Discover how the CAN-Spam act affects your marketing activities and what you must be aware of to be compliant.

1. CAN-Spam Act
What you need to know

2. The CAN-Spam Act in a nutshell
The CAN-Spam Act applies to any commercial electronic
mail message and states:
• Do not use misleading subject lines or from lines - be
direct, honest and open.
• Don’t use false header information- identify yourself
clearly.
• Do not send to harvested email addresses or through an
open relay.
• State your legitimate physical address.
• Include a clear ‘opt-out’ system.
• Process any ‘opt-outs’ you receive promptly (within
10 days.

3. Best Practice
• The USA’s 2003 CAN-Spam Act is considered the
industry benchmark for e-mail marketing best
practice.
• CANSPAM applies to all commercial messages-
whether to an individual or a business.

4. More about the UK Law
• Many of the UK’s E-mail Marketing Regulations come
from the 2002 E-Commerce Regulations and the
2003 Privacy and Electronic Communications
Regulations (Both EU Directives).
• Businesses cannot send e-mail marketing
communications to unsolicited individuals unless
they have opted in or are a pre-existing customer.
• You can e-mail other businesses as long as you
include an ‘opt-out’ clause.

5. UK Law Continued…
Marketing by email to individuals and companies must
clearly identify:
• That it is a commercial communication.
• The person who is sending it and, where appropriate,
that the communication is a promotional offer.
• Failure to comply with the regulations could result in
a fine of up to £5,000.

6. Evolve with Rev Marketing
If you would like to find out more about making
your marketing activities work as hard as
possible for you,
visit www.RevMarketing.co.uk today to start
your journey to a more evolved marketing
approach.