1. La Sridhar
Founder/President, ResearchSense
551 Roosevelt Road, #230
Glen Ellyn, IL 60137
Phone: 630-290-9363
Email: la@researchsenseinc.com
www.researchsenseinc.com
How do I find new donors?
Are my patrons/volunteers satisfied with my services/offerings?
How loyal are my current patrons/donors?
How do I build & carry out robust strategic & marketing plans in the current economy?
Is my non-profit positioned for long-term success and viability?
If any of the above pressing questions keep you up at night, you have come to the right
place! ResearchSense is the smart approach to answering these questions, in a strategic, accurate,
and timely manner, without breaking the bank.
Who We Are:
ResearchSense, a strategy and marketing research company, is focused on helping non-profits build
and champion sustainable, mission-based and donor-centric strategies, development and marketing
goals. We help build and perfect every ASK through strategic research, donor insights, marketplace
analysis, and breakthrough branding/communication plans.
We serve multiple small and medium sized non-profits in the health care, education, arts, and the
community/human service sectors. Testimonials are provided at www.researchsenseinc.com.
Business Philosophy:
La Sridhar, a seasoned market research & strategy professional, started ResearchSense in 2008, with
the altruistic motivation to provide non-profits the same superior business advantage that Fortune
500 companies enjoy, without breaking the bank. She continues to deliver on this promise by helping
multiple clients on a need basis-either pro-bono or at affordable pricing with the same dedication
and personal interest.
She currently serves on the Board of Directors at Teen Parent Connection as their development
committee chair, guiding their development director on multiple fundraising events and their
marketing and PR efforts. She also volunteers her time on the marketing/external relations
committee at Literacy Chicago. She also served on the board of Glen Ellyn Juniors, helping drive a
two-fold increase in Christmas baskets donor base last year.
Before ResearchSense, since 1996, La worked at a market research consulting company in California,
guiding and collaborating with multiple clients through proposal development, project planning, and
implementation/evaluation phases. She has also held managerial positions at Fortune 500
corporations in their market research, consumer insights, strategy and competitive analysis
divisions. Here, she directly worked with multiple internal clients and external vendors in building
and carrying out their strategic plans, various marketing and market research projects, and leading
their vendor management and budgeting processes.
La’s credentials also include an MBA degree from Michigan State University and an MS degree in Food
Science from University of Missouri.

2. Services Provided:
We pride ourselves in guiding and partnering with our clients by providing strategic, smart, specific
and sustainable solutions.
Capacity Building: We provide counsel and analysis in capacity building through:
 Mission and Strategy Audits
 Development of mission-based, donor-centric and marketplace-relevant goals, strategies and
tactics
 Best practices training sessions for staff, board members, and key stakeholders
 An expert voice and facilitator at board retreats and meetings on donor/board/marketplace
trends, insights, and guidance.
Donor Insights and Motivations: We help understand the ABCs of donor engagement (Attitudes,
Barriers, Choices) for sustainable and targeted fundraising.
We use affordable and actionable market research tools and techniques with prospects, donors,
board members, and volunteers. Tools include:
 Customized surveys and questionnaires
 Affordable focus groups
 One on one Interviews with key stakeholders and constituents
 Observational and Ethnographic research
Branding and Marketing Guidance: We help build and champion actionable branding and marketing
strategies with a 360o view of the Mission, Marketplace, and Donor Motivations. The various services
provided are:
 Brand and Communication Audits
 Guide team in creating and championing donor-targeted marketing and development plans,
strategies and tactics
 Marketplace analysis and audits (competition/collaboration avenues)
Deliverables
We tailor every assignment per the clients' needs and prepare final outputs ready for the intended
audience (the board, volunteers, key donors, or your development/fundraising team).