1. Emergent Carbon Issues: Technologies
and Future

2. Futuristic Carbon Issues: Impact in Businesses along the Four Dimensions
Four dimensions:
1. Economy
2. Technology
3. Processes
4. Sociology

3. Economic Dimension
● under increasing pressure to reduce their carbon emissions
● practices to mitigate climate change
● investments in renewable energy, energy-efficient technologies, and
sustainable supply chains
● shift towards a low-carbon economy
● new business opportunities in green industries

4. Technology Dimension
● play a critical role in addressing carbon-related issues
● adopt new technologies to reduce their carbon emissions
● energy-efficient equipment and green computing strategies

5. Process Dimension
● adopt sustainable business practices
● implementing circular economy models, reducing waste, and
optimizing supply chain management
● whole development of the organization

6. Sociology Dimension
● consumers and stakeholders will demand greater transparency and
accountability from businesses regarding their environmental impact
● engage with stakeholders, including employees, customers, and communities,
to promote sustainability and address environmental concerns
Businesses will need to adopt sustainable business practices, invest in renewable
energy and green technologies, engage with stakeholders, and address
environmental concerns to mitigate their carbon footprint and promote sustainability.

7. Changes in the business models expected in the new carbon economy
The transition to a low-carbon economy is driving changes in business models
across various industries. Companies are under increasing pressure to reduce
their carbon footprint and become more sustainable, and this is leading to a shift
towards new business models that prioritize carbon neutrality and resource
efficiency.

9. Changes expected in the new carbon economy:
Carbon Pricing
Companies will be required to pay for their
carbon emissions in the form of carbon
taxes
or carbon credits. This will incentivize
companies to reduce their carbon emissions
and adopt sustainable business practices.

10. Circular Economy
The circular economy is an economic
model that seeks to eliminate waste and
maximize the use of resources.
Companies will be expected to adopt
circular economy principles by designing
products for reuse, repair, and recycling,
and by minimizing waste throughout the
supply chain.

11. Energy Efficiency
Companies will be expected to reduce their energy consumption and adopt
renewable energy sources. This will require investment in energy-efficient
technologies, such as LED lighting, smart building systems, and renewable
energy generation.
Sustainable Supply Chain
Companies will be expected to adopt sustainable sourcing practices and work
with suppliers who prioritize environmental and social responsibility. This will
require transparency and collaboration throughout the supply chain to ensure
sustainability standards are met.

12. Carbon Offsetting
Companies will be expected to
offset their carbon emissions by
investing in projects that reduce
greenhouse gas emissions, such
as reforestation, renewable
energy, and carbon capture
technologies.

13. Corporate Social Responsibility
Companies will be expected to take a
more active role in addressing social
and environmental issues, such as
climate change, inequality, and human
rights abuses. This will require a shift
towards more sustainable and
responsible business practices, such as
ethical sourcing, fair labor practices,
and community engagement.

15. Increasing role of social media networks in Green IT :
Awareness and Education:
● Social media platforms such as Twitter,
Facebook, and LinkedIn are powerful tools
for raising awareness and educating people
about the importance of Green IT.
● Environmental organizations, industry
groups, and individuals can use social media
to share information, news, and updates
about Green IT initiatives, products, and
practices.

16. Collaboration and Networking :
● Social media networks enable people and organizations to connect
and collaborate on Green IT initiatives.
● Green IT communities and groups on social media platforms
provide a forum for discussion, knowledge sharing, and
collaboration on Green IT projects and initiatives.
Advocacy and Activism :
● Social media networks also play a critical role in promoting Green IT
advocacy and activism.
● Activists and organizations can use social media to launch
campaigns, raise funds, and mobilize support for Green IT initiatives
and causes.

17. Innovation and Entrepreneurship :
● Social media networks are also facilitating innovation and entrepreneurship
in the Green IT industry.
● Green IT startups and entrepreneurs can leverage social media to connect
with potential investors, partners, and customers, and to showcase their
products and services to a wider audience.
Monitoring and Reporting :
● Social media networks are also being used to monitor and report on Green
IT progress and outcomes.
● Social media platforms are valuable sources of real-time data and feedback
on Green IT initiatives, which can help organizations and policymakers track
progress, identify gaps, and make more informed decisions.

18. Carbon Benefits of Cloud Computing
Cloud computing refers to the delivery of computing
services, including servers, storage, databases, networking,
software, analytics, and intelligence, over the internet ("the
cloud"). The cloud can be thought of as a virtual data center
that can be accessed remotely from anywhere in the world.
A study suggests cloud computing can help companies
reduce their per-user carbon footprint from 30% (large
enterprises) up to 90% (for small businesses).
Based on a study from Microsoft, their cloud is 93% more
energy-efficient and 98% more carbon-efficient than an on-
premise data center.

20. Higher utilization rate
Traditionally, to avoid hypothetical downtime periods during usage spikes, companies use
many more servers than they actually need. As a result, the on-premise data centers have an
extremely low utilization rate, using on average as little as 15% of their capacity.
Since cloud providers host thousands of businesses with different usage patterns that
balance each other out, they can predict their usage more accurately. Therefore, they need
fewer servers (and less energy) to accomplish the same amount of work, which translates
into an average equipment utilization rate of 65%.

21. Higher equipment refresh speed
Many companies use their on-premise servers for long periods of time. There are two reasons for that.
First, as you already know, the lion’s share of their servers sits idle and, as a result, has a longer life cycle.
Second, it requires significant time and budget to replace or upgrade equipment.
This approach doesn’t work with public clouds. As a high utilization rate causes faster equipment wear,
cloud providers must replace their servers more frequently than on-premise data centers. And because
new technologies are usually more energy-efficient than their predecessors, a faster refresh time reduces
electric power consumption in the long run.

22. New methods to reduce energy consumption
Since cloud data centers generate a lot of heat, as much as 40% of the power they consume goes into
cooling their equipment. To tackle this problem, some cloud providers use sophisticated cooling equipment
with higher energy efficiency rates. Others go even further.
For example, the ACDC (the Arctic Circle Data Centre) decided to locate their server farms in the closest
Norwegian town to the Arctic Circle. The US-Norwegian green IT cloud computing provider hopes that the
local climate will allow them to keep their servers cool and thus decrease energy consumption by 60%.

23. Shift to renewable energy
All the major cloud service providers are gradually moving to “green” energy sources. For example, AWS is
said to exceed 50% renewable energy usage and is now building four new wind farms.
Combined with the company’s existing renewable energy projects, these are expected to produce enough
electricity to power 260,000 US homes for a year.
Microsoft is also powered with green energy by more than 50%. By 2050, the company is planning to remove
all the carbon they’ve emitted since 1975. On top of that, Google compensated for all the CO2 they’ve
produced as early as 2007.

24. Remote working
The last (but not the least) environmental benefit of moving to the cloud is that it enables employees to
collaborate remotely. People who work from home don’t have to use transport for daily commuting, which
translates into saving 3 million tonnes of CO2 emissions a year.
Additionally, by replacing air travel with video conferencing tools, you are also minimizing your carbon
footprint.

25. Thank You!