1. Packaging to increase
research usability

2. Packaging research in different ways:
• Makes research work harder on your behalf
• Increases ‘opportunities to see’ – especially
new audiences and those who don’t have
time to read a 30-page report
• Creates new opportunities to interact with
different audiences
• And more...

3. Five steps to improve packaging
• What, and who, are you packaging for?
• Branding and messaging
• Leveraging the research - and the researcher
• Timing
• Leveraging other tools, channels and people.

4. ODI publications at a glance

5. DFID 1.4.40 approach
“We have found the “1.4.40 approach” to be
effective and useful...involves producing a
package or portfolio of products:
- a one page of key messages
- a four page executive summary
- a report of no more than 40 pages
presenting your findings.”

6. 2011: Timing + other people

7. 2014: ‘Could someone please clone
Sarah Phillips?’

8. Policy influence: ECDPM and
Economic Partnership Agreements

9. Policy influence: ECDPM
#AfricaEU2014

10. Policy influence: ECDPM
#AfricaEU2014

11. What’s the potential?
Is there a researcher or ED at your table?
Ask them to select a piece of research.
What can they tell you about:
- Why is it important or unusual?
- What do they want people to do once they have
read it?
Aim for:
- A single page of four key messages?
- Ideas to package that research to engage key
audiences?