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Market Research Report : Electric vehicle market in india 2014 - Sample

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For the complete report, get in touch with us at: info@netscribes.com

Abstract :
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
The report highlights the analysis of the drivers and explains the factors for growth of the industry. Government Initiatives, Rise in fuel costs, Low operating and maintenance cost and foreign dependence for crude oil are the key drivers for the Electric Vehicle Market in India. Recently, MNRE had implemented the Alternate Fuels for Surface Transportation Program to subsidize the purchase of electric vehicles. Domestic electric vehicle industry has witnessed significant short term growth owing to the various initiatives undertaken by the Indian government. Fuel costs play a vital role in influencing the consumer’s automobile purchase decision. Indian automobile industry has been witnessing sluggish demand and one of the primary reasons for this is increase in fuel prices. Use of electric vehicles is likely to reduce the increasing dependence on foreign crude oil as electricity can be generated from various natural resources in India. As electric vehicles are considered to be zero-polluting, increasing usage of such vehicles can aid in bringing down the country’s level of pollution.

Table of Contents :
Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: Economic Indicators: GDP at cost factor cost: Quarterly (2011-12- 2014-15) & Inflation rate Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross fiscal deficit: Monthly (Feb-2013-Jul 2013) & Exchange Rate: Monthly (Apr 2014- Sep 2014)
Slide 4: Lending rate: Annual (2011-12-2013-14); Trade Balance: Annual (2010-11-2013-14) & FDI: Annual (2009-10-2012-13)

Introduction
Slide 5: Electric Vehicle – Introduction and Types of Electric Vehicles – Technology-wise
Slide 6: Electric Vehicle Market – Transition
Slide 7: Shift towards Electric Mobility

Market Overview
Electric Vehicle
Slide 8: Electric Vehicle Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Market Share – Segment-wise (2012-13)
Slide 9: Vehicle Lifecycle Cost Comparison across Supply Chain – Electric Vehicle vs. ICE Vehicles
Slide 10: Cost Comparison across Manufacturing Process – Electric Vehicle vs. ICE Vehicles
Major Segments
Slide 11: Electric Four Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference – Electric Vehicle Technology-wise
Slide 12-13: Electric Two Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference, Low Speed and High Speed Electric Two Wheeler Specifications
Slide 13: Electric Three Wheelers – Overview, Market Size and Growth (2013-2018e) (Value wise)

Market Analysis
Slide 14: Matrix of Key Challenges to Electric Vehicle Adoption – Segme

Publicada em: Indústria automotiva
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Market Research Report : Electric vehicle market in india 2014 - Sample

  1. 1. Insert Cover Image using Slide Master View Do not distort Electric Vehicle Market – India November 2014
  2. 2. 2 ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT Executive Summary Market Drivers & Challenges Competition Indian electric vehicle market is expected to reach INR a6 mn units in 20------, growing sharply at a CAGR of x%, from INR a1 mn units in 20----- Segment 2 accounts for ~b2% of the electric vehicle market Trends Entry of New Players Retro Hybrid Fitment Kit Drivers: •Government Initiatives •Rise in Fuel Costs •Low Operating and Maintenance Cost •Foreign Dependence for Crude Oil •Environment Friendly Government Initiatives Alternate Fuels for Surface Transportation Programme (AFSTP) National Electric Mobility Mission Plan 20-- •Demand Generation •Research and Development •Manufacturing Incentives •Infrastructure Development Challenges: •Low Vehicle Performance •Inefficient Battery •Price Constraint •Power Shortage •Lack of Infrastructure Major Players Company A Company B Company C Company D Company E
  3. 3. 3 •Macro Economic Indicators •Introduction •Market Overview •Electric Vehicle •Major Segments •Market Analysis •Drivers & Challenges •Government Initiatives •Trends •Competitive Landscape •Strategic Recommendations •Appendix ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  4. 4. 4 SAMPLE Macro Economic Indicators (1/3) INR tn a b c d e Q-y4 z4 k4 Q-y3 z3 k3 Q-x2 y2 z2 k2 Q - x1 y1 z1 k1 20-- 20-- 20-- 20-- GDP at Factor Cost: X Inflation Rate: Y % f g h i j k 20-- a5 20-- a4 20-- a3 20-- a2 20-- a1 ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  5. 5. 5 SAMPLE Electric vehicles are battery operated vehicles, primarily categorized into four different types •Electric vehicles are propelled by an electric motor (or motors) powered by rechargeable battery packs oAvailable in various segments across the globe, ranging from bicycles to cars, three wheelers to heavy commercial vehicles Electric Vehicle – Introduction Electric drive train primarily consists: Component 1 Component 2 Component 3 Component 4 Types of Electric Vehicles – Technology-wise •Description 1 •Description 2 •Description 3 •Description 4 Battery Electric Vehicles Plug in Hybrid Electric Vehicles Hybrid Electric Vehicles Fuel Cell Electric Vehicles BEV PHEV HEV FCEV ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  6. 6. 6 Targeted fuel savings and reduction in pollution within 20-- will ensure a sustained growth of the electric vehicle market Market Overview – Electric Vehicles • Electric vehicle market in India is at a nascent stage, providing huge untapped market potential for the players to capitalize upon • Market comprises of segment 1, segment 2, segment 3 and other types of vehicles  Currently, segment 2 dominates the market accounting for b1% of the overall electric vehicle sales in India • Greater adoption of electric vehicles will aid in bringing down the level of pollution along with significant fuel savings in the country  Government support in four primary categories namely demand generation, research and development, manufacturing incentives and infrastructure development, will create an economically feasible and self sustaining electric vehicle market in the coming years Market Size & Growth Market Share – Segment-wise (20-----) mn units a b c d +x% 20----e a6 20-----e a5 20-----e a4 20-----e a3 20-----e a2 20----- a1 95% 3% 1% 1% Others Segment 3 Segment 2 Segment 1 ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  7. 7. 7 Supply Chain Cost Comparison – Electric Vehicle vs. ICE Vehicle Research and Development Assembly Marketing Component Production Sales and Distribution After Sales Service a b c d e f g h i 0 a11% a12% a9% a10% a7% a8% a5% a6% a3% a4% a1% a2% Electric Vehicle (High Volume) ICE vehicle > Accounts for ~x% of vehicle lifecycle cost for a 4W Vehicle Lifecycle Cost Comparison – Supply Chain Wise ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  8. 8. 8 Segment 1 to witness phenomenal growth with increasing consumer acceptability and government support Market Overview – Segment 1 Consumer Preference – Electric Vehicle Technology-wise 0 20,000 40,000 60,000 80,000 100,000 120,000 units 20----- e +x% a6 20----- e 20----- e a5 20----- e 20----- e a3 a1 20----- a4 a2 70%-75% 25%-30% Share of Consumers prefer Segment 1 than ICE Others 50% 32%--33% 17%-18% Preference for Technology 1 Preference for Technology 2 Preference for Technology 3 Poor pick up, low top speed and battery replacement issues are restricting the adoption of Technology 3 type Segment 1 electric vehicles • Segment 1 has huge potential in India wherein consumers have higher preference for Technology1 Segment 1 electric vehicles  Major auto players such as company A, company B and company C are evaluating the electric car market • Government support for demand creation coupled with improvements in technology and infrastructure will drive this segment Market Size & Growth ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  9. 9. 9 SAMPLE Matrix of Key Challenges to Electric Vehicle Adoption – Segment-wise Comparative Factors 4W 2W 3W LCV Bus Ranking Factor 1 Factor 2 Factor 3 Factor 4 Factor 5 Finding 1 4 5 3 2 1 ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  10. 10. 10 Drivers & Challenges – Summary Drivers Government Initiatives Rise in Fuel Costs Low Operating and Maintenance Cost Foreign Dependence for Crude Oil Environment Friendly Challenges Low Vehicle Performance Inefficient Battery Price Constraint Power Shortage Lack of Infrastructure ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  11. 11. 11 Impact Government initiatives and subsidies to emerge as a major growth… Government Initiatives (1/3) • Finding 1 • Finding 2 • Finding 3 • Finding 4  Sub-finding 1  Sub-finding 2 • Finding 5 x% Subsidy on base price Refund of road tax and registration charges y% exemption on VAT ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  12. 12. 12 Alternate Fuels for Surface Transportation Program was adopted to… Alternate Fuels for Surface Transportation Program (AFSTP) (1/3) Targets and Incentive Layout (FY20-- and FY20--) Electric Vehicle – Segments Type of Vehicle Target ( no. of vehicles) Assistance per vehicle Cap on Incentives Segment 1 Type 1 a1 b1 z% ex-factory cost of vehicles INR c1 Type 2 a2 b2 INR c2 Segment 2 Type 3 a3 b3 INR c3 Segment 3 Type 4 a4 b4 INR c4 mn Segment 4 Type 5 - - INR c5 mn •AFSTP was announced in Nov 20-- and was run by the Ministry 1 •Government had allocated INR x mn to provide financial incentives during 20----- •OEMs were required to register with Organization 1 in order to benefit from this scheme They had to provide a minimum y year warranty period along with setting up z service stations across country 1 Manufacturers sold the electric vehicles at a subsidized rate to the customers and later claimed a refund from the government Scheme Adoption ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  13. 13. 13 SAMPLE NEMMP 20-- to support the long term growth and development of the domestic electric vehicle market National Electric Mobility Mission Plan 20-- sets the future outlook and objective along with laying down the pathway for accomplishing considerable penetration of electric vehicles (including hybrids) in India by 20-- Benefits Benefits •NEMMP 20-- has been approved by the Organization 1 on xth Aug 20-- with a target of producing z mn green vehicles by 20--, out of which z1-z2 mn are expected to be type 1 vehicles •Total investment required over the next f years: INR a1-a2 bn •Government plans to provide d% of the resources with an investment of INR b1-b2 bn and the remaining should come from the industry for developing infrastructure and encouraging the use of environment friendly electric vehicles Results National Electric Mobility Mission Plan 20-- (NEMMP 20--) ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  14. 14. 14 NEMMP 20-- – Potential Roadmap for Hybridization/ Electrification 20-- 20-- 20----- 20-- Year Electric Vehicle Penetration 4. Point 4 1. Point 1 2. Point 2 3. Point 3 “Analysis 2” “Analysis 3” “Analysis 4” “Analysis 1” Finding 2 Finding 1 SAMPLE ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  15. 15. 15 Projected Demand in India (20--e) – Electric Vehicle Technology-wise and Segment-wise •Finding 1 •Finding 2 •Finding 3 •Finding 4 Electric Vehicle Technology Electric Vehicle Segments Potential Demand for Electric Vehicles (20--e) (mn units) Technology 1 Technology 2 Technology 3 Segment 1 Segment 2 Segment 3 a1-a2 a3-a4 a5-a6 Total Potential Demand for Electric Vehicles (20--e) a7-a8 SAMPLE ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  16. 16. 16 SAMPLE High Priority R&D Area for Electric Vehicle in India (1/2) Transmission System (Hybrids) Electric Motor Power Electronics (Hybrids) BMS Battery Cell Technology Ranking – Priority- wise •Finding 1 •Finding 2 Sub-finding 1 •Finding 3 Sub-finding 2 Sub-finding 3 a1 a2 a3 a4 a5 ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  17. 17. 17 Phased manufacturing strategy for electric vehicles in India •Finding 1 •Finding 2 •Finding 3 Phase 1 Phase 2 Phase 3 Phase 4 > Year q Year y Year x Year z Condition 1 Initiative 1 Strategy 1 Condition 2 Initiative 2 Strategy 2 Condition 2 Initiative 3 Strategy 3 Condition 2 Initiative 4 Strategy 4 SAMPLE ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  18. 18. 18 SAMPLE Charging Infrastructure Associated Key Findings – Electric Vehicle Segment-wise (2/4) Share of consumers considering technology 1 scooters to be worse than ICE (based on range) Two Wheelers 54% 46% Share of consumers considering the following parameters to be a key barrier for adoption 0 10 20 30 40 50 % Charging Infrastructure a5 a6 Charging Time a3 a4 Range a1 a2 Sensitivity • Sensitivity 1 • Inference 1 Share of consumers considering technology 2 bikes to be worse than ICE (based on range) 54% 46% Segment 1 Segment 2 ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  19. 19. 19 SAMPLE Infrastructure needed to support the power requirement of electric four wheelers by 20-- Assumption 1 leading to Finding 1 Assumption 2 leading to Finding 2 Four Wheelers Extra Power Generation Required 20-- (with x% peak charging) a1 MW Charging Infrastructure Investment 20-- INR b1 bn 20-- t1 t2 t3 t Type 1 Type 2 Type 3 Share of Total no. of Charging Terminals (20--) Extra Power Generation Required 20-- (with x% peak charging) a2 MW Charging Infrastructure Investment 20-- INR b2 bn Share of Total no. of Charging Terminals (20--) 20-- c1 c2 c4 c Type 1 Type 2 Type 3 Scenario II – HG/HEV Scenario III – HG/HEV/BEV in ‘000 in ‘000 ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  20. 20. 20 Total Proposed Investment under NEMMP 20-- – Electric Vehicle Segment-wise (1/4) 4W t1 6% 10% 10% 7% 68% Segment 1 Segment 2 Segment 3 Segment 5 Segment 6 2W t2 10% 33% 5% 52% t3 8% 8% 4% 80% 3W LCV t4 2% 5% 4% 89% Bus t5 8.2% 0.5% 0.5% 45.5% 45.5% Total t6 7.6% 4.0% 20.3% 7.4% 60.6% Total Proposed Investment (INR bn): Scenario II – HG/HEV (Lower Limit) ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  21. 21. 21 Trends – Summary Entry of New Players Retro Fitment Hybrid Kits Key Trends ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  22. 22. 22 SAMPLE Competitive Benchmarking (1/5) Public Trading Comparables (FY 20--) Company A Company B Company C Market Capitalization (INR mn) - - - Share Price (INR) - - - EV/EBITDA (x) - - - EV/Revenue (x) - - - PE Ratio - - - ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  23. 23. 23 Public: Domestic Company – Company A (1/4) Key People Products and Services Company Information Offices and Centres – India Category Products/Services Segment Product 1, product 2, product 3,…………………. Others Product 1, product 2, product 3……… Name Designation Person 1 Designation Person 2 Designation Person 3 Designation Person 4 Designation Head Office Corporate Address Company Address Tel No. +91-xx- yyyyyyyyy Fax No. +91-ww-zzzzzzzz Website www.companyA.com Year of Incorporation 19-- Ticker Symbol ------ Stock Exchange Exchange Name ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  24. 24. 24 Financial Snapshot Key Ratios Financial Summary • The company earned a net profit of INR x4 mn in FY 20--, as compared to net profit of INR x3 mn in FY 20-- • The company reported total Income of INR y4 mn in FY 20-- registering an increase of x% over FY 20-- • The company earned an operating margin of p% in FY 20--, a decrease of y percentage points over FY 20-- • The company reported debt to equity ratio of q in FY 20--, an increase of r% over FY 20-- Financial Summary Indicators Value Market Capitalization (INR) z1 Total Enterprise Value (INR) z2 EPS (INR) z3 PE Ratio (Absolute) z4 Profit / Loss Total Income 20-- d Profit INR mn f g h Total Income INR mn a b y4 x4 y3 20-- x3 20-- c y2 x2 20-- y1 x1 Public: Domestic Company – Company A (2/4) Particulars y-o-y change (20-----) 20-- 20-- 20-- 20-- Profitability Ratios Operating Margin -3.31 7.37% 10.69% 11.63% 14.80% Net Margin -6.73 4.02% 10.75% 12.08% 7.61% Profit Before Tax Margin -5.22 6.52% 11.74% 15.66% 11.00% Return on Equity -7.25 5.51% 12.76% 13.22% 9.02% Return on Capital Employed -2.22 8.50% 10.73% 12.11% 16.70% Return on Working Capital -7.92 20.82% 28.74% 28.25% 56.05% Return on Assets -1.89 6.67% 8.56% 10.77% 14.08% Return on Fixed Assets -4.90 26.02% 30.92% 33.44% 41.15% Cost Ratios Operating costs (% of Sales) 3.47 92.50% 89.03% 87.70% 84.70% Administration costs (% of Sales) 5.78 33.11% 27.33% 22.91% 25.64% Interest costs (% of Sales) -0.24 0.82% 1.06% 1.21% 1.74% Liquidity Ratios Current Ratio 0.43% 2.49 2.48 4.42 2.60 Cash Ratio -14.77% 0.53 0.63 1.76 1.09 Leverage Ratios Debt to Equity Ratio 7.22% 0.32 0.30 0.01 0.02 Debt to Capital Ratio 5.46% 0.24 0.23 0.01 0.02 Interest Coverage Ratio -12.08% 9.10 10.35 10.14 8.78 Efficiency Ratios Fixed Asset Turnover 23.09% 3.47 2.82 2.72 2.69 Asset Turnover 14.00% 0.89 0.78 0.88 0.92 Current Asset Turnover 6.29% 1.66 1.56 1.78 2.26 Working Capital Turnover 5.98% 2.78 2.62 2.30 3.66 Capital Employed Turnover 14.65% 1.02 0.89 1.02 1.13 ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  25. 25. 25 SAMPLE Key Business Segments Key Geographic Segments Business Highlights (1/2) Description News Overview • Company A is a multi-divisional ISO xxxx:yyyy certified company with a market share of x kW in the metal melting industry globally  Holds more than x% market share in induction melting equipments used by the engineering and automotive industry in country 1  Has worldwide presence with specific focus on the country 1, country 2, country 3, country 4 and country 5 while catering to z1 countries around the world Electric Vehicle Division • Company has developed and introduced electric bikes and scooters under the brand name brand 1 with an annual installed capacity of c1 mn units 76% 88% 85% 65% 0% 20% 40% 60% 80% 100% 20-- 13% 2% 19% 20-- 4% 1% 11% 20-- 0% 1% 11% 20-- 3% 21% Segment 4 Segment 3 Segment 2 Segment 1 13% 0% 20% 40% 60% 80% 100% 20-- 5% 95% 20-- 3% 97% 20-- 3% 97% 20-- 87% Country 1 Country 2 Public: Domestic Company – Company A (3/4) ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  26. 26. 26 ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT T O W S Public: Domestic Company – Company A – SWOT Analysis (4/4)
  27. 27. 27 Strategic Recommendations (1/2) Manufacturers •Recommendation 1 •Recommendation 2 •Recommendation 3 •Recommendation 4 Marketing •Recommendation 5 •Recommendation 6 •Recommendation 7 •Recommendation 8 Target Consumers •Recommendation 9 •Recommendation 10 ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT
  28. 28. 28 Electric Vehicle Market – India 2014 report is part of Netscribes’ Automotive and Logistics Industry Series. For any queries or customized research requirements, contact us at: ELECTRIC VEHICLE MARKET IN INDIA 2014.PPT Thank you for the attention About Netscribes, Inc. Netscribes, Inc. is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes, Inc. is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Phone: +91 22 4098 7600 E-Mail: info@netscribes.com

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