Presentation 2 visual marketing - sm summer camp 2014

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SIMPLE VISUAL
MARKETING
The Power of Images

“Visual marketing is the discipline studying the
relationship between an object, the context it is
placed in and its relevant image. Representing a
disciplinary link between economy, visual
perception laws and cognitive psychology”

Pictures
Videos
Infographics
Illustrations
Animated GIFs
Vines
Filtered Pictures
Animation
VISUAL CONTENT / 16 TYPES
Timelapses
Charts
Quotes
Quotes over Pictures
Screenshots
Comics
Data Visualisation
Memes

• Convenience
• Ease of engagement
• Memorability
• Ease of sharing
• Crosses many language barriers
IMAGES / 5 REASONS

Images are
“the snacks”
of the internet!

• Start with research
• Determine your marketing objectives
• Know your customers
• Develop a visual content plan
• Create the visuals
• Implement
• Track, measure, and adjust
VISUAL MARKETING PLAN / 7 STEPS

• Design
• Personalization
• Usefulness
• Personality
• Storytelling
• Shareworthiness
• Real-time amplification
VISUAL PLAN / 7 ELEMENTS OF VISUAL STORYTELLING

Slideshows, videos, collages,
Animated videos & presentations
Infographics
Beautiful typography
Presentation software
Annotation, shapes and sketches
Online video app
VISUAL MARKETING / TOOLS

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Presentation 2 visual marketing - sm summer camp 2014

1. SIMPLE VISUAL MARKETING The Power of Images

2. “Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology”

3. Pictures Videos Infographics Illustrations Animated GIFs Vines Filtered Pictures Animation VISUAL CONTENT / 16 TYPES Timelapses Charts Quotes Quotes over Pictures Screenshots Comics Data Visualisation Memes

4. WHY IMAGES?

5. • Convenience • Ease of engagement • Memorability • Ease of sharing • Crosses many language barriers IMAGES / 5 REASONS

6. Images are “the snacks” of the internet!

7. LET’S TALK NUMBERS

10.

11.

12. SIMPLE VISUAL PLAN

13. • Start with research • Determine your marketing objectives • Know your customers • Develop a visual content plan • Create the visuals • Implement • Track, measure, and adjust VISUAL MARKETING PLAN / 7 STEPS

14. • Design • Personalization • Usefulness • Personality • Storytelling • Shareworthiness • Real-time amplification VISUAL PLAN / 7 ELEMENTS OF VISUAL STORYTELLING

15. VISUAL BRANDS

16. VISUAL BRANDS / COCA-COLA

17. VISUAL BRANDS / OREO

18. VISUAL BRANDS / LEGO

19. VISUAL BRANDS / MCDONALD’S

20. VISUAL TOOLS

21. Slideshows, videos, collages, Animated videos & presentations Infographics Beautiful typography Presentation software Annotation, shapes and sketches Online video app VISUAL MARKETING / TOOLS

22. LEARN FROM THE PEOPLE

23. HOME MADE / FATHER AND DAUGHTER

24. HOME MADE / FATHER AND DAUGHTER

25. HOME MADE / TIME TRAVEL

26. HOME MADE / TIME TRAVEL

27. HOME MADE / TIME TRAVEL

28. HOME MADE / TIME LAPSE

29. HOME MADE / TIME LAPSE

30. HOME MADE / TIME LAPSE

31. HOME MADE / TIME LAPSE

32. HOME MADE / TIME LAPSE

33. Be Shareworthy In Everything You Do!

Presentation 2 visual marketing - sm summer camp 2014

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