Being "known" in your field can be a profound and permanent career advantage. Having an effective personal brand can lead to more opportunities, more sales, or more donations to your charity. Here are secrets from those who have become successful and known on the internet today.

1. Personal Branding Success in the Digital Age
Mark W. Schaefer

2. This is the story of KNOWN
My name is Mark Schaefer.
I’ve observed that being “known” today
provides a permanent, sustainable career
advantage. It’s a big deal.
For years, I’ve wondered …
Can ANYBODY become known?

3. Being known is
not the same as
being famous.
It’s not about
having millions of
fans and national
media attention.
Image Flickr CC and Cecile

4. Being known is about
approaching your
web presence with
an intent that creates
the authority,
reputation, and
audience to realize
your potential and
achieve your goals.

5. I set out on a two-
year journey of
discovery. I needed
to learn …
How do people
become known?
Is there a path?
Can anybody do it?

6. I found the answers.

7. I found the answers.
And wrote the book KNOWN.

8. Here are some of the best ideas from
my new book.

9. Becoming known
does not
necessarily start
with a “passion.”
It requires an
interest that is
sustainable and
an audience big
enough to matter.

10. Content is the fuel
that helps you to
become known.
What content form
and frequency is
right for you?

11. Success requires that
you accurately find
an un-contested
space on the web.
Think through a plan
that gives you the
best chance to
achieve your goals!

12. It may take years of
consistent effort to
get traction.
As long as you see
signs of progress,
don’t stop.

13. Even the people we
look up to today
started at the
bottom.
Becoming known is
an evolutionary
process.

14. People who are
known have a keen
sense of purpose.
They care about
making an impact
on others.

15. The value of your
effort is zero unless
there is an audience
big enough to make
a difference.
And not just any
audience. It must
be actionable.

16. Becoming a heroic
brand begins by
elevating others.

17. Anyone can
become known
today if they are
willing to commit
to the process.

18. Nobody is born a
“thought leader.”
But you must have
an urgent approach
to learning and
improving.

19. A key theme of the
book is resilience.
It takes a certain
amount of grit to
persevere.

20. Becoming known
does not have to be
overwhelming.
There are four steps
in the process.
They are accessible
to anyone.

21. But becoming
known isn’t
possible without
taking that first
step.
You must BEGIN.

22. I hope you’re inspired to begin your own journey
to become KNOWN.

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