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Travel and Tourism - Ireland
Published on March 2010

                                                                                                                Report Summary

The Irish travel and tourism industry was hit hard by the global recession, with all areas declining during 2009 and deteriorating in
comparison with the previous year. Inbound and outbound tourism flows both saw double-digit decreases, while domestic tourism
flows was also down. These decreases had a trickle-down effect on all tourism service providers as overall demand fell. Reductions in
demand were reflected in a number of ways: people took fewer trips, with especially pronounced drops in...


Euromonitor International's Travel And Tourism in Ireland report offers a comprehensive guide to the size and shape of the market at
a national level. It provides the latest market size data 2005-2009, allowing you to identify the sectors driving growth. It identifies the
leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing
issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2014
illustrate how the market is set to change.


Product coverage: Car Rental, Demand Factors, Health & Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound,
Tourism Flows Outbound, Tourism Receipts And Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel
Retail


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report'
* Get a detailed picture of the Travel and Tourism industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planning.




                                                                                                                Table of Content

Travel and Tourism in Ireland
Euromonitor International
March 2010
List of Contents and Tables
Executive Summary
Ireland Hit Hard by Global Recession
Price Competition Intensifies



Travel and Tourism - Ireland                                                                                                        Page 1/8
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Ireland Pays High Price for Reliance on UK and US Tourists
Competitive Landscape Changes in Travel Retail and Car Rental
Recovery Anticipated To Be Slow
Key Trends and Developments
Impact of the Global Recession
H1n1 Flu Pandemic
Legislative Environment: Budget 2009 and 2010
Government Tourism Policy
Events and Festivals Buck the Downward Trend
Activity Tourism
Climate Change and Ecotourism
Demand Factors
Balance of Payments
Market Indicators
Table 1 Leave Entitlement: Volume 2005-2009
Table 2 Holiday Demographic Trends 2004-2009
Table 3 Holiday Takers by Sex 2004-2009
Table 4 Holiday Takers by Age 2004-2009
Table 5 Length of Domestic Trips: 2004-2009
Table 6 Length of Outbound Departures: 2004-2009
Table 7 Seasonality of Trips 2005-2009
Market Data
Table 8 Balance of Tourism Payments: Value 2004-2009
Definitions
Tourism Parameters
Travel Accommodation
Hotel Price Platforms
Transportation
Car Rental
Travel Retail
Travel Retail Online Sales
Tourist Attractions
Health and Wellness
Internet Sales
Summary 1 Research Sources
Aer Lingus Group Plc
Strategic Direction
Key Facts
Summary 2 Aer Lingus Group Plc: Key Facts
Summary 3 Aer Lingus Group Plc: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Aer Lingus Group Plc: Competitive Position 2009
Dublin Airport Authority Plc
Strategic Direction
Key Facts
Summary 5 Dublin Airport Authority Plc: Key Facts
Summary 6 Dublin Airport Authority Plc: Operational Indicators
Company Background
Competitive Positioning


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Summary 7 Dublin Airport Authority Plc: Competitive Position 2008
Irish Ferries Ltd
Strategic Direction
Key Facts
Summary 8 Irish Ferries Ltd: Key Facts
Summary 9 Irish Ferries Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Irish Ferries Ltd: Competitive Position 2009
Ryanair Holdings Plc
Strategic Direction
Key Facts
Summary 11 Ryanair Holdings Plc: Key Facts
Summary 12 Ryanair Holdings Plc: Operational Indicators
Company Background
Competitive Positioning
Summary 13 Ryanair Holdings Plc: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 9 Car Rental Sales by Sector and Location: Value 2004-2009
Table 10 Structure of Car Rental Market: 2004-2009
Table 11 Average Car Rental Duration by Sector 2004-2009
Table 12 Average Car Rental Duration: % Breakdown 2004-2009
Table 13 Time of Booking: % Breakdown 2005-2009
Table 14 Car Rental Sales: Internet Transaction Value 2004-2009
Table 15 Car Rental Market Shares 2005-2009
Table 16 Car Rental National Brand Owners by Key Performance Indicators 2009
Table 17 Forecast Car Rental Sales by Sector and Location: Value 2009-2014
Table 18 Forecast Car Rental Sales by Sector: Internet Transaction Value 2009-2014
Headlines
Trends
Prospects
Category Data
Table 19 Number of Hotel/Resort Spas: Units 2004-2009
Table 20 Health & Wellness Tourism Sales by Type: Value 2004-2009
Table 21 Spa Consumer Markets: Domestic Tourism 2005-2009
Table 22 Spa Consumer Markets: Arrivals 2005-2009
Table 23 Forecast Health & Wellness Tourism Sales by Type: Value 2009-2014
Headlines
Destinations
Mode of Transport
Purpose of Visit
Domestic Tourist Expenditure
Prospects
Category Data
Table 24 Domestic Trips by Destination: 2004-2009
Table 25 Domestic Trips by Purpose of Visit and by Method of Transport: 2004-2009


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Table 26 Domestic Tourist Expenditure: Value: 2004-2009
Table 27 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2009
Table 28 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2009-2014
Table 29 Forecast Domestic Tourist Expenditure: Value: 2009-2014
Headlines
Trends
Country of Origin
Leisure
Business
Mode of Transport
City Arrivals
Incoming Tourist Receipts by Country
Prospects
Category Data
Table 30 Arrivals by Country of Origin: 2004-2009
Table 31 Leisure Arrivals by Type 2005-2009
Table 32 Business Arrivals: MICE Penetration 2005-2009
Table 33 Arrivals by Method of Transport: 2004-2009
Table 34 Arrivals by Purpose of Visit: 2004-2009
Table 35 Incoming Tourist Receipts by Country: Value 2004-2009
Table 36 Tourism Expenditure by Sector: Value 2004-2009
Table 37 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2009
Table 38 Forecast Arrivals by Country of Origin: 2009-2014
Table 39 Forecast Arrivals by Method of Transport: 2009-2014
Table 40 Forecast Arrivals by Purpose of Visit: 2009-2014
Table 41 Forecast Incoming Tourist Receipts by Country: Value 2009-2014
Table 42 Arrivals by City in Ireland 2007/2009
Table 43 Tourism Receipts and Expenditure by Business vs Leisure Split 2008/2009
Headlines
Trends
Destinations
Leisure
Business
Mode of Transport
Outgoing Tourist Expenditure by Country
Prospects
Category Data
Table 44 Departures by Destination: 2004-2009
Table 45 Leisure Departures by Type 2005-2009
Table 46 Business Departures: MICE Penetration % Breakdown 2005-2009
Table 47 Departures by Method of Transport: 2004-2009
Table 48 Departures by Purpose of Visit: 2004-2009
Table 49 Outgoing Tourist Expenditure by Country: Value 2004-2009
Table 50 Outgoing Tourist Expenditure by Sector: Value 2004-2009
Table 51 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2009
Table 52 Forecast Departures by Destination: 2009-2014
Table 53 Forecast Departures by Method of Transport: 2009-2014
Table 54 Forecast Departures by Purpose of Visit: 2009-2014
Table 55 Forecast Outgoing Tourist Expenditure by Country: Value 2009-2014
Headlines


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Trends
Competitive Landscape
Prospects
Category Data
Table 56 Tourist Attractions Sales by Sector: Value 2004-2009
Table 57 Tourist Attractions Visitors by Sector: 2004-2009
Table 58 Tourist Attractions Sales: Internet Transaction Value 2004-2009
Table 59 Leading Tourist Attractions by Visitors 2004-2009
Table 60 Forecast Tourist Attractions Sales by Sector: Value 2009-2014
Table 61 Forecast Tourist Attractions Visitors by Sector: 2009-2014
Table 62 Forecast Tourist Attractions Sales: Internet Transaction Value 2009-2014
Headlines
Trends
Airlines
Competitive Landscape
Prospects
Category Data
Table 63 Transportation Sales by Sector: Value 2004-2009
Table 64 Airline Capacity: 2004-2009
Table 65 Airline Utilisation: 2004-2009
Table 66 Airline Passengers Carried by Distance: 2004-2009
Table 67 Transportation Sales: Internet Transaction Value 2004-2009
Table 68 Airline Market Shares 2005-2009
Table 69 Airlines National Brand Owners by Key Performance Indicators 2009
Table 70 Forecast Transportation Sales by Sector: Value 2009-2014
Table 71 Forecast Transportation Sales: Internet Transaction Value 2009-2014
Headlines
Trends
Hotels
Competitive Landscape
Prospects
Category Data
Table 72 Travel Accommodation Sales by Sector: Value 2004-2009
Table 73 Travel Accommodation Outlets by Sector: Units 2004-2009
Table 74 Travel Accommodation by Broad Sector: Number of Rooms 2004-2009
Table 75 Travel Accommodation Sales: Internet Transaction Value 2004-2009
Table 76 Hotel National Brand Owners by Market Share 2004-2009
Table 77 Hotels National Brand Owners by Key Performance Indicators 2009
Table 78 Forecast Travel Accommodation Sales by Sector: Value 2009-2014
Table 79 Forecast Travel Accommodation Outlets by Sector: Units 2009-2014
Table 80 Forecast Travel Accommodation Sales: Internet Transaction Value 2009-2014
Table 81 Hotel Value Sales and Outlets by Price Platform 2008/2009
Headlines
Trends
Competitive Landscape
Niche Growth Sectors
Prospects
Category Data
Table 82 Travel Retail Outlets by Sector: Units 2004-2009
Table 83 Travel Retail Products Sales: Value 2004-2009


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Table 84 Travel Retail Sales by Destination: % Value Breakdown 2004-2009
Table 85 Travel Retail Online Sales by Sector: Internet Transaction Value 2004-2009
Table 86 Travel Retail Products Market Shares 2005-2009
Table 87 Travel Retail Products National Brand Owners by Key Performance Indicators 2009
Table 88 Forecast Travel Retail Outlets by Sector: Units 2009-2014
Table 89 Forecast Travel Retail Products Sales: Value 2009-2014
Table 90 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2009-2014




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Travel and Tourism - Ireland

  • 1. Find Industry reports, Company profiles ReportLinker and Market Statistics >> Get this Report Now by email! Travel and Tourism - Ireland Published on March 2010 Report Summary The Irish travel and tourism industry was hit hard by the global recession, with all areas declining during 2009 and deteriorating in comparison with the previous year. Inbound and outbound tourism flows both saw double-digit decreases, while domestic tourism flows was also down. These decreases had a trickle-down effect on all tourism service providers as overall demand fell. Reductions in demand were reflected in a number of ways: people took fewer trips, with especially pronounced drops in... Euromonitor International's Travel And Tourism in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2014 illustrate how the market is set to change. Product coverage: Car Rental, Demand Factors, Health & Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts And Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report' * Get a detailed picture of the Travel and Tourism industry; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning. Table of Content Travel and Tourism in Ireland Euromonitor International March 2010 List of Contents and Tables Executive Summary Ireland Hit Hard by Global Recession Price Competition Intensifies Travel and Tourism - Ireland Page 1/8
  • 2. Find Industry reports, Company profiles ReportLinker and Market Statistics Ireland Pays High Price for Reliance on UK and US Tourists Competitive Landscape Changes in Travel Retail and Car Rental Recovery Anticipated To Be Slow Key Trends and Developments Impact of the Global Recession H1n1 Flu Pandemic Legislative Environment: Budget 2009 and 2010 Government Tourism Policy Events and Festivals Buck the Downward Trend Activity Tourism Climate Change and Ecotourism Demand Factors Balance of Payments Market Indicators Table 1 Leave Entitlement: Volume 2005-2009 Table 2 Holiday Demographic Trends 2004-2009 Table 3 Holiday Takers by Sex 2004-2009 Table 4 Holiday Takers by Age 2004-2009 Table 5 Length of Domestic Trips: 2004-2009 Table 6 Length of Outbound Departures: 2004-2009 Table 7 Seasonality of Trips 2005-2009 Market Data Table 8 Balance of Tourism Payments: Value 2004-2009 Definitions Tourism Parameters Travel Accommodation Hotel Price Platforms Transportation Car Rental Travel Retail Travel Retail Online Sales Tourist Attractions Health and Wellness Internet Sales Summary 1 Research Sources Aer Lingus Group Plc Strategic Direction Key Facts Summary 2 Aer Lingus Group Plc: Key Facts Summary 3 Aer Lingus Group Plc: Operational Indicators Company Background Competitive Positioning Summary 4 Aer Lingus Group Plc: Competitive Position 2009 Dublin Airport Authority Plc Strategic Direction Key Facts Summary 5 Dublin Airport Authority Plc: Key Facts Summary 6 Dublin Airport Authority Plc: Operational Indicators Company Background Competitive Positioning Travel and Tourism - Ireland Page 2/8
  • 3. Find Industry reports, Company profiles ReportLinker and Market Statistics Summary 7 Dublin Airport Authority Plc: Competitive Position 2008 Irish Ferries Ltd Strategic Direction Key Facts Summary 8 Irish Ferries Ltd: Key Facts Summary 9 Irish Ferries Ltd: Operational Indicators Company Background Competitive Positioning Summary 10 Irish Ferries Ltd: Competitive Position 2009 Ryanair Holdings Plc Strategic Direction Key Facts Summary 11 Ryanair Holdings Plc: Key Facts Summary 12 Ryanair Holdings Plc: Operational Indicators Company Background Competitive Positioning Summary 13 Ryanair Holdings Plc: Competitive Position 2009 Headlines Trends Competitive Landscape Prospects Category Data Table 9 Car Rental Sales by Sector and Location: Value 2004-2009 Table 10 Structure of Car Rental Market: 2004-2009 Table 11 Average Car Rental Duration by Sector 2004-2009 Table 12 Average Car Rental Duration: % Breakdown 2004-2009 Table 13 Time of Booking: % Breakdown 2005-2009 Table 14 Car Rental Sales: Internet Transaction Value 2004-2009 Table 15 Car Rental Market Shares 2005-2009 Table 16 Car Rental National Brand Owners by Key Performance Indicators 2009 Table 17 Forecast Car Rental Sales by Sector and Location: Value 2009-2014 Table 18 Forecast Car Rental Sales by Sector: Internet Transaction Value 2009-2014 Headlines Trends Prospects Category Data Table 19 Number of Hotel/Resort Spas: Units 2004-2009 Table 20 Health & Wellness Tourism Sales by Type: Value 2004-2009 Table 21 Spa Consumer Markets: Domestic Tourism 2005-2009 Table 22 Spa Consumer Markets: Arrivals 2005-2009 Table 23 Forecast Health & Wellness Tourism Sales by Type: Value 2009-2014 Headlines Destinations Mode of Transport Purpose of Visit Domestic Tourist Expenditure Prospects Category Data Table 24 Domestic Trips by Destination: 2004-2009 Table 25 Domestic Trips by Purpose of Visit and by Method of Transport: 2004-2009 Travel and Tourism - Ireland Page 3/8
  • 4. Find Industry reports, Company profiles ReportLinker and Market Statistics Table 26 Domestic Tourist Expenditure: Value: 2004-2009 Table 27 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2009 Table 28 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2009-2014 Table 29 Forecast Domestic Tourist Expenditure: Value: 2009-2014 Headlines Trends Country of Origin Leisure Business Mode of Transport City Arrivals Incoming Tourist Receipts by Country Prospects Category Data Table 30 Arrivals by Country of Origin: 2004-2009 Table 31 Leisure Arrivals by Type 2005-2009 Table 32 Business Arrivals: MICE Penetration 2005-2009 Table 33 Arrivals by Method of Transport: 2004-2009 Table 34 Arrivals by Purpose of Visit: 2004-2009 Table 35 Incoming Tourist Receipts by Country: Value 2004-2009 Table 36 Tourism Expenditure by Sector: Value 2004-2009 Table 37 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2009 Table 38 Forecast Arrivals by Country of Origin: 2009-2014 Table 39 Forecast Arrivals by Method of Transport: 2009-2014 Table 40 Forecast Arrivals by Purpose of Visit: 2009-2014 Table 41 Forecast Incoming Tourist Receipts by Country: Value 2009-2014 Table 42 Arrivals by City in Ireland 2007/2009 Table 43 Tourism Receipts and Expenditure by Business vs Leisure Split 2008/2009 Headlines Trends Destinations Leisure Business Mode of Transport Outgoing Tourist Expenditure by Country Prospects Category Data Table 44 Departures by Destination: 2004-2009 Table 45 Leisure Departures by Type 2005-2009 Table 46 Business Departures: MICE Penetration % Breakdown 2005-2009 Table 47 Departures by Method of Transport: 2004-2009 Table 48 Departures by Purpose of Visit: 2004-2009 Table 49 Outgoing Tourist Expenditure by Country: Value 2004-2009 Table 50 Outgoing Tourist Expenditure by Sector: Value 2004-2009 Table 51 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2009 Table 52 Forecast Departures by Destination: 2009-2014 Table 53 Forecast Departures by Method of Transport: 2009-2014 Table 54 Forecast Departures by Purpose of Visit: 2009-2014 Table 55 Forecast Outgoing Tourist Expenditure by Country: Value 2009-2014 Headlines Travel and Tourism - Ireland Page 4/8
  • 5. Find Industry reports, Company profiles ReportLinker and Market Statistics Trends Competitive Landscape Prospects Category Data Table 56 Tourist Attractions Sales by Sector: Value 2004-2009 Table 57 Tourist Attractions Visitors by Sector: 2004-2009 Table 58 Tourist Attractions Sales: Internet Transaction Value 2004-2009 Table 59 Leading Tourist Attractions by Visitors 2004-2009 Table 60 Forecast Tourist Attractions Sales by Sector: Value 2009-2014 Table 61 Forecast Tourist Attractions Visitors by Sector: 2009-2014 Table 62 Forecast Tourist Attractions Sales: Internet Transaction Value 2009-2014 Headlines Trends Airlines Competitive Landscape Prospects Category Data Table 63 Transportation Sales by Sector: Value 2004-2009 Table 64 Airline Capacity: 2004-2009 Table 65 Airline Utilisation: 2004-2009 Table 66 Airline Passengers Carried by Distance: 2004-2009 Table 67 Transportation Sales: Internet Transaction Value 2004-2009 Table 68 Airline Market Shares 2005-2009 Table 69 Airlines National Brand Owners by Key Performance Indicators 2009 Table 70 Forecast Transportation Sales by Sector: Value 2009-2014 Table 71 Forecast Transportation Sales: Internet Transaction Value 2009-2014 Headlines Trends Hotels Competitive Landscape Prospects Category Data Table 72 Travel Accommodation Sales by Sector: Value 2004-2009 Table 73 Travel Accommodation Outlets by Sector: Units 2004-2009 Table 74 Travel Accommodation by Broad Sector: Number of Rooms 2004-2009 Table 75 Travel Accommodation Sales: Internet Transaction Value 2004-2009 Table 76 Hotel National Brand Owners by Market Share 2004-2009 Table 77 Hotels National Brand Owners by Key Performance Indicators 2009 Table 78 Forecast Travel Accommodation Sales by Sector: Value 2009-2014 Table 79 Forecast Travel Accommodation Outlets by Sector: Units 2009-2014 Table 80 Forecast Travel Accommodation Sales: Internet Transaction Value 2009-2014 Table 81 Hotel Value Sales and Outlets by Price Platform 2008/2009 Headlines Trends Competitive Landscape Niche Growth Sectors Prospects Category Data Table 82 Travel Retail Outlets by Sector: Units 2004-2009 Table 83 Travel Retail Products Sales: Value 2004-2009 Travel and Tourism - Ireland Page 5/8
  • 6. Find Industry reports, Company profiles ReportLinker and Market Statistics Table 84 Travel Retail Sales by Destination: % Value Breakdown 2004-2009 Table 85 Travel Retail Online Sales by Sector: Internet Transaction Value 2004-2009 Table 86 Travel Retail Products Market Shares 2005-2009 Table 87 Travel Retail Products National Brand Owners by Key Performance Indicators 2009 Table 88 Forecast Travel Retail Outlets by Sector: Units 2009-2014 Table 89 Forecast Travel Retail Products Sales: Value 2009-2014 Table 90 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2009-2014 Travel and Tourism - Ireland Page 6/8
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