For the complete report, get in touch with us at : info@netscribes.com Coaching classes have emerged as the prominent mode of seeking informal education in India and is estimated to be worth INR 301 in 2008. The coaching classes market consists of private tuitions market and entrance test preparation market. The market is highly fragmented and regional in nature. The report begins with a snapshot on the Indian education system and also highlights the different kinds of coaching available for students. It further provides a brief overview of the coaching class market including market size, growth and key segments. The private tuition and entrance test preparation market has been analysed providing information regarding market size and growth as well as segmented share. An analysis of drivers explain factors contributing to the growth of coaching class market based on high teacher-pupil ratio in schools, increase propensity to spend among parents on child’s education, growth in double income nuclear families and favourable demographics, increasing competition at graduate and post graduate level and rising aspirants for foreign degrees. The key challenges identified include low scalability of private tuitions market, lack of government and financial aid, change in entrance test pattern and lack of faculty and funds for education. The key trends identified include increase in PE/VC investments, diversification of coaching institutes into mainstream education, increase in demand for online tutoring and correspondence coaching materials. Major players in the market are also identified including business model, key financials and expansion plans for each player.

1. Coaching Classes Market – India
September 2010

2. Executive Summary
Coaching class market in India is highly fragmented and regional in nature
Coaching class market i worth INR X bn in 20--; expected to grow to INR V bn by 20--
Market is divided into two parts – Private tuitions market and entrance test prep market
Market Private tuitions makes up x% of coaching class market but has limited potential to scale due to high
dependence on reputed local teachers
Entrance test prep market is growing as this segment is process driven and easy to scale up
LE
Types of coaching provided to students are academic and job oriented coaching
P
Drivers: High propensity to spend on education, growth in double income nuclear families, high
teacher-pupil ratio in schools and increase competition at graduation and post-graduation level,
Drivers &
Challenges
AM
Rising number of aspirants for foreign degrees
Challenges: Person centric business, change in entrance test pattern, lack of government and
S
financial support, and lack of proper faculty and funds for education
Coaching institutes are diversifying into mainstream education and opening pre - schools, K12
schools, B-Schools and vocational training institutes
Trends PE/VC firms also investing in coaching institutes with the capacity to scale operations
Increasing demand for online tutoring in domestic market
Demand for correspondence coaching materials also increasing
Few players like AA have been able to scale up operations in fragmented tuition segment
Competition Incumbent players like BB, CC. have y% market share in MBA test preparation space
COACHING CLASSES MARKET IN INDIA 2010.PPT 2

3. •Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
COACHING CLASSES MARKET IN INDIA 2010.PPT 3

4. Coaching classes market is highly fragmented and regional
in nature
Coaching Classes Market – Overview Market Size & Growth
•Coaching classes accounts for major share of INR bn
the informal education market in India 600 P% V
U
•Coaching classes are a prominent feature in 500
Z
India that complements the mainstream 400 Y
LE
X
education system 300
200
•Estimated worth INRX bn in 20-- with high
growth potential
MP 100
0
A
•Market is highly fragmented and regional or 20-- 20-- 20-- 20-- 20--
S
localized in nature Note: Figures are for the respective calendar years
•Comprises of two segments: Coaching Class Market Break-up (20--)
Private Tuitions targeted primarily at students in Segment 1
Grade 5 - 12 H%
Entrance Test Preparation Market targeted at: G%
Segment 2
– Graduate level (engineering, medical, BBA etc)
– Post-graduation level (MBA, GMAT, GRE etc)
I%
Segment 3
Source:
COACHING CLASSES MARKET IN INDIA 2010.PPT 4

5. Drivers and Challenges – Summary
Challenges
Drivers Person – centric business
High propensity to spend on
education Change in entrance test pattern
Growth in double income nuclear
families and favourable demographics Lack of government and financial
institutions support
High teacher-pupil ratio in school Lack of proper faculty and funds for
education
Increasing competition at graduate
and post-graduate level
Rising number of aspirants for foreign
degrees
COACHING CLASSES MARKET IN INDIA 2010.PPT 5

6. Trends – Summary
Demand for correspondence Coaching institutes enter
coaching materials increasing mainstream education
Key
Trends
Increasing demand for online
tutoring in domestic market PE/VC firms showing interest in
education sector
COACHING CLASSES MARKET IN INDIA 2010.PPT 6

7. Players in the Market (1/8)
Company Snapshot: Company A
Corporate Information Financial Performance
Total Income
Headquarters City B INR mn INR mn
Profit
600 200
LE
Founded 19-- q r
p 150
400
P
Courses Offered Course 1, Course 2 100
y z
200
x
M
Key People Mr. Y 50
A
0 0
S
20-- 20-- 20--
Business Highlights Geographical Presence
• It is coming out with a public issue of INR J bn on date
20--
x1 centres
• It has recently forayed into Education Consultancy
and Management Services (ECAMS), catering to K-12
and Higher Education segments x3 centres
x2 centres
x4 centres Number of centres pertains to
coaching centres only
Source:
COACHING CLASSES MARKET IN INDIA 2010.PPT 7

8. Thank you for the attention
The Coaching Classes – India 2010 report is a part of Research on India’s Education Industry
Series.
For more detailed information or customized research requirements please contact:
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COACHING CLASSES MARKET IN INDIA 2010.PPT 8