This presentation covers the basics of effectively cross selling your firm (or business) to your customers. Using the comparison of how brilliantly a restaurant cross sells every customer, law firms could learn a thing or two in regards to legal marketing.
Paying attention to these basic tips will help you connect the dots more cleanly for your audience, both external and internal.
Increased revenue, cross sell opportunities and client satisfaction are just a few of the benefits to this approach.
5. HOW DOES THE MENU OF
YOUR BUSINESS READ?
IS IT EASY FOR ME
TO FIGURE OUT
EVERYTHING I
NEED/WANT?
ARE YOU
HIGHLIGHTING
YOUR STRENGTHS
CORRECTLY?
ARE YOU
DISPLAYING THE
APPROPRIATE
BUSINESS
CHANNELS?
9. NO SINGLE
PERSON SERVES
ALL NEEDS
FINANCE &
BILLING
CLIENT-FACING
CONNECTIONS
CUSTOMER
SERVICE
DELIVERABL
E CONTENT
TEAMWORK IS
CRITICAL
10. ABOUT THE AUTHOR
BACKGROUND
Rich Bracken is currently a Business Development Manager at Stinson
Leonard Street Law Firm in Kansas City, MO.
He also is a Keynote/Motivational Speaker through EnRich Your Soul
(enrichyoursoul.org) focusing on performance improvement, cross selling,
goal attainment and leadership.
He has been a marketing leader for over 15 years, is a Co-Chair for the
Kansas City Legal Marketing Association and a regular contributor to Fox
News.
You can learn more about Rich on LinkedIn and SlideShare
DISCLAIMER
This work represents the opinions of the author alone, and is not the opinion his employer.
CREATIVE COMMONS ATTRIBUTION LICENSE
You are free to share, copy, distribute, and transmit this work; to remix or adapt this work; and to
make commercial use of this work, under the condition that you must attribute this work to Rich
Bracken(but not in any way that suggests that I endorse you or your use of this work). Each slide
contains source attributions and URL; before reusing, you must obtain the original images from the
original sources, and you must comply with any applicable license restrictions imposed by the
original source.