EB DIRECTORS 090124 MEETING, BÅSTAD, SWEDEN 
Claus Stig Pedersen 
Head of Corporate Sustainability 
Novozymes A/S 
Grow yo...
2 18/08/2014 NOVOZYMES PRESENTATION
NOVOZYMES PRESENTATION 
3 
18/08/2014 
WORLD LEADER IN BIO- INNOVATION Rough numbers: 
• 
2 bill USD in sales 
• 
6 t empl...
Our business: 
RETHINK MANAFACTURING AND QUALITY OF EVERYDAY CONSUMER PRODUCTS
5 18/08/2014 NOVOZYMES PRESENTATION 
Enable 9.000.000.000 people live decent lives within planetary boundaries In 2050
6 18/08/2014 NOVOZYMES PRESENTATION
7 18/08/2014 NOVOZYMES PRESENTATION 
Natural resources 
- 
Critical resource ! 
Alternative 
resource!
Educate ! Influence ! 
Time 
Increasing cost 
Restrictions ! 
Policy Regulation
Reputation ! Brand ! 
Learning ! Endorsement !
Lost 
Business ! 
Business 
Development ! 
Retail Power
New York City Employees‘ Retirement System 
Attract and retain 
investors ! 
Financial 
challenges ! 
Investors
People make 
the difference ! 
Sustainability make 
the difference ! 
Attract and retain the best ! 
Recruitment challenge...
Before Reputation 
Today 
Grow current biz 
Tomorrow 
Develop new biz 
HOW! SUSTAINABILITY IN NOVOZYMES
Drive the world toward sustainability 
• 
Become a voice on the world stage 
•Drive new business from sustainability 
•Bui...
SUSTAINABILITY BOARD (VP level) 
Sourc. 
HR 
Prod. 
S&M 
R&D 
Fin. 
PA&COM
From Stakeholder careabouts - to integrated business initiatives and brand value add 
R&D 
Purchasing 
Production 
Sales &...
17 18/08/2014 NOVOZYMES PRESENTATION 
SUSTAINABILITY BRANDING IN HHC 
- LABELLING EXAMPLES
“…phosphate-free product contains biodegradable surfactants and enzymes…” 
“…features the A.I.S.E. Sustainable Cleaning lo...
19 18/08/2014 NOVOZYMES PRESENTATION
Green claims in household care products are increasingly common, but remain vague and unsubstantiated in many cases 
Sourc...
Corporate Sustainability 
Consumers want to “be green” and seek solutions and reliable information / education 21 
Source:...
Corporate Sustainability 
Most retailers have comprehensive sustainability programs and increasingly require scientific do...
Life Cycle Assessments (LCAs) are the method to scientifically document sustainability improvements of the product value c...
Corporate Sustainability 
The HHC industry must address five key sustainability issues… 
24 
Use of non- renewable petro c...
Corporate Sustainability 
… and enzymes address these sustainability issues in detergents and deliver tangible benefits 
2...
 
Persil Small and Mighty (detergent) Unilever, UK 
Sustainability Benefits: 
Lower CO2 impact from manufacturing, distri...
 
Tide PODS (detergent) P&G, USA 
Sustainability Benefits: 
Phosphate-free concentrated detergent helps save energy, tran...
 
Purex Natural Elements (detergent) Henkel, USA 
Sustainability Benefits: 
Lower CO2 impact from manufacturing and use. ...
The global sustainability agenda is robust, strong, and will significantly influence all companies 
Growing transparency...
Thank you
Próximos SlideShares
Carregando em…5
×

From Sustainability Trends and Labelling - to Real Business Actions and Value Insights - Novozymes - Claus Pedersen/Denmark - Head of Corporate Sustainability

947 visualizações

Publicada em

From Sustainability Trends and Labelling - to Real Business Actions and Value Insights

Publicada em: Negócios
0 comentários
0 gostaram
Estatísticas
Notas
  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

Sem downloads
Visualizações
Visualizações totais
947
No SlideShare
0
A partir de incorporações
0
Número de incorporações
7
Ações
Compartilhamentos
0
Downloads
39
Comentários
0
Gostaram
0
Incorporações 0
Nenhuma incorporação

Nenhuma nota no slide

From Sustainability Trends and Labelling - to Real Business Actions and Value Insights - Novozymes - Claus Pedersen/Denmark - Head of Corporate Sustainability

  1. 1. EB DIRECTORS 090124 MEETING, BÅSTAD, SWEDEN Claus Stig Pedersen Head of Corporate Sustainability Novozymes A/S Grow your brand value with sustainability
  2. 2. 2 18/08/2014 NOVOZYMES PRESENTATION
  3. 3. NOVOZYMES PRESENTATION 3 18/08/2014 WORLD LEADER IN BIO- INNOVATION Rough numbers: • 2 bill USD in sales • 6 t employees • 14 % of sales re-invested in R&D • 24 % operating profit margin
  4. 4. Our business: RETHINK MANAFACTURING AND QUALITY OF EVERYDAY CONSUMER PRODUCTS
  5. 5. 5 18/08/2014 NOVOZYMES PRESENTATION Enable 9.000.000.000 people live decent lives within planetary boundaries In 2050
  6. 6. 6 18/08/2014 NOVOZYMES PRESENTATION
  7. 7. 7 18/08/2014 NOVOZYMES PRESENTATION Natural resources - Critical resource ! Alternative resource!
  8. 8. Educate ! Influence ! Time Increasing cost Restrictions ! Policy Regulation
  9. 9. Reputation ! Brand ! Learning ! Endorsement !
  10. 10. Lost Business ! Business Development ! Retail Power
  11. 11. New York City Employees‘ Retirement System Attract and retain investors ! Financial challenges ! Investors
  12. 12. People make the difference ! Sustainability make the difference ! Attract and retain the best ! Recruitment challenges !
  13. 13. Before Reputation Today Grow current biz Tomorrow Develop new biz HOW! SUSTAINABILITY IN NOVOZYMES
  14. 14. Drive the world toward sustainability • Become a voice on the world stage •Drive new business from sustainability •Build sustainability capabilities
  15. 15. SUSTAINABILITY BOARD (VP level) Sourc. HR Prod. S&M R&D Fin. PA&COM
  16. 16. From Stakeholder careabouts - to integrated business initiatives and brand value add R&D Purchasing Production Sales & Marketing People & Organisation Com. and public affairs Finance, IT & Legal LCA screenings: Sustainability profile of the product pipeline Supplier performance management program Ambitious targets for energy and water savings Sustainability as biz differentiator backed by LCAs Sustainability based target, bonus and stock option scheme Inform and influence public opinion and policies Integrated sustainability reporting and investor road shows ID future branding options Brand protect. Cost savings Brand prot. Customer branding Employer Br Focus Stakeh. branding Investor branding
  17. 17. 17 18/08/2014 NOVOZYMES PRESENTATION SUSTAINABILITY BRANDING IN HHC - LABELLING EXAMPLES
  18. 18. “…phosphate-free product contains biodegradable surfactants and enzymes…” “…features the A.I.S.E. Sustainable Cleaning logo…” “…free of phosphate, aluminum and alkaline…” “…phosphate-free product contains biodegradable surfactants and enzymes…” “…free from bleach…” “…Biodegradable product…” “…features the A.I.S.E. Clean Right logo…” “…A.I.S.E., Cleaner Planet Plan and Sustainable Cleaning…” “…pack made from post-consumer recycled material/ recycled material…” “…easy to rinse…” “… effective in cold water”… “…less energy/save energy…” “…contains biodegradable surfactants…” “…contains plant based ingredients…” “…environment friendly…” “…approved by EU Ecolabel…” “…dermatologically tested…” “…hypoallergenic…” THE HHC INDUSTRY IS SAYING A LOT… IS ANYBODY LISTENING? OR UNDERSTANDING? DO THE CLAIMS DRIVE BRAND VALUE? OR THE OPPOSITE? CAN THE CLAIMS BE TRUSTED …….?
  19. 19. 19 18/08/2014 NOVOZYMES PRESENTATION
  20. 20. Green claims in household care products are increasingly common, but remain vague and unsubstantiated in many cases Source: Terrachoice, The Sins of Greenwashing Home and Family Edition (2010)
  21. 21. Corporate Sustainability Consumers want to “be green” and seek solutions and reliable information / education 21 Source: American consumer research study 29% 71% Understand Sustainabilty Claims Need more education on sustainability claims 20% Rarely Everytime Regularly Sometimes Never 10% 44% 20% 7% How frequent US consumers consider sustainanility when shopping 71% wish companies do a better job of helping them understand the sustainability claims used
  22. 22. Corporate Sustainability Most retailers have comprehensive sustainability programs and increasingly require scientific documentation from suppliers 22 Source: GreenBiz Report, 2010
  23. 23. Life Cycle Assessments (LCAs) are the method to scientifically document sustainability improvements of the product value chain 23 8/18/2014 NOVOZYMES PRESENTATION Enzyme production Detergent formulation Chemical production Washing 2.7 kg laundry Heat production Fuel extraction Wastewater treatment 3rd party verified LCAs are required By ISO when sustainability is used for sales, marketing and branding.
  24. 24. Corporate Sustainability The HHC industry must address five key sustainability issues… 24 Use of non- renewable petro chemical surfactants Energy consumption in use of their detergents Safeguarding of water resources Carbon footprint across complete value chain Health issues related to problematic chemical ingredients Effective handling of these issues are likely to impact risk and cost profile positively, open business opportunities and add brand value Source: Internal analysis
  25. 25. Corporate Sustainability … and enzymes address these sustainability issues in detergents and deliver tangible benefits 25 • High wash performance at low temperatures • Reduce raw materials use • A renewable resource • Safe for consumers • Save time and effort in hand washing • Enables compaction • Reduce eutrophication, aquatic toxicity • Biodegradable Enzymes address all these critical issues and help build brand value Source: Internal analysis
  26. 26.  Persil Small and Mighty (detergent) Unilever, UK Sustainability Benefits: Lower CO2 impact from manufacturing, distribution and use. Less packaging and transportation. Commercial Benefits: Overtook the powder variant and as of 2013, was the biggest seller in Unilever UK & Ireland’s laundry portfolio SUCCESSFUL SUSTAINABILITY BRANDING... Source: http://www.retailtimes.co.uk/unilever-sustainable-living-plan-drives-sales-growth-and-cuts-costs-company-reports/
  27. 27.  Tide PODS (detergent) P&G, USA Sustainability Benefits: Phosphate-free concentrated detergent helps save energy, transport, packaging and thereby CO2 emissions, washes in cold water Commercial Benefits: In just 10 months this product captured more than 70% of liquid tablet detergent sales in the US http://www.portal.euromonitor.com/portal/default.aspx?RcjhxMZF61OI8%2b8YJVG37A%3d%3d Emily Potts, Euromonitor Analyst , May 2013 SUCCESSFUL SUSTAINABILITY BRANDING...
  28. 28.  Purex Natural Elements (detergent) Henkel, USA Sustainability Benefits: Lower CO2 impact from manufacturing and use. Cold water washing. Commercial Benefits: Sales has outgrown other products for three years in a row Source: http://www.nbcnews.com/id/40072953/ns/business-going_green/ SUCCESSFUL SUSTAINABILITY BRANDING...
  29. 29. The global sustainability agenda is robust, strong, and will significantly influence all companies Growing transparency, consumer and retailer demands provide both challenges and opportunities for branding in the HHC industry The risk of “greenwashing” and brand damage are real Sustainability branding succeed when … real action is taken to improve product performance product perfomance improvements are scientifically documented (LCA, ISO standard) Improvements are translated into stories and claims that consumers trust and find appealing Concluding remarks
  30. 30. Thank you

×