in your own industry but also from a cross section of industries. The site is a multidimensional hub and node network. Its power comes from gathering information generated by current events, companies and business professionals and redistributing that information across the network. The more diverse your connections the further your reach is within the network, which ultimately increases your exposure and your access to information. If you are solely using LinkedIn to find a job then your most likely missing the real opportunities the site creates.

1. Leveraging LinkedIn
Optimizing Your Job Search (Part II)

2. Three Easy Steps to Improve Your Profile
• Build Contacts
• Add Keywords Unique To Your
Targeted Career
• Include Pictures Related To Your
Past Career Positions
© 2013-2014 Richard Bradbury

3. Test
LinkedIn is about Connecting, Communicating,
and Collaborating. The objective of LinkedIn is to
strengthen connections not only in your own
industry but also from a cross section of
industries. The site is a multidimensional hub and
node network. Its power comes from gathering
information generated by current events,
companies and business professionals and
redistributing that information across the network.
The more diverse your connections the further
your reach is within the network, which ultimately
increases your exposure and your access to
information. If you are solely using LinkedIn to
find a job then your most likely missing the real
opportunities the site creates.
© 2013-2014 Richard Bradbury

4. Who to connect with?
Plan
Re-plan
Resume
Monitor
Apply
This an important component of the planning stage of
the Job Search Flow Back Loop. The diversity and
activity of your contacts is key to capitalizing from the
many benefits of LinkedIn.
Contact
Friends and Family
Industary Contacts
Groups
Already in your
personal network
Shared knowledge and
interests
Diverse
Can lead to other
connections
Follow or connect with
those providing
meaningful content to
groups
Likely to Recommend
you
Recruiters
Diversity of potential
employers
Experiment
© 2013-2014 Richard Bradbury

5. Increasing Connections
Creating a network of people with from a cross section of relevant industries is the
key function of LinkedIn.
Make sure to increase your connections on a regular basis but make sure to keep your
connections relevant.
One of the major ways to connect with people is to work with their own connections.
Spreading your message widely is key to having a wide range of contacts.
Use the import and invite function for a list of suitable contacts to be generated but
do be wary of sending too many invites to people you don’t know
The alumni function allows you to connect with people in the local area not just those
with whom you attended school or college and you can search for friends who
are known to you personally. These may make a great source of secondary
connections as well.
Get people to search for you through your email by asking for people to “find you on
LinkedIn” on your email signature.
Changing your profile picture is fed in to the newsfeeds and therefore increases your
visibility and exposure to those who may want to connect with you.
© 2013-2014 Richard Bradbury

6. Connecting with Recruiters
Connecting with Recruiter is a good tactic.
• The right Recruiter at the right time could lead to a job
• Recruiters typically have huge networks of connections that you can
piggyback, getting you closer to many more potential job leads
• Recruiters are constantly posting open positions
© 2013-2014 Richard Bradbury

7. Keywords
(Click Pic)
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© 2013-2014 Richard Bradbury

8. Keywords
Keywords are important steer relevant people towards your
LinkedIn profile and can bring increased
When employers search for prospective employees use
keywords to lead them to their target candidate market.
Use a Keyword analysis tools such as Google adwords to
identify appropriate search terms.
Choose keywords appropriate for your career and consider
what an employee may look for when searching candidates.
Look on other LinkedIn member’s profiles to see what
keywords they are using.
© 2013-2014 Richard Bradbury

9. LinkedIn Profile Picture Test
Do you work Inside?
Are you a circus clown?
Yes
Are you in sales ?
No
No
Do have a cool
picture of
yourself at
work?
Yes
Yes
No
Yes
Go
Wild,
don’t
forget your red
rubber nose.
Sorry
No
Use it !
Your Profile Picture should be
a professional headshot
© 2013-2014 Richard Bradbury

10. Using Pictures in the Body
of your Text
Using pictures is a good idea for improving the quality of
your LinkedIn profile.
Pictures are attractive to those with whom you interact and
can increase the quality and quantity of LinkedIn
Connections.
Select the edit profile mode
Next to the edit button you will see a button with a square
on a plus symbol.
This will give you two options
To add link or upload file
Choose upload using a picture of your©choice.
2013-2014 Richard Bradbury

11. Stability
Predictability
Randomness
Prevent Failure
Embrace Change
Resistance to Change
Rapid
Change/Flexibility
Fragile
Antifragile
Agility
Make you Profile Work for You;
The are no set rules well guarantee a successful profile 100% of
the time. 1000’s of experts believe that that they can tell you how
to make the best profile. My advise is keep mixing your prolife up
until your happy with it. The bottom line is the person that
knows your wants, needs, and desired audience the best is
YOU.
© 2013-2014 Richard Bradbury