1. GOOGLE AUTOCOMPLETE REMEDIATION
KEY FEATURES
• Advanced technologies which promote positive
suggestions and push down the negatives.
• Increase interaction with searchers, create a new
set of search trends.
• Driven by technology — no content to approve, no
publication to oversee.
• Complements and boosts the impact of your
organic search results.
• Steers search traffic towards welcome, on-message
results.
• Prevents attacks or unfounded infor­mation from
damaging your online reputation.
CONTROL THE
SUGGESTIONS
GOOGLE MAKES
Google Autocomplete
(a.k.a. “Suggested Search”)
recommendations often steer
search traffic straight to rumours,
misleading information, or
unfounded criticism.
Control the suggestions that pop up
when people start typing your name
or business name into Google.

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WHY IS IT IMPORTANT?
Google Suggest is quite often the first impression an online
user will have of you. Being associated with negative and
misinformed search suggestions can be damaging and
upsetting, impacting peoples’ perception. The negative searches
become self-perpetuating; driven by the natural traffic your
brand is receiving, whilst constantly reinforcing the negative
connotations. We can work with you to help you put your best
foot forward and control what people see when they put your
name or businesses into Google.
HOW DOES IT WORK?
After you’ve described your issues, our research team will conduct a thorough
analysis of the Autocomplete terms appearing for your name or business name.
We select positive or neutral entries to promote, and through this process the
negative entries get pushed out of the suggested results.
Autocomplete remediation is a completely technological solution that does not rely on the
creation of new content. Our methods are backed by extensive research, development, and testing.
You can expect long-term, lasting results and a significant improvement in your online reputation.
HOW LONG DOES IT TAKE?
We strongly recommend an engagement term of 6 months or longer. Although you will see results
much sooner than that, it takes time to make the changes stick.
This is because Google uses longevity of interest to determine whether the changes have value. They want to
ensure that the new terms reflect a genuine shift in the interest of searchers and are not just a temporary blip. Therefore,
when we design Autocomplete engagements, we need to factor in enough time to create the changes and to make them
last. Google considers any trend lasting less than 6 months to be temporary, so we see the best results following a full year
of work.
After 6 months, the new terms begin to reinforce themselves organically. Searchers click on the suggested items, which
provides Google with confirmation that those terms really are the best Autocomplete choices.
WHAT DOES IT COST?
Costs vary depending on the number of people searching for you or your business and the strength of the content
supporting those searches. Arrange a consultation with one of our specialists for a free no obligation quote.