2. Total Film
‘Total film’ is placed at the top left of the website and is the
first thing you see when on the website. It is written I the same
font so is easily recognisable.
The website offers an option to change language making it
more accessible to a wider audience of viewers.
There is a menu bar which features further options and access
to the magazines.
In addition to this above is the brands socials to encourage the
viewer to have updates through the brand on more films
Underneath the first menu bar there is an additional menu bar
which displays more options such as films that are trending
and films on different viewing platforms such as ‘Netflix and
There is also a search engine function to allow the viewer to
efficiently search the website for what they wish to find.
The website ‘SciFiNow’ is written in the same font replicating
the brands image.
There is a menu bar which feature a home button function and
many more including ‘ news’, ‘interviews’, ‘reviews’,
‘competitions’, ‘top 10’ , ‘events’ and ‘subscribe’ function to
stay updated on the websites notifications. The menu bar also
features access to the brands socials which include a variety of
option suitable for a wider audience range such as facebook
suitable for a more mature audience range to YouTube where a
more diverse range of viewers are accessible to the social
The websites name is in the top left corner and is in the readers
direct view. The font is the same carried out in their magazines as
well as their website, however with a different colour scheme it is
easy to associate the font to the brand name. Along side the website
name there is a drop down menu that consists of; ‘Movies’, ‘TV’,
‘Gaming’, ‘Podcasts’, ‘Empire VIP’, ‘Shopping’ and ‘ My Empire’,
which encourages you to maintain updated through registering an
account or signing up to a membership plan.
There are movie updates on the home page – we can see when they
are uploaded and what fans of the film are talking about and news
around the movie.
The target audience for Empire is visibly clear that it would be for
film enthusiasts because their magazines are based around films.
The main readership of the magazine is 15 – 24 year olds, around
40% of readers are between this age range and the second largest of
readers are 31% and are between 25- 34 years of age. They are
mainly males (73%) which means the majority of readers are male
and 27% are female. – Source: NRS October 2011 - March 2013
5. Common Elements
• The three websites; ‘Total Film’, ‘SciFiNow’ and ‘Empire’ all contain a menu bar that offers a way
to subscribe and keep updates through the websites notifications.
• ‘Total Film’ and ‘SciFiNow’ offer a more in-depth drop down menus whereas ‘Empire’ menu bar is
more simplistic and offers lest options in terms of social media access .
• Both ‘Total film’ and ‘SciFiNow’ include links to their social media platforms however the options
available per website are different.
• ‘Total Film’ offers facebook and twitter as their social media platforms as it is aimed at a more
mature audience and users who use facebook and twitter are the same target audience.
• ‘SciFiNow’ is aimed at a wider target audience and offers more range as in terms of socials there
is more diverse options for a wider target audience featuring links on the websites page to their
facebook, twitter and YouTube – YouTube is highly more accessible to a wider target audience
• ‘Empire’ however does not have buttons on their home page to allow access to any of the brands
social medias but does along with ‘Total Film’ and ‘SciFiNow’ have the option to subscribe but
‘Empire’s’ website encourages the viewer to either create a membership, browse for free content
or register online.s