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MDN Edify Education Pvt. LtdJune 2011
Contents                               Executive Summary                               Factsheet                        ...
Executive Summary                    • MDN Edify Education Pvt. Ltd. (Edify) is an initiative of the DRS group, and engage...
FactsheetBasic Information                  Brief DescriptionIndustry       y            Education      • MDN Education Pv...
Centres – India (Region wise)                      Edify Kids                                          Edify Schools Centr...
Business Model                                             MDN Edify Education Pvt. Ltd.                    Pre‐Schools   ...
Key People (1/2)Vice President                        Promoters/DirectorsMs. XMs. X                                 Mr. Y ...
SWOT Analysis                     Strengths                      Weakness• Strength 1:                       • Weakness 1:...
Industry AnalysisPre‐school Industry – Overview                                                             Size & Growth•...
Competitive Landscape (4/4)Competitive ScenarioCompany NameCompany Name             Company A                         Comp...
Thank you for the attentionMDN Edify Education Pvt. Ltd. is a part of Netscribes’ Education Company ProfileSeries.S iFor m...
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MDN Edify Education Pvt. Ltd. - Company Profile

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"MDN Edify Education Pvt. Ltd. operates in the pre-school and K-12 segment of the education sector and runs a chain of more than 100 centres across India. The company’s curriculum is designed on primary year programme (International Baccalaureate (IB)) guidelines and it operates through franchised centres. Its major brands include Edify Kids, DRS International School and Edify Schools.

The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Business model of the company describes the rationale of how it creates, delivers, and captures value through its services offered. Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers along with key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers expansion plans and ownership structure of the firm.

Industry Analysis provides top level understanding of the education sector in India with emphasis on Preschool and K-12 segments. Market size, growth, key segments, penetration, competition and market segmentation are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such as number of centres, financial figures, geographic reach and franchisee requirements along with brief descriptions about their line of businesses and operations."

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MDN Edify Education Pvt. Ltd. - Company Profile

  1. 1. MDN Edify Education Pvt. LtdJune 2011
  2. 2. Contents Executive Summary Factsheet Offices & Centres Business Model Business ModelMDN Edify Education Pvt. Ltd Key People SWOT Analysis Expansion Plans and Ownership Industry Analysis Competitive Landscape Recent News 2
  3. 3. Executive Summary • MDN Edify Education Pvt. Ltd. (Edify) is an initiative of the DRS group, and engages in catering to the various Company  p y schooling and educational needs h li d d ti l dDescription • Its curriculum is designed on primary year programme X guidelines • The company primarily engages itself in the operation of pre‐school and K12 school chains across the Business Model country • It operates its pre‐school under the brand name ‘X’ whereas other schools are branded as A, B and C It operates its pre school under the brand name  X whereas other schools are branded as A, B and C • Strength 1 is one of the major strengths of the company, however Weakness 1 is its major area of concernSWOT Analysis • Opportunity 1 offers tremendous opportunity to private players such as Edify, however Threat 1 endangers  the growth and strategic initiatives of Edify • Indian education industry is currently estimated to be valued at INR X bn and is broadly divided into  education systems namely, A and B • Formal education system includes segments such as A and B, whereas the informal education system  includes X, Y and ZIndustry Analysis • The pre‐school segment in India is estimated to be valued at INR X mn in 20‐‐ and the market is mainly  dominated by the unorganized sector y g • The K‐12 segment alone accounts for X% of the overall Indian education industry and is expected to grow at  a CAGR of Y% to reach INR Z mn by 20‐‐ • Key competitors for the company can be enlisted as: Competitor 1, Competitor 2 and Competitor 3Competitive  • Competition in the pre‐school industry is increasing steadily with many private chains opening their pre‐Landscape schools in different regions of the country h l i diff t i f th t SAMPLE  SAMPLE 3
  4. 4. FactsheetBasic Information Brief DescriptionIndustry y Education • MDN Education Pvt. Ltd. is the educational arm of DRS group  •Pre‐school  which operates through the following divisions: • Division 1:  •K‐12 – It operates and runs its Z chain under the brand name ‘Brand X’ Corporate Address ‐‐ – Has more than Y centres spread across India • Division 2:  – It includes the X and Y  l d h d – Currently, operates X Edify schools in location 1, location 2, location Tel No. ‐‐ 3 and location 4Fax No. ‐‐ • Follows the ‘X’ concept of education which focuses on  developing the A, B and C of a child, thereby providing an all Website ‐‐ round development of the child round development of the child • Provides an optimum teacher ‐ student ratio of 1:X so as to  facilitate better and efficient teaching which in turn greatly Year  Founded ‐‐ enhances the quality of education received by the children • Also provides training to the faculty members and board Ownership ‐‐ members which helps in increasing the productivity of the school  members which helps in increasing the productivity of the schoolEmployees ‐‐ by a large extentRevenue ‐‐Fiscal Year End ‐‐Auditor ‐‐ Brief History  yCompetitors ‐‐ • 20‐‐: A • 20‐‐: B • 20‐‐: CSource: 4
  5. 5. Centres – India (Region wise)  Edify Kids Edify Schools CentresRegion /State / UT Centres  Location No. of Centres Andhra Pradesh ‐‐ Bangalore ‐‐Arunachal Pradesh ‐‐ Nagpur ‐‐Assam ‐‐ Ranipet ‐‐Bihar ‐‐ Amravati ‐‐Chhattisgarh ‐‐ Hyderabad ‐‐Delhi ‐‐GujaratG j t ‐‐Haryana ‐‐Jammu &Kashmir ‐‐Karnataka ‐‐Madhya Pradesh ‐‐Maharashtra ‐‐Orissa ‐‐ Edify Kids – Upcoming CentresTamil NaduTamil Nadu ‐‐ ocat o Location No. of Centres  o. o Ce t esUttar Pradesh ‐‐ Andhra Pradesh ‐‐Uttarakhand ‐‐ Bihar ‐‐West Bengal ‐‐ Uttarakhand ‐‐ Uttar Pradesh ‐‐Source: Note: The list contains locations of centres mentioned on the company website 5
  6. 6. Business Model  MDN Edify Education Pvt. Ltd. Pre‐Schools K12 Schools Brand 1 Brand 2 Brand 3 Edify Kids Format 1 Facts Edify Schools Format 1 Facts • Requirement 1 • Requirement 1 • Requirement 2 • Requirement 2Source: 6
  7. 7. Key People (1/2)Vice President Promoters/DirectorsMs. XMs. X Mr. Y Mr YVice President, MDN Edify Education Founder, CMD (DRS Group)Age : ‐‐ Age : ‐‐Since: 20‐‐ Since: 19‐‐Professional History  • ‐‐ Professional History  • ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐Educational  • ‐‐ Educational  • ‐‐Background • ‐‐ ac g ou d Background • ‐‐ • ‐‐ • ‐‐ • ‐‐ • ‐‐Source: 7
  8. 8. SWOT Analysis Strengths Weakness• Strength 1: • Weakness 1:• Strength 2 : g• Strength 3 : Opportunities Threats•O Opportunity 1: t it 1 • Th t 1 Threat 1:• Opportunity 2 : • Threat 2:• Opportunity 3 : 8
  9. 9. Industry AnalysisPre‐school Industry – Overview   Size & Growth• Preschool Market in India is expected to X at a CAGR of Y%  reaching INR Z bn by 20‐‐ INR mn• Preschools are primarily an urban trend with rapid proliferation  50,000 E of organized preschool chains in metropolitan cities  +U% 40,000 D • Players are also looking at targeting Tier X and Tier Y cities which is  dominated by the unorganized market d i db h i d k 30,000 C• About X% of the urban children between Y to Z years of age are  B 20,000 enrolled in preschools in India A 10,000• Preschool is a X market and is attracting investments from many  private players and the penetration levels are expected to Y at a  private players and the penetration levels are expected to Y at a 0 CAGR of Z% between 20‐‐ and 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐ 20‐‐Pre‐school Penetration Market Segmentation  % Organized8 H X%6 G F4 E D B C2 A Y%02008 2009 2010 2011 2012 2013 2014 2015 UnorganizedSource: 9
  10. 10. Competitive Landscape (4/4)Competitive ScenarioCompany NameCompany Name Company A Company A Company B Company B Company C Company C Company D Company D Company E Company E Company F Company F Company G Company G Company H Company H Basic InformationNo. of Pre‐schools ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐No. of K‐12 Centres ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐ Financial InformationRevenue (INR mn) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐Net Profit/loss (INR  ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐mn) Geographic Presence (India)Zone A Medium Medium Medium Medium High NA NA MediumZone B Medium Low Medium Low Low NA NA LowZone CZone C Low Medium Low High Medium NA Low HighZone D High High High Medium Medium High High High Franchisee RequirementsMinimum Area (sq ft) ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐Capital Required (INR  ‐ ‐ ‐ ‐ ‐ ‐ ‐ ‐mn)Source: SAMPLE  SAMPLE 10
  11. 11. Thank you for the attentionMDN Edify Education Pvt. Ltd. is a part of Netscribes’ Education Company ProfileSeries.S iFor more detailed information or customized research requirements please contact:Gaurav Kumar Jitendra PunjabiPhone: +91 33 4064 6214 Phone: +91 33 4064 6214E‐Mail: gaurav.kumar@netscribes.com E‐Mail: jitendra.punjabi@netscribes.comAbout NetscribesNetscribes is a knowledge‐consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content‐management services, and knowledge‐software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one‐stop shop designed to fulfil clients’ profitability and growth objectives.This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes ((India) Pvt. Ltd. and no part may be reproduced without prior written permission. ) p y p p p www.netscribes.com 11