Who knew that a picture would be so important to capturing leads on your website? I imagine that the makers of Google Images, Bing Images, Pinterest and Instagram had an idea! Take a look at this presentation to see how you can utilize images in order to provide your business with the leads you so desperately crave. In this slideshow, we will provide you with the answers to the questions "Why?", "How?" and "How does this generate leads?" including examples and best practices.

1. Using Pictures to Generate Leads
Brilliant Agent, Inc.

2. A Picture is not only worth a thousand
words, but thousands of dollars…
SEO
SEARCH ENGINES – How to make it easy for search
engines to rank your pictures above your competitors.
Image
Sharing
PINTEREST – How to utilize Pinterest to its highest leadgenerating potential.
Social
Sharing
INSTAGRAM – How to use Instagram so that it works
hardest for you and your company.

3. Google, Bing and Other Search Engines
•
WHY?
•
Search engines are the first places that people
look for images

4. Google, Bing and Other Search Engines
•
HOW?
•
Make sure you have a high quality image
•
Include a keyword-rich file name, image description and title
•
Make sure that the image is posted on a public page on your website

5. Google, Bing and Other Search Engines
•
HOW IT GENERATES LEADS:
•
It allows your customers to easily find you
•
They will click on your image which will then lead them to your website
•
From here, they can easily contact you
(Hint: Perfect opportunity to utilize custom forms)

6. Pinterest
•
WHY?
•
Over 25 million users worldwide
•
Users are potential clients
•
Easily viral (via “Re-Pinning”) to followers

7. Pinterest
•
HOW?
•
Make sure your picture is eye-catching
•
Appeal to your followers
•
Add a link back to the page on your website
that the image is on
•
Utilize the “Pin It Button”
•
Include a relevant and fun description

8. Pinterest
•
HOW IT GENERATES LEADS:
•
Powerful linking abilities – allows you to link
back to your website
•
Link juice = Great for SEO
•
Leads the potential client back to your website
which gives them the ability to contact you

9. Instagram
•
WHY?
•
Allows the user to upload images and perform
minor edits using “filters”
•
Currently boasts over 100 million active users
per month

10. Instagram
•
HOW?
•
Post pictures of the office, homes around town
and anything else that has to do with your
company
•
Add #Hashtags like there is no tomorrow
Some example images from
one of our client’s Instagram
accounts: @SeeSarasotaLive

11. Instagram
•
HOW IT GENERATES LEADS:
•
Builds loyalty
•
Allows you to gain trust among
potential clientele

12. For More Information…
Give Us A Call: (888) 222-8405
Send Us An Email: CustomerService@BrilliantAgent.com
Visit Our Website: www.BrilliantAgent.com
A Sister Company of Responsive Webmasters
(www.ResponsiveWebmasters.com)