Everything about public relation. Specially for MBA Students.

1. PUBLIC
RELATIONS

2. WHAT IS PUBLIC RELATION ?
 “Public relation includes all efforts by an organisation
which lead to a favourable opinion about the organisation
in the mind of the public.”
-George F. Meredith
 Public relation = relations with the public
 A system of communication to create goodwill.

3. FEATURES
PLANNED EFFORT
SUSTAINED EFFORTS
CREATION AND
MAINTENANCE OF
UNDERSTANDING
PARTIES
SPECIALIST JOB

4. PUBLIC RELATION INVOLVES:-
 Evaluation of public attitudes and
opinions.
 Formulation and implementation of an
organization’s procedures and policy
regarding communication with its
publics.
 Coordination of communications
programs.
 Developing rapport and good-will
through a two way communication
process.
 Fostering a positive relationship
between an organization and its public
constituents.

5. OBJECTIVE
Convey policies and programmes of org. to public.
Collect info. About public opinion about the org., top
management etc.
Overcome people’s prejudices, suspicions and dislikes.
Mould people’s attitudes in favour of the org.
Establish and maintain goodwill and understanding
Build an image as a forward looking org.

7. Functions of public relations
Publicity
Press Relations
Industry Relations
Lobbying
Public affairs
Development

9. I. EXTERNAL MEDIA
 Newspaper
 Radio
 Television
 Magazines

10. II. INTERNAL MEDIA
 House Journal
 Bulletin Board
 Annual Report
 Printed Literature

11. III. MEDIA RELATON
 Press Conference
 Press Release
 Press Tour
 Exhibition

12. IV. COMMUNITY RELATIONS
 A community is a group of
people , who live in same place,
share the same government and
have a common cultural and
historical heritage. The people
who live in a community and the
institutions that serve them are
mutually depend. The people
cannot enjoy a good life without
the institutions. This is called
Community Relations.

13. V. GOVERNMENT RELATIONS
 The function of PR in
government is essentially
non-political. The
government department has
two main tasks-
 To give regular information
on policy plan and activities
and achievements of
department.
 To inform and educate the
public on legislation,
regulations and all matters
that effect the daily life of
citizens.

14. VI. USING PHOTOGRAPH FOR
PR COMMUNICATION
 Photographs and
illustrations are important
aid to public relations. The
first point to appreciate is
that photographs always
lend authenticity. It has
definitely edge over
printed matter. It has news
worthiness even for
illiterates.

15. VII. USING ADVERTISING
FOR PR COMMUNICATION
 Advertising is also very effective
medium for communicating. In
public relations purposes.
Traditionally, organizations have
used advertising to sell products
but lately, firms use
advertisements for purposes other
than production promotion. Public
relations advertising focused on
the general image of the company
wished to convey and the public
issues it wished to confront.

16. VIII. DIRECT
COMMUNICATION METHODS
 SIGNS
 POST CARD
 LETTERS
 WORD OF MOUTH
 TELEPHONE AS A PR DEVICE
 SPEECHES AND SPEAKERS BUREAUS
 ELECTRIC SPECTACULAR DISPLAY

17. XI. OTHER PUBLICITY
 LEAFLETS
 STICKERS
 LEVEL
 DIRECT MAIL

18. THANK U……………