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Introduction

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THE WORKHORSES OF THE WEB- Blogs

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SOCIAL COMMERCE TACTICAL GUIDE 2015 l INFORM.  EDUCATE.  INSPIRE. 

THE SOCIAL ECOSYSTEM - A Different Kind Of Universe

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SOCIAL COíiiiiviEkCE TACTICAL GUIDE 2015 l INFORM.  EDUCATE.  INSPIRE. 

THE SOCIÂL ECOSYSTEM tconrdt
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VIDEO POSTING PLATFORMiS - The Next Big iciedíum
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SOCIAL COHRWIERCE TACTICAL GUIDE 2015 |  INFORM.  EDUCATE.  INSPIRE. 

PHOTO SHARWG PLÀTFORFvIS - Smiles,  Everyone! 

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SOCIAL CORÁMERCE TACTICAL GUIDE 2015 l INFORM.  EDUCATE.  INSPIRE. 

ONLINE PRESEWTÀTIOBI PLÁTFORíviS - AII The “World's Á...
SOCIAL COívUviERCE TACTICAL GUIDE 2015 l INFORM.  EDUCATE.  INSPIRE. 

Summary

As maketers and advertisers_ we need to re...
Social Commerce Tactical Guide 2015 - ASTRALCOM
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Social Commerce Tactical Guide 2015 - ASTRALCOM

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Social commerce is the result of making a connection with your audience. It’s the byproduct of inspiration and discovery.

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Social Commerce Tactical Guide 2015 - ASTRALCOM

  1. 1. wi›~li: _;l~' . .a I . H v~ IIÀçI ' L T 'É í . W L J _ _ _ l l _ç ç¡ í I l , . ç l l F 1 , « a i l _ _ _ _ _ _TI “IL i» IIIIIIl-I'~ ii, i 2:, - i IIAL *viíí 'li n I* ZÉ ~ I iUll lllil; 'T c_ iu _ , REÍEI Í H : Ci 2 )~ m. : B** ^ o' É '. r I i . :i e ivllãvll › : imiviiiaeiiv lu' i : Iicirv uni: :- HINNIRCS'. mifitlíí E lINe . ^"ZÉZIIII›'ÍII" IN
  2. 2. SOCIAL COMMERCE TACTICAL GUIDE 2015 l INFORM. EDUCATE. INSPIRE. Introduction It oll starts with ci converscition. Conversotions leod to relationships and relationships lead to muluol goals ond mutuol goals leod to hilfillment. Il you give your torget dudience something to talk about, then you've helped spork that conversotion. Thot doesn't necessorily mean Ihot lhe conversoiion will be between you and the olhei person. Il could between Iriends, lomily or ccrworkers about your very product or service. Indeed, that very conveisotion could be the start ot something viral. Just like ony relationship, customer relationships need to be cultivoted, too. With the right nurturing, you could discover your customers' goals ond how your goals support theirs. Once that connection is mode, lullillment ensues_ It's o beautiful thing. Contents Tho Workhorsos Of The Web - Blogs . ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... . . .3 The Social Ecosystem - A Different Universe . ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .. . .4 Facebook . ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .. . .S LinkedIn . ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... . . .6 Twitter . ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... . . .7 Google-t . ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... . . .8 Pintorost . ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ..9 Video Posting Plotforms - TheNext Big Medium . ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... . . . 'IO Photo Sharing Platform: - Smiles, Everyone! .. ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... . . .ll Online Presentation Platforms -All The World's A Stage . ... ... ... ... ... ... ... ... ... ... ... ... ... ... . . .12 O2 'l À S Í R À I. C Ó M comem STRATEGY I CONVERSION MARKETING I CUSTOMER ACQUISITION INWÍGIZATFD MÉLlliã SFÊVIILÍFE- 1: Asimarrsra 23-15 Ni «um um hair-Mil; w- run-w, .i m. .. . ..mn- um. ;
  3. 3. SOCIAL COMMERCE TACTICAL GU| DE 2015 l INFORM. EDUCATE. INSPIRE. THE WORKHORSES OF THE WEB- Blogs Who uses if: Everyone. Kind of content: All types of online content, promotions, events, announcements, awards, news, etc. Posting frequency/ cadence: Once or twice a week. Engagement strategy: Your blog is the center ol your content universe. ln the proper content marketing strategy, all content is "anchored" here and parts ol it are "distributed" across your social media ecosystem ~ and linked back to your blog or website. This helps to manage content more accurately and to liit search engine optimization eiiorts more ellectively. Track stats on your pages to see which posts are drawing the most trallic or interactions. These posts are the "secondary gateways" that will drive visitors land search bots) further into your site. This is critical lar e-commerce components. Purpose 0 Increase brand awareness 8: engagement 0 Develop expertise reputation via content publishing 0 Encourage visitor interactions O Cultivate lead generation 8. client acquisition 0 Increase external/ reciprocal linkin 0 lift search engine rank positioningTSERP] Implementation Task¡ 0 Establish blog on main domain ° Develop a content creation process, schedule 8: guidelines 0 Determine appropriate posting cadenceô. frequency 0 Content ia s, categorization &collsioaction 0 Create a c annel-speciiic supporting outreach plan 0 Integrate social sharing icons Key Performance Indicators (KPIs) 0 Social shares 0 Conversions 0 Subscríber growth ° Baal( links 0 Directory listings lor inlographics 0 Keyword search engine rank positioning [SERP] - 0 Attributed leads, ínquiries 8x purchases o3 l À S T R Á l. C Ó M comem STRATEGY I CONVERSION MARKETING t CUSTOMER ACQUISITION t IL-: VJVuÊTFlJ Éñzlll* C-? ylv "T" f: Just-u, 11.- j¡ f: ñ. -r- rm ! Tluvnvh w rcrra-v, tow v vr-Yvrlxv- Furl"
  4. 4. SOCIAL COMMERCE TACTICAL GUIDE 2015 l INFORM. EDUCATE. INSPIRE. THE SOCIAL ECOSYSTEM - A Different Kind Of Universe Social commerce is the result ol making a connection with your audience. It's the byproduct ol inspiration and discovery. Think about it. You lind something that inspires you and you start telling your lriends about it. Getting people to talk, share, recommend or otherwise advocate lor your product or service is also one ol the elements ol Tho Golden Content Triangle and is olten considered marketing manna. So, how is it accomplished? Engagement takes consistency in participation. The challenge tor most businesses is to keep the content marketing machine running and to touch customers across multiple channels (search, social, email, website, etc), regularly. Multichonnel ellorts help drive engogement and sales, Just like any relationship, customer relationships need to be cultivated, too. With the right nurturing, you could discover your customers' goals and how your goals support theirs. Once that connection is made, lullillmcnl ensues. But, lirst things first. .. Before you start your social media elton_ you'll want to establish some fundamental obiectives: 0 Assign "Channel Champions" lar each social media platlarm 0 Develop a social media content management process 0 Determine social media personas 0 Establish a content posting Cadence 0 Weavein social media throughout the website Y BEBÉ' O4 5 . À S T R À I. C Ó comem STRATEGY r CONVERSION MARKETING t CUSTOMER ACOUISITION it. 'F4,Íi V. falFlfr . V 1 lt l ri É? ” 'r F 'i i t. : a= .-¡; -ti~. _1:r. ~ 1'; ri n. "jfl im vswniii u. . mç. .., .uv. i Try-valu- r'| l'f'|
  5. 5. SOCIAL COíiiiiviEkCE TACTICAL GUIDE 2015 l INFORM. EDUCATE. INSPIRE. THE SOCIÂL ECOSYSTEM tconrdt FACEBOOK Who uses it: Everyone. Kind of content: A types of content; promotions, events, ads_ etc h f proper mix ol content is critical lor erigagernent and trtferactiori. Posting frequency/ cadente: tvi-ice a week, minimum Engagement strategy: Facebook IS the largest soc al rredia site today and offers a mutitude of viays for prorroting company related ana non tested complernentary content as a source of 'nforma'ion, education and inspira' on. Facebook is setup to share responses and conxrersations in a | iner ana' v ra' manner 'this helps spread content into trends' and friends of friends' netiivorks O? all the social ritedia sites_ Facebook proaably offers the most personal connecton to other users _ Purpose ' Elevate brand awareness â engagement ° Cutivae lead generation â customer acquisition ° [nhance customer support ' Promote upcoming events ° launch a contest _.5-“*~f F "'“ Implementation Tasks ' F 'i ' Develop a con'ent creation process, schedule â guidelines ; J Wl, ° Determine persona (fun, educational, insptrational, etcI i ' Create a channel-specific supporting outreach plan i ' ' lrnplernent sponsored posts & ! argeted ads l, ° Set-up Facebook tabs ? hat iritegrate with your customer relationship r-tariagement system ' Follow »other businesses_ inflcencers, customers. (É partners Key Performance Indicators (KPIs) ' Posts per day ' lnteracttons [follows, likes, comments, shares, etc] ° Referring traffic to website ° Attributed leads, tnqutries 8. purchases . z Á S T R Á I. C O N¡ CONTENT srrrnrsor t CONVERSION MARKETING t cusroiwErri-icauistricm
  6. 6. SOCIAL COññWiERCE TACTICAL GUIDE 2015 | INFORM. EDUCATE. INSPIRE. THE SOCIÂL ECOSYSTEM (comida LINKEDIN Who uses it: Businesses, associators, iob seekers, inffuencers. i v1 Kind of content: Company pages, empioyee pages. ar°ic posts ana groups by industry. Posting frequency/ cadente: fW/ O to four times a week Engagement strategy: LinkedIn is a| | about connections and conent, Use content to make connections and use connect ons to "take introductians This is networking 3,0 and a powerful tool for business-tcrbusiness conxiersations »Viaintainirg a tight brana centric approach on content and page upkeep is essential. LinkedIn offers users the abiiity ? a make COPHGCÍIOHS further into 'heir networks by feveraging other CfGSeWFi connections _N_ Purpose r " ' Efevate brand awareness_ reach 8¡ engagement - l , 2 'T ' ° Cutivcre fead generation 8. customer acquisition › y . . “à x ; ° Share ndustryrrefated articles, posts and thoughts . _; 'í * / ° Promote upcoming events 'fr' ' / ' ' Engage »with inffuencers Í i k , v g ° Buid reputaüon i J . r a v J ' "I. _ t . ãf i " f x» f Ú Implementation Tasks ' Devefop o con'erit creation process, scfiedufe 8. guidefines 3,5 A f ° Determine persona (fun, educationaf, inspirationaf, etci “ . f '7 ' Estabfish company and employee pages __ ' i'= '~' P' ' Create, ioiri, porticipate in iefevant groups Í , . . _I ' Éncourage empfayee, cfient 8( partner participation - Respond to posts from foiowers, repfy to comments ° Create a cfiannefspecific supporting outieacft plan ° Setup sponsored posts â network ads ° foffow other businesses, inffuencers, customers, (É partners x ' f * z, f * Key Performance Indicators (KPls) ° Poszs ° fnteraCoris Icanriections, foffows, fikes_ comments, shares, etc] ° Group participation interactions " f, ° Referring NEbStÍB traffic g. . ° Attributed leads, inquiries 8. purchases 45-1; ' . z Á S T R Á I. C O N¡ CONTENT STRATEGY i CONVERSION MARKETING i cusromsiixicouisiriom
  7. 7. SOCIAL COMMERCE TACTICAL GUIDE 2015 l INFORM. EDUCATE. INSPIRE. THE SOCIAL ECOSYSTEM lcontdl rwmza Who uses it: Everyone. Kind of content: Text ttAO characters max), links, images, video. Posting frequency/ cadence: Multiple times per day. Engagement strategy: Twitter is the de facto platform of the social economy. Brief, timely posts with a personal flair do well at creating engagement in Twitter. Also, because Twitter enables oroundtheclock post scheduling, this increases the likelihood of engaging followers 24/7 . This platform is also used by a variety of media outlets to track trending people, places, things and events. Twitter is highly interactive and participation is not a parttime thing. Purpose 0 Elevate brand awareness, reach & engagement 0 Cultivate lead generation 8. customer acquisition 0 Share industryrelated articles, posts and thoughts 0 Participate 8. add value to relevant conversations 0 Build reputation 0 Increase social signals for SEO purposes 0 Drive traffic to branded properties Implementation Tasks 0 Develop o content creation process, schedule & guidelines 0 Determine persona (fun, educational, inspirational, etc] 0 Customize Twitter profile to match brand, including: profile picture, cover image, about text, relevant linking, color usage, pin specific tweet to top of profile 0 Utilize promoted tweets 8. campaigns to gain increased followers 0 Create a channel-specific supporting outreach plan 0 Follow other businesses, influencers, customers, & partners Key Performance Indicators (KPIs) 0 Posts 0 Followers ° Mentions 0 Retweets 0 Hashtag usage 0 Favorited tweets 0 Referring website traffic 0 Attributed leads, inquiries 8. purchases 'C7 . À S T R À I. C O M comem STRATEGY I CONVERSION MARKETING I CUSTOMER ACQUISITION _ zr, ."t-'~ -: i,a_, -., rçr. p: r ! NHL-KL i. - g" -i A. 1» 7m vir-msm u. . rriçr-t, trv. -r. y,. r.. .« iwwrw
  8. 8. SOCIAL COMMERCE TACTICAL GUIDE 2015 l INFORM. EDUCATE. INSPIRE. THE SOCIAL ECOSYSTEM tconrdt cacem o Who uses ih Brands, inlluencers, experts ond industry personalíties. . Kind of content: Nlostly technical, marketing and businessoriented content, - Posting frequency/ cadente: Twice o week, minimum. Engagoment strategy: This is Googles answer to Facebook. However, in Google-t, keywords, hoshtags and keyword optimized posts ore critical. With an engoged following, and by scheduling and timing posts with specific events and dates, Googlet posts can be displayed directly in Googles search results. Purpose 0 Elevate brand awareness, reach 8¡ engagement 0 Cultivate lead generation 8. customer acquisition 0 Share industry-related articles, posts and thoughts O Participate 8. add value to relevant conversations O Build reputation 0 SEO benefits 0 local results inclusion for SEO Implementation Tasks 0 Develop a content creation process, schedule 8: guidelines 0 Determine persona (Fun, educational, inspirational, etc) 0 Setup Google Authorship 0 Setup prolile picture, about into, cover picture, etc. 0 Integrcrte hashtags, SEO keywords 8( website links into posts 0 Leverage Google+ hangouts 0 Create a channel-specific supporting outreach plan 0 Follow other businesses, inlluencers, customers, 8¡ partners Key Performance Indicators (KPIs) 0 Posts 0 Circle adds/ lollows 0 Mentions 0 +1 's 0 Reierring website trallic 0 Attributed leads, inquiries 8- purchases O8 À S Í R À I. C Ó M comem STRATEGY I CONVERSION MARKETING I CUSTOMER ACQUISITION r liv-: irti ¡ulh l' M* : Í'l^'v 5: "V 'V F " z: »zur _u g" z. c. , . Y. «m ? Tí-num 'xu- Flfflü¡ _Mw - U-Vwrhv m, ...
  9. 9. *m SOCIAL COíviiiiiERCE TACTICAL GUIDE 2015 l INFORM. EDUCATE. INSPIRE. T l: ;i; ir'it'r'_ll PINTEREST Who uses it: tl"«'l'. DSll'_¡. " lernale aLitlien-: e: craítspeopie_ Collectors_ "i:3l3l)'i_. -'lSl5 Kind of content: Pliot-: :rjrrriíitiiii_ . lliistriation_ tízicriciting; (rrd »Carrier tarrns at cream-tre art and expression_ liiij-ttií. ) dccoiaion ídcêas. Posting frequency/ cadente: Dai y Engagement strategy: Pti"'ríÉ? 'E? F›l rjarfres l”(Í1'›/ ›I§. ' l"Bc: :-: :"i: l;'~. " that its-err» : :ari pit* rjricl 'ea-pin cízjnterit : :wi A: : a serjrr-: íh engne_ Pinerest is di“erer° because it's a "visual tiling" cigrrtent tram users_ the results at secircneí, in airitereíf, there tem and orgariizes ard serves LC trie most recen' rei-ly lWâClx/ Ihy" "CLT users ¡jirining circl 'Ê'I'J~tt'It"i| t'ijLÍ] (_. (_J'IlE'ti' m 5 . f. tri; ~.q. ii: :ritl¡, r, regaidlirsis Í"tí_'t'v'v' CdJtDIJlLII coritrgri' Lictiucrllryi' l 'lg g y _g IF», 'i _, , t' - . I ' t . r . _ ” J : :x _, _ r F' *A «lg , . -k e ÂSTRÁLCOM Purpose ' Elevate brana a-. mrareness, reach ? i engagement - Cultivate lead generator & Customer acquisitor ' Share a mix : É relevan* imageriyrrbcth orandrrelaed (à tur Implementation Tasks ' Di: hp a ceiriieri' rms-atrair'. process, .scliigaulc 8. g_iicl›: :lirir_^us ' Deerrriirie persora Iiuri. educational_ irspiratiorial_ etcl ' (Íreate boards leveraging both Líiortent d. CCtmpClrPy' culture ' (Íreate a (ÍliOtiFtÊhSp-ÉBCK c. supporting outreach plan ° l-. Õllí-ÃWÀ/ otlter businesses_ irilliiencers_ ríiistorriersi, (3 tívartners. Key Performance Indicators (KPIs) ' Pins ' Repirs ' Fellowes ' Purchases tram p5n ' líelerring tratlir: ' . Afitlbifêd leaas_ inquiries d. purchases CCTNTEW' srrnirEczv t CJTZihFi/ ERSICIN . MMRKETItNiÇP t cusrciiiisii ; icauisiriiaN
  10. 10. SOCIAL COíviiviERCE TACTICÀL GUIDE 2015 | INFORM. EDUCATE. INSPIRE. VIDEO POSTING PLATFORMiS - The Next Big iciedíum YOUTUBE, vrivirso, VINE, INSTAGRAM VIDEO h , _ , , F , , _ . uu @àrea W o uses It. Bust-nesses, ÊGJLClOlS, experts, ir luencers , › Content consumers ot all types lllle 1: Kind of content: Ntx ol 'nlorrriatiorral rgducatiaria _ irispratianal and humonmis Contem' rn «r-irlerí» lormat? Posting frequency/ cadence: Once ar tw-icze a PWÍJIWTW, rmçre ii postsrltle Engagement strategy: All ol these cnanrels mare o' less have 'he same s"a'egy~': push good quality' content, prtsh lor Users to subscr beflue “things, (VIR/ E ; tour Crudrenrçe and keep-up w tl". »your postirg caderrce lnsngrcrn s. sryrvsvvlrc1t unique ais-causo ot 'ts »vs r: -rgll nature to ncin-vriobilc usrsrs, and *inss it's 'raro al a chailcnr v: prc-rnating rt outside ol Insragram itsell. líowresrer, tnere rs a "push to Facebook trem Instagram" aspec' that car. be exploited, 'uN/ lIÍClW can dr lallows ord engagement. Purpose - tlevate brand axyareness, reach ? í engagement - Viral sharing ° Shoxmvcase crjmparwy culture "' ' ' Post product xviideczs à demos . -_ y'. _ . L 9 ' Creae a vrdeo training; series , . v3.2.1 "j. s f' . st. .D ç" l -- " '[1 Í/ lmPlementahon Tasks _ r Í ' l k ' Eslablislw a ari-ater) CfÍzlilGlll creaticzn process, scnezlue â guraernes ii ' Deermirre persara Ilun. educational_ irspirational, etc) 7 ' Setup channeÍs ° Create a channel-specitc supporting outreach plan ' Get customers, carmers, Õ. irllrnercers inxwahred t* xideo creation ' trallvaw' other businesses, rnllirencers_ customers_ ã. partners N i__ / z- Key Performance Indicators (KPIs) ' Plcrlorm-unique KPs: ° 'r”o~ulube: "rien-arts, li-zes à SUDSCIÍlJGS, page 'anking on key terms 0 'xv"imea. Pays_ likes_ cammerts, tcllowxrers ° Vrne: _ikes nes. comments, follow-vers ° Instagrvarn' likes, corrrments_ : allríwwers ° Relerring tratlir_ * Annbixed leaas, inquiries õ( purchases . r Á S T R Á l. C Ô M COVTEN' srranrror t CCUNVERSION iNÛ)lRKETIRl:4-' i customer¡icaursinrsw , ..
  11. 11. SOCIAL COHRWIERCE TACTICAL GUIDE 2015 | INFORM. EDUCATE. INSPIRE. PHOTO SHARWG PLÀTFORFvIS - Smiles, Everyone! INSTAGRAM, TUMBLR, FLICKR @Ji 'lmtagnam Who uses if: PFttYtCfIIy teenagers_ -murg Gduts, ortsts and watts peop| e FhCkt' is more more universatty' used ai' phcbgraphers and peope interested ir» phot«ogrcpki', ~y"ce'tair subiecs I Kind of contem: Images_ an mated gifs_ videos i Posting frequency/ cadente: Once oi twice o day_ Engugemeni strategy: These ptattoims cre used orimanh; as supporting channe| s to house comer¡ d tn SEO_ 'o hep reter 'raHic to and hOPT oher sociot sites ano back to 'ne »website There ore opportunities to engage users Ot" each ot these sites W/ tztle 'were are socio -| ke teatuies ¡nteaated into each ct them_ tnese services ate 'ievt- rtsu| cir J P l , 5 4 Purpose 3 u ' Etevate brand awareness_ reach 6: engagement l ' ' ' Determine persona [tim, educationat_ inspiratíonal_ etc) _' t¡ ; J / I ' ' ' Crecre deeper engagement with hi-visuat content _~ t ' Q" 1_ ' Showcase products _J 'J s' , ~. ,¡7,' O' › v_ O _ ' Showcase company cutture _f _gt _i y, r'/ . _ z ' Promote marketing events í , i'_ ' ' _' Ç), L f, 9.' a i' ' Link back to website_ b| og, 8( other channels f' ~ ' 7 v ' o . h -' u/ i i v_ . t. Í l l ' t , _ . o_ '°_ _ "j. . . _. AÍB. , -_ '. _* Implementation Tasks t i H, . ' -' t . . . i" U l t . u. ü , f, ' O a . i ' Devetop a content creation process_ schedute 8. guidelines ' ' I * t ° ' 1¡ , _ -. m_ ' . ~' ' Setup prottles and brand/ customize occordingty 1;_ '° j '~ . _¡ / ' Create a channetspecitíc supporting outreach ptan . .i , r 2 ' i '. › 1 t Key Performance lndicafors (KPIs) A ° PÍUJOrm-uniquc KPis: ¡ ' | nstagrarn Líkes, comments_ to owers *Á 4 ' Híckr: Views, toves_ comrrents ° Tumbtr: likes_ rebtogs_ notes_ ÍoHowers ' Reterririg trattic ' Atrioved Íeads, inquiries 8. purchases . z Á S T R Á I. C O N¡ comem sriuirsct t CONVERSION MARKETING i CUSTOMERACGUISITICN
  12. 12. SOCIAL CORÁMERCE TACTICAL GUIDE 2015 l INFORM. EDUCATE. INSPIRE. ONLINE PRESEWTÀTIOBI PLÁTFORíviS - AII The “World's Á Stage SLIDESHÁRE Who uses it: Businesses_ educators, experts, influencers, : coment consumers oi a| | types Kind of content: Presentation-style content with topics ranging from technology ana' business to travel_ froallfi_ and education. Posting frequency/ cadence: Once or twice a rnonth_ more if possible. Engogement strategy: SlideShare has gown to become the »world's largest community la' sharing pIGSETGlIOHS ara other professional corttent SlideShare is a great r: atform to connect with protessionals and organizations while liftiric -yoiy brand and rersutation Plus_ SliaeShares can be embedded »nto webs tes and blogs ana are easily sitareafjb Lari poada' saci-al rredia ptrfiorrrs Because SlideShare s owned by Lirkedln. 'frete are specif c advaritages to us ng the two platforrns 'ogether Purpose ' Elevate brand awareness, reach 6- engagement _. s_ ° Create engagement »yith educational content _ _ É ° increase lead generation 6. customer acquisition ¡. - ' E5. - Optimize 5o' SEO-reated support r' . ' Link back to website_ blog_ õ. other channels 'e ' w X * Implementation Tasks S _A ° D-; vwclop a content creation process_ schedule 3x guidelines c; ° Deermine persona [fun, educational, irspirational, etc) f - ' Setup profiles and brand/ customize occordíngly A Ex_ . . . , ° Link SlideShare and LinkedIn profies _ k ~ _ ° Create a Channelsspeciíic supporting outreach plan i ' Connect with and follow oil-ter users rn ShdeShare , 2,; ' I Key Performance Indicators (KPIs) Í ' _ ú ° Followers - Views Í' ' ° Shares , ' S, ° Downloads . _ * ° Favorites se. ' Rclc-'ring : vaflic ° Attribuod leads, inquiries 8. purchases . z Á S T R Á I. C O N¡ comEm STRAYEGY l CONVERSION MARKETING l CUSTOMER/ XCGUISITION
  13. 13. SOCIAL COívUviERCE TACTICAL GUIDE 2015 l INFORM. EDUCATE. INSPIRE. Summary As maketers and advertisers_ we need to recognize that peoole know 'mrhen they're being solato. lnegx know mean ngless actlvertisemients xixheri the-y see them. Tnis s 'ix-alma it's imporart lor businesses to OClIiJ-F? at 'ne lrcr' ol 'ne relcrionship cycle, .xrhere the list coriveisatio-ns (ans therelore consideiatiorisl about ant; product or ser- __ ocr. 'ur This is wheere c. «3«i“'ent strategy', Nessagirig v-. iith -roliirê «ana creating engagement are critical. We must cneate strong value pitaposit ons to' líltqí-'lfãíl "Wílilrléàlb Nlien ou' me 'stage anci o: 'tent oie ielevcint, rjuiwide C; VC ue and are commuricateo ir a -v-vay 'hat builds trust and conlidence, 'we 'wi create gemine engagement whzle cicidressirgi li, .ii'i: :ctrrier*'ctl lilsWün Our HWESSCIQE? iVIll resonate witn our ciudlence and the-y' will bezforiie . . . customers. They could even become cur brand evangelsts. About líxSTRiÍxlCOivi r* * r* . *c* 5x37.. .? A ' -x. z' i “'55, ' x' ' l . _ l ¡' . ._ , . , _ ; i" , / ' - : i 't' n ' "lx" ' l M/ Vll ll l l l ll a¡ . l i l «l__ 5:1 - .5 n E', 'li , Content Strategy. Conversion Marketing. Client Acquisition. Simp pi; rVe gqroxis businesses "or more 'han i9 years_ helpea clients ›ach consistent and tTVEOSlJlfJlÍÊ 's a PVESSGQIWÚ_ marketing and coritert EVYLTÊQES, vxieb_ seoicli_ âocial_ mobile and rarii" lactics We CBVÍSB erigagârig p'ra-sales 'rislarices and customer lOJClTJ-Oml experiences that lne _c- conxtert more cl ents. i^v". o'e hatlic. .IViore customers . tvlore soles. We a'e recognized as one ol the Staes Most Dependable Agercies. liNitl" more than a dozen awards, national q; e results_ rVeÍre als: : recotgnized iflient iicjmes and a triumphciitt 'Qyeifir 'rack record_ del recil, rrieasural) good liseneis and were &resled in the successlul outcome ol your ObleC'i¡95. So let's lia-Je o conversation and 'i3 know» each cflier, Call: 800 536 ÓÓ37 Click: it= ti*il' iTiii ' »i . r Á S T R Á l. C Ô N¡ CCNTEN' srramscuv t CCUNi/ ERSICJN . NAARKETITVS i CUSTOihtERfiCGUISITlICN

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