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Health freedomnetwork practitionerpitch_110513

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Health freedomnetwork practitionerpitch_110513

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This 5 minute presentation reveals why this content marketing formula is a proven lead gen + customer conversion tool for health practitioners. Healthy Practices Pick Health Freedom Network!

This 5 minute presentation reveals why this content marketing formula is a proven lead gen + customer conversion tool for health practitioners. Healthy Practices Pick Health Freedom Network!

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Health freedomnetwork practitionerpitch_110513

  1. 1. Lead Gen For Health Practitioners Content Marketing on Local and National Radio + Strategically Re-purposed Content Across A Multitude of Digital Channels + Automated Prospect Engagement = More leads, tracked results, better qualified leads, and lower customer acquisition costs for practitioners who are positioned as EXPERTS! Tuesday, November 5, 13
  2. 2. ? Why - Consumers have few reliable ways to find and vet holistic experts There is no “Healthgrades” for Holistic docs Holistic docs work lack the support and infrastructure of traditional docs Holistic Docs get virtually no referrals & have to generate leads constantly + Holistic Practitioners get more - and better qualified LEADS! + We provide you with mainstream VISIBILITY and CREDIBILITY + Patients access preventive healthcare at a time when it costs to be sick Practitioners spend less time selling, and more time treating and doing + what you love: research, writing, speaking, etc.! Tuesday, November 5, 13
  3. 3. Our Solution We leverage radio to give our experts and brand credibility, digital assets to funnel leads, and followup and track using email and sms marketing to ensure that: Leads are aggregated, qualified and maximized! Docs get more big ticket payers, locally and nationally! Engagement is continual with consumers to sell more products! Tuesday, November 5, 13
  4. 4. ! Local+ Marketing Model Text!to! HFN’s! Mobile!! Shortcode!!! Prospect!Generator:! ! ! 1#888#812# DrTV!24/7! Call!Center!! Weekly!Long#form!Radio&Show! 24/7&Audio&Stream,!Mobile!App,!Podcast! ! Web&Publishing&& Social&Media!(FB,!Twitter,!Pinterest)! Video&Distribution!(YouTube,!etc.)! Event&Marketing& Health! Freedom! Network.com! Caller/Visitor!merely! wants!“Free!Info”:! What!region/city!is! caller/visitor!in!(or! would!be!willing!to! visit?)! ! ! E#book! Video(s)! Monthly!e#Newsletter! ! N.E! Dr.!A! Caller Midwest! N.W.!! S.E! Dr.!B! /Visito r!Choo ses!Th ei r!Doc! ! Dr.!C! S.W.! Appointment!$et! Tuesday, November 5, 13 Caller/Visitor! proceeds!to! (doc’s!choice):!!! ! Entered!into! Automated!Sequences! Designed!to!sell!them! on!their!region/city’s! docs! Pay!Appt.! Deposit!
  5. 5. Case Study #1: Radio Restores Icon Goal: Put him on radio stations to build his brand and monetize commercials. Result: Entertainment Industry Accepted Him Like Never Before: Oprah and ABC Prime Time Movies Donny Osmond Broadway and Nat’l Touring Residency in Vegas Tuesday, November 5, 13
  6. 6. Case Study #2: Multi-channel Mastery Goal: Put him on radio stations & multitude of digital channels to build his brand and monetize products Result: 24/7 Prospect Engagement, Sales Conversions Books Hardline Products Continuity Memberships Kevin Trudeau Tuesday, November 5, 13 $60+ MM In Gross Revenue From 2009-2012
  7. 7. Case Study #3: Local + National Revealed Goal: Promote a HCG Protocol On National Channels Result: National Sales of 50 a month Unexpected Result: Local Sales of 50 a month Sales rose from 10 to about a 100 a month! Chicago-based Holistic Dr. Gross Revenue of $200,000 (not counting entire LTV)! Customer Acquisition Costs: 1.5-2.5% of Revenue! Tuesday, November 5, 13
  8. 8. What Docs Tell Us We’ve consulted with holistic docs who want: -to be positioned as experts without having to commit to doing time-intensive radio shows -work around-the-clock selling and treating patients -a steady flow of patients willing to pay to be healthy “Give Me Time” “Bring More Leads” Find the segment of consumers that are willing to spend money out of pocket for preventive or special health services! Free me to NOT have to do the sales for my practice! “Make Me Big!” Expert status without the nuts-and-bolts huckstering Our Answer: We are seizing this moment of chaos in healthcare, leveraging affordable and powerful media channels, capturing leads, & driving them to cash practices in need of greater reach and systemized marketing tools. Tuesday, November 5, 13
  9. 9. Product overview Holistic Referrals Made Simple. 1: Consumers are convinced through multichannel content marketing: National Radio Show, 24/7 stream & on-demand audio, publishing and video marketing, social media, app and sms marketing, email marketing. 2: Consumers are captured by texting our shortcode, calling our 24/7 call center @ 888-812DrTV, or directly at www.HealthFreedomNetwork and are connected to a doc by city or specialty (cancer, autism, Lyme, etc.) 3: Consumers are converted from prospect to customer through phone, text, and email followup campaigns. Appointments can be made directly with our affiliated practitioners. Find Your Doc! 4: Customers & prospects alike are contacted many times over to become customers of our practitioners or other products: Info-products, events, affiliate Hear offers, continuity programs, etc. Tuesday, November 5, 13 Listen See Vids
  10. 10. Why This Works! Marketing Content Training Capture Media for mass reach & We capture leads by credibility, multi-channel phone, text, & online. All distribution for sustained growth; roads lead to the same Content marketing to build expert strategic sales funnel. status and strong emotional Our techniques are not bonds that mere paid search & the norm in holistic SEO lacks, and lasting outreach & medicine: Consistent engagement that single-use prospect engagement and electronic media and interruption customer up-sells. advertising can’t match. Tuesday, November 5, 13 Connection Assesment Consumers connect with Practitioners. Practitioners connect with patients while lowering customer acquisition costs and getting more local, national, and international recognition. Technology Contact We consistently engage with prospects to encourage them to become your customers. Ordinarily this high level of concentrated engagement comes at a much higher cost!
  11. 11. How Does Local+ Marketing Work? Local Media Runs Locally Radio shows and targeted digital media promotes the national brand and drives traffic to our assets that are strategically designed to funnel patients to local practitioners. Practices get leads without having to be constantly selling. National National Presence Association with a National Platform raises prestige, helps other marketing efforts such as SEO, and drives traffic from outside market. Tuesday, November 5, 13
  12. 12. Preferred Practitioner Benefits THE HFN BIG 3: We Endorse We Sell Tuesday, November 5, 13 We Promote Other Significant Benefits: List Building Big Stage Local, Regional, National, International Tools Specialization
  13. 13. Contact Mike Noonan | Sales + 1 877 324 4227 RevolutionaryMediaGroup mike@HealthFreedomNetwork.com twitter.com/NaturalNews4U facebook.com/HealthFreedomNetwork W Tuesday, November 5, 13 Join.HealthFreedomNetwork

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