3. EXECUTIVE SUMMARY
Projections & Trends
THE SOCHI 2014 WINTER OLYMPICS ARE JUST ROUND THE
CORNER. IN PREPARATION FOR THE GLOBAL EVENT, WE
HAVE PUT TOGETHER THIS SUMMARY ABOUT WHAT WE
SHOULD EXPECT FROM SOCHI, WHO WILL BE WATCHING IT,
GENERAL INTEREST IN THE WINTER GAMES, THE OLYMPIC
SPONSORS, AND STORIES OF INTEREST.
During the London 2012 Olympics, the first
truly digital Olympics, we saw that:
WE HOPE YOU ENJOY
READING IT.
• Smartphone penetration really took off
globally.
Sincerely,
• Social networks enhanced our experience of
the Games, either by following athletes or
sharing our favourite moments.
• Interest in the Games increased amongst 1634 year olds and there was a drop in global
interest for those aged 55+. It may be that the
digital content and social media were keeping
the younger audiences more engaged with the
Games.
VIRGINIA ALVAREZ
EMEA INSIGHT
DIRECTOR
As a result, we expect to see a continuation in
these mobile and social trends as far as the
Sochi 2014 Olympics are concerned – but we
will just have to wait and see.
home
EXECUTIVE
SUMMARY
&
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
VERA SIMPLICIO
EMEA INSIGHTS
MANAGER
Insights
GENERAL INTEREST
SOCHI 2014
SPONSORS
CHELSEA HORNCASTLE
EMEA INSIGHTS
EXECUTIVE
Across 81 markets
STORIES OF
INTEREST
4. 7th - 23rd
2
February
836m =
nd time that Russia hosts the Olympic Games, the first
being the 1980 Summer Games in Moscow
highest point
above sea
level
People voted
nationwide for the
1. 4 Mascots
million
Sochi 2014 will be the most
compact Winter Games in the
history of the Olympic
Movement.
10
These are divided into
two clusters coastal
and mountain.
The torch travelled
17,400km
by rail on a specially
provided train.
98
medals
Athletic venues built
The Olympic Park is the
central focus of the costal
cluster, which connects the
competition venues, parking
and other infrastructure
elements.
The clusters will be within
48km of each other. For the
first time, all ice arenas will
be within walking distance
of one another.
will be awarded in Sochi.
(There were 86 in Vancouver).
13
are sport-related
Facilities
have
been
The rest
built
are
infrastructure &
accommodation
The torch was sent into space and underwater in the world's Largest Freshwater Lake Baikal.
$7 million was the cost for 16,000 torches 14,000 Torchbearers
65,000 km 83 Regions 12,900 Towns and cities 123 days
700,00
Additional medals
1st 2nd 3rd
364
will be awarded in women’s ski jumping,
team figure skating, freestyle half-pipe
and slope-style, biathlon mixed relay
race and snowboarding parallel slalom.
$20 million
Sochi 2014
bullion
coins
worth of special
commemorative
Olympic 100-ruble
notes ($3.13)
have been issued and circulated
Source: OMD Insights across 81 Markets
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
5. Who will be
watching the games?
52%
48%
89%
75%
56%
77%
94%
KEY MOTIVATIONS FOR FOLLOWING THE GAMES
Support my national team
Experience an international event
43%
49%
Keep up to date with a major event
44%
For the love of winter sports
3% Will watch, but not by choice
4% Other
PLAN TO ATTEND AN EVENT IN RUSSIA
29%
16-24 years old
17%
24-34 years old
18%
5%
11%
18%
35-44 years old
45-54 years old
18%
55+ years old
ARE INTERESTED IN THE FOLLOWING
WINTER SPORTS…
Responses based on 7+ from a 1-10 scale.
Figure skating
9%
39%
60%
60%
74%
30%
40%
Watch alone
25% will use mobiles
57%
Biathlon
Cross-country skiing
Alpine Skiing
52%
plan to use their laptops
when watching TV:
32% will interact
with online
Olympic content
plan to use their mobiles
when watching TV:
37% will use mobiles
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany,
Australia, USA, Canada and 401 in Russia)
home
EXECUTIVE
SUMMARY
SOCHI 2014
41% will
read news
23%
56%
52%
28%
TV is still the main channel when it comes to
following the winter Olympics in the media –
although TV and internet browsing seem to be
taking place at the same time with 30% of
respondents, mainly 16-54 year olds, planning
on using their laptops when watching TV.
54%
Men’s Ice Hockey
15%
Will watch a screening at
a bar/pub/restaurant
75%
37% will use laptops
Ski Jumping
will use sport
websites
37%
Women are generally more
interested in following the
winter Olympics to ‘keep up to
date' with a major event’ and to
‘experience an international
event’. People are also
claiming to be more mobile
when following Sochi 2014,
with an increase of mobile
devices being used – mainly
amongst 16-44 year olds.
Where people plan to use
their mobile devices (laptops,
tablets, and mobiles) to follow
Sochi 2014
61%
69%
will use news
websites
Watch with family
62%
at home
58%
MALE
FEMALE
Support a specific athlete
13%
61%
59%
Support another national team
8%
HOW THEY WILL FOLLOW SOCHI 2014…
INTEREST IN THE SOCHI 2014 WINTER GAMES`
44% will chat
with their friends
WHO THEY WILL BE WATCHING THE OLYMPICS WITH…
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
6. What’s happening?
Jamaica’s Bobsled team
Crowd funding, dodge, Reddit and virtual
currency have all helped to raise enough funds
($93,000)for the two man bobsled team to
compete in Sochi 2014.
There will 2500+ athletes competing
in Sochi - and they are on Social Networks
CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter
150+ athletes
100+ athletes
50+ athletes
15+ athletes
5+ athletes
1+ athletes
No athletes
Germany’s Olympic Uniform Seen
as ‘Pro-Gay’
The colourful uniforms have provoked a
reaction in Germany because many people
see it as a silent form of protest against
Russia’s anti-gay laws.
Lolo Jones in the winter Games
Jones is a summer Olympic hurdler who has
been chosen for the U.S. bobsled team. Jones
has a huge Twitter following and is expected to
bring some star power to the Olympic games.
NEXT
SECTION
Diaspora Olympians come into the
cold for Ireland at Sochi
All five athletes competing for Ireland are from
Canada and the USA and they keep up Ireland’s
record of being represented at all but one
Olympics since 1992.
Hubertus von Hohenlohe
He has been dubbed the ‘most interesting
Olympian’. He is the second oldest person ever
to compete in the Winter Games. He was born in
Mexico City, is German and is a prince
competing for Mexico in Sochi 2014.
Australia names the biggest ever
Winter Olympic Games Team.
Gold medallists Lydia Lassila, Torah Bright and
Dale Begg-Smith head Australia's largest ever
squad of 56 in Sochi 2014.
Source: OMD Insights across 81 Markets
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
7. There will 2500+ athletes competing
in Sochi - and they are on Social Networks
CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter
150+ athletes
100+ athletes
50+ athletes
15+ athletes
5+ athletes
1+ athletes
No athletes
CANADA
BACK
NEXT
47,699
51,458
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
8. There will 2500+ athletes competing
in Sochi - and they are on Social Networks
CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter
150+ athletes
100+ athletes
50+ athletes
15+ athletes
5+ athletes
1+ athletes
No athletes
USA
BACK
NEXT
7,558
659
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
9. There will 2500+ athletes competing
in Sochi - and they are on Social Networks
CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter
150+ athletes
100+ athletes
50+ athletes
15+ athletes
5+ athletes
1+ athletes
No athletes
SWEDEN
BACK
NEXT
309,340
130,916
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
10. There will 2500+ athletes competing
in Sochi - and they are on Social Networks
CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter
150+ athletes
100+ athletes
50+ athletes
15+ athletes
5+ athletes
1+ athletes
No athletes
AUSTRALIA
BACK
NEXT
122,303
38,658
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
11. There will 2500+ athletes competing
in Sochi - and they are on Social Networks
CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter
150+ athletes
100+ athletes
50+ athletes
15+ athletes
5+ athletes
1+ athletes
No athletes
UK
BACK
NEXT
2,572
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
12. There will 2500+ athletes competing
in Sochi - and they are on Social Networks
CLICK ON INFO SIGNS for more information about winter sports athletes on Twitter
150+ athletes
100+ athletes
50+ athletes
15+ athletes
5+ athletes
1+ athletes
No athletes
RUSSIA
BACK
NEXT
129,000
80,880
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
13. Sochi 2014 Sponsors
CLICK ON INFO SIGNS for more brand stories
Spontaneous recall – 4%
Prompted recall – 39%
Change in perception – 47%
Fit with Olympics – 75%
Spontaneous recall – 1%
Prompted recall – 7%
Spontaneous recall – 0%
Prompted recall – 2%
Spontaneous recall – 7%
Prompted recall – 41%
Change in perception – 39%
Fit with Olympics – 53%
Spontaneous recall – 1%
Prompted recall – 9%
NEXT
SECTION
Spontaneous recall – 19%
Prompted recall – 54%
Change in perception – 41%
Fit with Olympics – 62%
Spontaneous recall – 0%
Prompted recall – 2%
Spontaneous recall – 2%
Prompted recall – 16%
Change in perception – 49%
Fit with Olympics – 70%
Spontaneous recall – 2%
Prompted recall – 15%
Change in perception – 51%
Fit with Olympics – 63%
Spontaneous recall – 4%
Prompted recall – 27%
Change in perception – 52%
Fit with Olympics – 67%
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
14. Sochi 2014 Sponsors
Coca Cola
CLICK ON INFO SIGNS for more brand stories
In October, Coca Cola launched the
Sochi 2014 Olympic Torch Relay,
which will conclude in February. This
year marks a new journey for the
Olympic torch; not only did it go to
the moon as it did in 1996 aboard the
U.S space shuttle Atlantis, but in 2014
the Olympic torch went on its first
spacewalk. The torch also travelled
1km being pulled by 'reindeer', went
to the north pole, and dived into the
deepest freshwater lake.
Coca-Cola is accompanying the Olympic
flame on all sections of the Sochi 2014
route, a route that 90% of Russians will
be just one hour away from throughout
the journey. Brand ambassadors are
greet spectators from a specially
illuminated Coca-Cola "Vlivaisya" truck
and hand out special cheering sticks,
limited-edition Coca-Cola bottles, flags
and more.
BACK
KEY MOTIVATIONS FOR FOLLOWING THE GAMES
Advertising on TV
63%
Internet advertising
35%
Poster advertising
31%
34%
Advertising around the pitch
(e.g. perimeter advertising)
26%
Image gallery: https://cms.cocacolacompany.com/olympic-torch-relay-inspace
Spontaneous recall – 19%
Prompted recall – 54%
Change in perception – 41%
Fit with Olympics – 62%
Competition to win prizes related
to the 2014 Winter Olympics
26%
14%
NEXT
Merchandising (branded products seen
instore or goodies distributed on the street)
I don't recall any sponsorship activity
for that brand
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
15. Sochi 2014 Sponsors
Samsung
CLICK ON INFO SIGNS for more brand stories
In October 2013, Samsung announced
the Galaxy Note 3 as the official
phone for the Winter Olympics in
Sochi. With the Games drawing near,
the company has also unveiled a
dedicated Olympics edition of the
phone.
Samsung has also unveiled its
official application for the Sochi
Winter Olympics, which begins next
month. The app lets users browse
Olympic content by sport, country,
and athletes, with easy links to
schedules. It also offers information
on the event venues in Russia,
checks out videos and photo
galleries — and even sees which
events are wheelchair accessible.
BACK
KEY MOTIVATIONS FOR FOLLOWING THE GAMES
Advertising on TV
Internet advertising
Poster advertising
34%
20%
Advertising around the pitch
(e.g. perimeter advertising)
29%
24%
15%
NEXT
50%
Competition to win prizes related
to the 2014 Winter Olympics
Merchandising (branded products seen
instore or goodies distributed on the street)
24%
I don't recall any sponsorship
activity for that brand
Spontaneous recall – 4%
Prompted recall – 27%
Change in perception – 52%
Fit with Olympics – 67%
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
16. Sochi 2014 Sponsors
McDonald’s
CLICK ON INFO SIGNS for more brand stories
McDonald's, Cheers to Sochi, which
will mark its 10th consecutive year as
the Olympics' official restaurant at the
Winter Olympics, has launched a
social campaign, labelled
#CheersToSochi, encouraging fans
worldwide to send personalized
greetings to their favourite athletes
and teams.
BACK
Where: Fans can visit
www.cheerstosochi.com or tweet using
the hashtag #CheersToSochi to send
messages of good luck and inspiration
directly to their favourite athletes and
teams.
Spontaneous recall – 7%
Prompted recall – 41%
Change in perception – 39%
Fit with Olympics – 53%
KEY MOTIVATIONS FOR FOLLOWING THE GAMES
Advertising on TV
22%
19%
Internet advertising
Poster advertising
Advertising around the pitch
(e.g. perimeter advertising)
16%
15%
NEXT
57%
Competition to win prizes related
to the 2014 Winter Olympics
Merchandising (branded products seen
instore or goodies distributed on the street)
14%
17%
I don't recall any sponsorship activity
for that brand
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
17. Sochi 2014 Sponsors
P&G
CLICK ON INFO SIGNS for more brand stories
P&G’s ‘Thank You Mom’ Campaign continues for
the Sochi Winter Games with ‘Pick them back up’,
focusing on moms picking their kids up from all
their falls along their journey to the Olympics. The
latest video aired nationwide during the Golden
Globe Awards is on P&G's YouTube channel,
where it has been viewed over 12 million times. It
will also be aired in a short form as TV
commercials when the Olympics are broadcast in
20 countries around the world starting on Feb. 7.
BACK
P&G are also supplementing the
‘Thank You Mom’ campaign with
short videos, ‘raising an Olympian’,
about the Olympians’ lives and the
impact their mums and families
have had on getting them to where
they are now. P&G’s raising an
Olympian campaign features
Olympic athletes and their
extraordinary moms. Popular
videos are of Lindsey Vonn
(1,800,000 views) Evan Lysacek
(1,300,000) and Mikaela Shiffrin
(1,100,000)
KEY MOTIVATIONS FOR FOLLOWING THE GAMES
Advertising on TV
NEXT
54%
Internet advertising
22%
Poster advertising 20%
20%
15%
Advertising around the pitch
(e.g. perimeter advertising)
Competition to win prizes related
to the 2014 Winter Olympics
18%
Merchandising (branded products seen
instore or goodies distributed on the street)
21% I don't recall any sponsorship
activity for that brand
Spontaneous recall – 2%
Prompted recall – 15%
Change in perception – 51%
Fit with Olympics – 63%
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
18. Sochi 2014 Sponsors
Visa
CLICK ON INFO SIGNS for more brand stories
For Sochi 2014, Visa is using the
tagline #everywhere. Twitter has
been Visa’s top social media
agent for their Olympic campaign.
Within the last month leading up
to the start of the games followers
have increased by 8,000.
Spontaneous recall – 4%
Prompted recall – 39%
Change in perception – 47%
Fit with Olympics – 75%
BACK
In addition, Visa and the Olympic
committee have teamed up to create
unusual ticket printing machines in the
Vistavochnaya metro station in
Moscow. People could exchange 30
squats for a ticket to the Olympics.
This campaign was supported by Visa
and the Olympic committee.
KEY MOTIVATIONS FOR FOLLOWING THE GAMES
Advertising on TV
Internet advertising
35%
Poster advertising 17%
21%
14%
Watch a video:
http://youtu.be/
ojo9M1cPSPI
NEXT
49%
Advertising around the pitch
(e.g. perimeter advertising)
Competition to win prizes related
to the 2014 Winter Olympics
21%
22%
Merchandising (branded products seen
instore or goodies distributed on the street)
I don't recall any sponsorship
activity for that brand
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
19. Sochi 2014 Sponsors
Panasonic
CLICK ON INFO SIGNS for more brand stories
Panasonic will provide the Sochi 2014 Olympic Winter Games
with audio and visual equipment, as well as high-quality home
appliances.
In addition, Panasonic has short YouTube videos on their
YouTube channel – including ‘feel the passion’ where athletes
wear the Panasonic Wearable Sports Camera HX-A100 as
they participate in their sports.
BACK
KEY MOTIVATIONS FOR FOLLOWING THE GAMES
Advertising on TV
NEXT
47%
Internet advertising
35%
Poster advertising
23%
34%
24%
Advertising around the pitch
(e.g. perimeter advertising)
Competition to win prizes related
to the 2014 Winter Olympics
Spontaneous recall – 2%
Prompted recall – 16%
Change in perception – 49%
Fit with Olympics – 70%
Merchandising (branded products seen
instore or goodies distributed on the street)
19%
22%
I don't recall any sponsorship
activity for that brand
Source: OMD Snapshots Fieldwork: January 23 – 31, 2014
(N = 1234 across 5 countries, approximately 200 for Germany, Australia, USA, Canada and 401 in Russia)
For ‘Change in perception’ and ‘Fit’ responses are based on 7+ from a 1-10 scale. Change in perception – Please rate how your perception has changed as a result of their sponsorship of the 2014 Sochi Winter Olympics?
home
EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
20. Other Sochi 2014 activations
Non official sponsors
“Brainstorm”, a famous Latvian music group,
was called upon by the Olympic organizers to
perform during the Olympic games in Sochi
because of their increasing popularity.
Brainstorm has released albums in Latvian and
Russian and will be releasing an English version
as well.
Subway is currently running a campaign with
deals for the month of January, featuring
Olympic athletes and imagery. One spot has
Michael Phelps, another has Apollo Ohno.
Nike, a non official Olympic sponsor, is
making a push to connect itself with the
Sochi Winter Games through its ‘Play
Russian’ advert encouraging young
athletes to see winter as their
playground. The advert features
Russian Olympic athletes, Alexander
Ovechkin (Hockey) and Adelina
Sotnikov (Figure skater).
The BBC is preparing to stream more than 650
hours of coverage from this year's Winter
Olympics for free - the first major test for the
British media company's new digital products
catered to live events.
NBC Olympics and the networks for
NBCUniversal have begun to increase Sochi
Olympic programming to coincide with the 100day countdown to the Winter Games on October
29th, 2013. Leading up to the Games, an
Olympics promotion will be featured in 14
different out-of-home networks across 18
different outlets, increasing viewer reach by 50%
in comparison with the out-of-market delivery for
the 2012 London Summer Games.
MORE
STORIES
Under Armour, non official Olympic sponsor,
has also attempted to use the Winter Olympics
to gain brand awareness. Under Armour kicked
off an ‘I will’ campaign inspired by and
featuring American skier, Lindsey Vonn.
Source: OMD Insights across 81 Markets
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EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
21. Do you have these Apps? –
Olympic Apps
Sochi 2014.
Olympics
Resort
Stimulator, users need to help Olympics
organizations to create and run the village. Russian
app with 1,046,047 installations. Crafted by Winter
Games Sochi 2014.
WOW (Wireless
Olympics
Work)
Information service provider, real time connected to the
Olympic games for consumers looking for the ultimate
Olympic Games experience, and for the Olympic Family to
support Games-time operations. 4.2 rating, 10,000-50,000
installations. Android. Samsung.
Olympic Torch
Relay Through
Time
MORE
STORIES
A relay game where users need to find a number of
objects, there is a bonus system rewarding users with
prizes every month. 23,735 app installations on VK in
Russia. Crafted by Winter Games Sochi 2014.
Olympic Team
Sponsorship –
Information about the sponsorship of the
Olympics. Available on VK in Russia with 23,355
installations. Visa.
Your ticket to
Sochi
Game with bonus system, users can win tickets to
the Olympics. Available on VK in Russia, the app’s
actions are now complete. Managed to reach 14,801
installations. Samsung.
Source: OMD Insights across 81 Markets
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EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
22. What’s happening?
Support your team at Sochi
Russia leads support at 915 followed by
Latvia at 322, Lithuania at 257, Canada at
255 and South Korea at 218.
Worth sharing, liking and
commenting on – stories of interest
Countries reporting, sharing, liking and/or
commenting about Sochi 2014 Olympics
What’s wrong with this toilet?
A photo of two toilets in one bathroom stall
at the Olympic Biathlon Centre in Sochi
has raised some discussion around the
web.
So what will athletes be wearing in
Sochi’s must-see moments ?
Norway team will be sporting crazy, funky
uniforms, as seen on the left. The US has
had their uniforms designed by Ralph Lauren
and Latvia’s, for the first time ever, will not
represent the official flag colours.
Olympians cuddle with puppies
Team USA Olympians tapped into their
soft sides by cozying up to a pair of Husky
puppies named Sochi.
Cycling to the Winter Olympics
On January 4th, three cyclists from Zagreb
started their bicycle journey from Zagreb
to Sochi , 2988 kilometres long, to arrive
for the start of the 2014 Winter Olympics.
Hockey team announcements.
Countries have been announcing their
Olympic hockey teams, giving countries
like Canada, Latvia, US, Russia, Slovakia,
Hungary and many more reasons to share
and discuss online.
Source: OMD Insights across 81 Markets
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EXECUTIVE
SUMMARY
SOCHI 2014
WHO WILL BE
WATCHING THE GAMES
GENERAL INTEREST
SOCHI 2014
SPONSORS
STORIES OF
INTEREST
