For the complete report , visit us at : https://www.researchonindia.com/fitness-equipment-market-in-india-2013.html Favorable demographics with growing disposable income in the hands of younger population are the key factors that is steering ahead the fitness market in the country. Online shopping and teleshopping are setting the trend for hassle free purchase of equipment. Fitness equipment face a restricted demand due to its high price, however it is the seasonal discounts that bring equipment within affordability and hence attracts sizeable demand.

1. Fitness Equipment Market IndiaFitness Equipment Market ‐ India
May 2013

2. Executive Summary
Market
• Indian fitness market is at a nascent stage with very few reputed domestic manufacturers
• Fitness equipment market is currently valued at INR X1 units and is expected to reach INR X6 units
by 20‐‐, at a CAGR of approximately X%
Drivers &
Challenges
Drivers
 Favorable Demographics
 Rise in Middle Class Population and
Increasing Affordability
Challenges
 High Dependence on Imports
 Rise in Alternative Fitness Options
 Severe Space ShortageChallenges
 Rising Number of Fitness Chains and
Clubs
 Unhealthy Lifestyle among Urban
Population
Trends
 Corporate Houses Setting Up In‐house
Gyms
 Seasonal Discounts Offered on
Equipment
 Online Shopping
 Teleshopping
Competitive
Landscape
Key Players
Player A Player B Player C
2
Landscape
Player D Player E Player F
FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT

3. •Macro Economic Indicators
•Introduction
•Market Overview
•Export & Import
D i & Ch ll•Drivers & Challenges
•Business Channel
•Key Trends•Key Trends
•Competitive Landscape
•Major Dealersj
•Recent Developments
•Strategic Insights
3FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT
•Appendix

4. SAMPLE
Economic Indicators (1/3)
SAMPLE
INR tn
c4d3
GDP at Factor Cost: Quarterly
b4
a4
c3
b3
a3
d2
c2
b2
a2
d1
c1
b1
a1
Q4Q3Q2Q1
20‐‐ ‐ ‐‐20‐‐ ‐ ‐‐20‐‐ ‐ ‐‐20‐‐ ‐ ‐‐
Inflation Rate: Monthlyy
%
DC
EBA
4
Feb 20‐‐ ‐ Mar 20‐‐Jan 20‐‐ ‐ Feb 20‐‐Dec 20‐‐ ‐ Jan 20‐‐Nov 20‐‐ ‐ Dec 20‐‐Oct 20‐‐ ‐ Nov 20‐‐
FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT

5. Fitness equipment comprises a variety of equipment under
cardio and strength genre
•India’s modern metropolitan population is projecting a growing aspiration towards complete wellness rather than just
staying fit
 There is an increasing trend of looking fit and well groomed that is propelling health and wellness business in India
 A marked growth in sports culture is also driving fitness consciousness among young Indian populationA marked growth in sports culture is also driving fitness consciousness among young Indian population
 Television also plays a very significant role in raising the level of desirability for well toned body
•Fitness equipments are gradually moving out from gymnasiums and health clubs to offices and homes
•Fitness equipment can be broadly categorized into cardio equipment and strength equipment
Cardiovascular Treadmills Ellipticals Climbmills
Equipment designed for general fitness purpose
Fitness Equipment
Equipment
Stationary Cycles Rowers Steppers
Strength
Equipment
Various types of
Bench bars and
R k
Barbells
Weight Lifting
Machines
Equipment designed for body building
5FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT
Racks

6. Foreign manufactured equipment dominate the Indian
fitness market to a large extent
• Indian fitness market is at a nascent stage with very few
reputed domestic manufacturers
• Demand for fitness equipment and services is seeing a
Market Overview
INR bn
X6
X% X5
Market Size and Growth
• Demand for fitness equipment and services is seeing a
robust growth due to changing lifestyle and higher
disposable income in the hands of India’s young working
population
• India has immense potential in the market since it is still
X2
X1
X5
X3
X4
• India has immense potential in the market since it is still
underpenetrated and is majorly dominated by foreign
equipment manufacturers
• Indian manufacturers face stiff competition from foreign
fitness equipment players
20‐‐e 2017e20‐‐ 20‐‐e20‐‐e 20‐‐e
Market Segmentation
fitness equipment players
 Imported equipment dominate Indian market due to its
upgraded technology and reliability of products
 Indian manufacturers face difficulty in investing huge amount
on R&D and sales partnering with dealers and retailers
b%
BA
p g
• Indian fitness service sector being majorly unorganized
retards the equipment manufacturing companies
 Most independent fitness clubs and gyms in India are too small
and lack sufficient space and capital to invest in equipment
6FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT
a%

7. EXIM: Gymnasium & Athletics Equipment
INR units
b2%
b1%
a2%
a1% A3
A2
A1
20‐‐ ‐ ‐‐
B3
20‐‐ ‐ ‐‐
B2
20‐‐ ‐ ‐‐
B1
BA BA
HS Code: 950691 that includes Gym equipment, such as horizontal and parallel bars, Balance Beams and Springboards, Dumbbells and
Barbells, Medicine Balls , Hurdles, Pole Vault and High‐jump Equipment , Punch Bags and Boxing or Wrestling Rings
•The sector has high import dependence that forms approximately x% of total imports in the country as on 20‐‐ ‐ ‐‐ that
is highlighted by the presence of numerous foreign brands sold by retailers and dealers
•India's imports for Gymnasium & Athletics Equipment represent t% of world imports thereby putting India in the fth
position in world imports
Th t d b l (i t d d t d f t l ) f th l t 3 fi i l h b i t l
7
•The average trade balance (import deducted from export value) for the last 3 financial years has been approximately
INR r units
FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT

8. Drivers & Challenges
Challenges
Drivers
Favorable Demographics
Ri i Middl Cl P l i d
High Dependence on Imports
Rise in Alternative Fitness Options
Rise in Middle Class Population and
Increasing Affordability
Rising Number of Fitness Chains and
Clubs
Severe Space Shortage
Unhealthy Lifestyle among Urban
Population
8FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT

9. SAMPLE Distribution Channel
Raw Material
Manufacturing
Domestically Manufactured Imported Equipment
Wholesalers
Distributors/ Dealers Retailersand/ or
Distributors tie up with
i l i
Distributors tie up with
commercial establishments
requiring fitness equipment
Direct sales to private or
commercial customers
9
Distributors usually strike partnerships with imported equipment manufacturers from the supply side and with
commercial establishments like offices and gyms on the demand side to sell the fitness equipment
FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT

10. SAMPLE Key Trends
Corporate Houses Setting Up
In‐house Gyms
Seasonal Discounts Offered
on equipment
Key
Trends
Online Shopping Teleshopping
10FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT

11. Competitive Benchmarking (1/3)
Key Ratios of Major 3 Companies – Operational Basis (FY 20‐‐) (1/3)
% b1%a1%
Operating Margin Net Margin
Player B
b2%
Player A
a2%
• X
• x
11FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT

12. Private: Domestic Company – Player A (1/5)
Company Information Offices and Centres – India
Corporate Address xx
Tel No. xx
Website xx
Year of Incorporation xx
Delhi
Head OfficeProducts and Services
Category Products/Services
Key People
N D i ti
Category Products/Services
Sports Goods xx
Fitness Equipment xx
Name Designation
Equipment Supplier xx
Others xx
12FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT

13. Private: Domestic Company – Player A (2/5)
Shareholders of the Company as on xx/xx/20‐‐ Ownership Structure
Name No. of Shares held
100 0%100 0%100 0%
Directors or relatives of directors
100.0%100.0%100.0%
Total
20‐‐20‐‐20‐‐
13FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT
Ownership structure corresponds to Date of AGM: xx/xx/20‐‐,
xx/xx/20‐‐ and xx/xx/20‐‐

14. i i l S h K i
Private: Domestic Company – Player A (3/5)
Financial Snapshot Key Ratios
Particulars
y‐o‐y change
(20‐‐ ‐ ‐‐)
20‐‐ 20‐‐ 20‐‐ 20‐‐
Profitability Ratios
Operating Margin N.A. N.A. N.A. N.A. N.A.
Net Profit/LossTotal Income
INR unitsINR units
n
Net Margin N.A. N.A. N.A. N.A. N.A.
Profit Before Tax Margin N.A. N.A. N.A. N.A. N.A.
Return on Equity 1.47 5.36% 3.89% 0.00% 0.00%
Return on Capital Employed 0.00 0.00% 0.00% 0.00% 0.00%
Return on Working Capital 0.00 0.00% 0.00% 0.00% 0.00%
Return on Assets 0.00 0.00% 0.00% 0.00% 0.00%
m
Financial Summary
Return on Fixed Assets 0.00 0.00% 0.00% 0.00% 0.00%
Cost Ratios
Operating costs (% of Sales) N.A. N.A. N.A. N.A. N.A.
Administration costs (% of
Sales)
N.A. N.A. N.A. N.A. N.A.
Interest costs (% of Sales) N A N A N A N A N A
0
20‐‐20‐‐
• Company earned a net profit of INR m units in FY 20‐‐, as
compared to net profit of INR n units in FY 20‐‐
• It reported total income of INR p units in FY 20‐‐,
registering an increase of t per cent from FY 20‐‐
Interest costs (% of Sales) N.A. N.A. N.A. N.A. N.A.
Liquidity Ratios
Current Ratio ‐10.83% 1.76 1.97 1.71 2.07
Cash Ratio ‐35.86% 0.16 0.24 0.20 0.32
Leverage Ratios
Debt to Equity Ratio 14.21% 1.16 1.02 0.50 0.50
• The company reported a debt to equity ratio of x
percentage points in FY 20‐‐, an increase of y per cent over
FY 20‐‐
Debt to Capital Ratio 6.57% 0.54 0.50 0.33 0.34
Interest Coverage Ratio N.A. N.A. N.A. N.A. N.A.
Efficiency Ratios
Fixed Asset Turnover N.A. 0.00 0.00 0.00 0.00
Asset Turnover N.A. 0.00 0.00 0.00 0.00
Current Asset Turnover N.A. 0.00 0.00 0.00 0.00
14
Improved Decline
Current Asset Turnover N.A. 0.00 0.00 0.00 0.00
Working Capital Turnover N.A. 0.00 0.00 0.00 0.00
Capital Employed Turnover N.A. 0.00 0.00 0.00 0.00
FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT

15. Private: Domestic Company – Player A (4/5)
Business Highlights
Description News
Overview • xx
Fitness Equipment • xx
15FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT

16. SAMPLE Private: Domestic Company – Player A (4/5)
• xx • xx• xx • xx
WS
TO
WS
• xx• xx
TO
16FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT

17. SAMPLE
Brief Profile of Major Dealers Operating in Fitness
Equipment Market in India (1/4)
• XA
Company
Logo
• XB
Company
X
Logo
17FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT

18. Strategic Insights
A
•x
B
•x
CC
•x
D
18
•x
FITNESS EQUIPMENT MARKET IN INDIA 2013.PPT

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