IntroductionDatamonitor's Spirits market in Asia Pacific ' Product Launch Quarterly provides a complete guide to new product launches in Asia Pacific spirits market in Q1 2011,This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the spirits market in Asia Pacific, with data from 2005 to 2010 and forecasts to 2015.Scope' Spirits market in Asia Pacific - New product SKUs by category' Spirits market in Asia Pacific - New product SKUs by manufacturer' Spirits market in Asia Pacific - New product by pack type and materials' Spirits market in Asia Pacific ' New Product descriptionsHighlights' 102 product SKUs launched in the Asia Pacific spirits market' Specialty spirits is the leading category in Asia Pacific spirits market' Kikusui Shuzo is the leading manufacturer in terms of new spirits products in Asia PacificReasons to purchaseTracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in the Asia Pacific spirits marketAnalyze trends in product development over time

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Spirits Market in Asia Pacific - Product Launch Quarterly
Published on May 2011
Report Summary
Introduction
Datamonitor's Spirits market in Asia Pacific ' Product Launch Quarterly provides a complete guide to new product launches in Asia
Pacific spirits market in Q1 2011,This report includes detailed data on products including Package Type, Package Material, # SKUs,
Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the
spirits market in Asia Pacific, with data from 2005 to 2010 and forecasts to 2015.
Scope
' Spirits market in Asia Pacific - New product SKUs by category
' Spirits market in Asia Pacific - New product SKUs by manufacturer
' Spirits market in Asia Pacific - New product by pack type and materials
' Spirits market in Asia Pacific ' New Product descriptions
Highlights
' 102 product SKUs launched in the Asia Pacific spirits market
' Specialty spirits is the leading category in Asia Pacific spirits market
' Kikusui Shuzo is the leading manufacturer in terms of new spirits products in Asia Pacific
Reasons to purchase
Tracking your competitors latest innovations (and trends)
Determine product innovation patterns by studying the characteristics of innovation activity in the Asia Pacific spirits market
Analyze trends in product development over time
Table of Content
TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
102 product SKUs launched in the Asia Pacific spirits market 2
Specialty spirits is the leading category in the Asia Pacific spirits market 2
Kikusui Shuzo is the leading manufacturer of new spirits products in Asia Pacific 2
Bottles was the dominant packing type among the new products launched in the Asia Pacific spirits market 2
Majority of the products launched in the spirits market used glass as the package material 2
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Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Spirits Market Overview 9
Market value, 2005'10 9
Market value forecast to 2015 11
Spirits Product Analysis 13
New product SKUs by country 13
New product SKUs by category 15
New product SKUs by manufacturer 17
New products by package type 19
New products by package material 20
Detailed Product Descriptions 21
Appendix 92
Further reading 92
Country Groupings 92
Datamonitor consulting 92
How to contact experts in your industry 92
LIST OF FIGURES
Figure 1: Asia Pacific, spirits market value by category ($m), 2005'10 9
Figure 2: Asia Pacific, spirits market value by category ($m), 2005'10 11
Figure 3: Asia Pacific, spirits market, new product SKUs by top countries, Q1 2011 13
Figure 4: Asia Pacific, spirits market, new product SKUs by category, Q1 2011 15
Figure 5: Asia Pacific, spirits market, new product SKUs by manufacturer, Q1 2011 17
Figure 6: Asia Pacific, spirits market, new products by package type, Q1 2011 19
Figure 7: Asia Pacific, spirits market, new products by package material, Q1 2011 20
LIST OF TABLES
Table 1: Spirits category definitions 4
Table 2: Asia Pacific, spirits market value by category ($m), 2005'10 13
Table 3: Asia Pacific, spirits market value by category ($m), 2005'10 15
Table 4: Asia Pacific, spirits market, new product SKUs by top countries, Q1 2011 17
Table 5: Asia Pacific, spirits market, new product SKUs by category, Q1 2011 19
Table 6: Asia Pacific, spirits market, product SKUs by manufacturer, Q1 2011 21
Table 7: Asia Pacific, spirits market, new products by package type, Q1 2011 22
Table 8: Asia Pacific, spirits market, new products by package material, Q1 2011 23
Table 9: MH VSOP - Brandy 24
Table 10: Fukutokucho Hakata No Hana - Imo Shochu - Kurawari 25
Table 11: Nikka Whisky Yoichi - Single Malt Whisky - 1990 26
Table 12: Nikka Whisky Miyagikyo - Single Malt Whisky - 1990 27
Table 13: Fundacion - Brandy de Jerez 28
Table 14: Duchess VSOP - Brandy 29
Table 15: Suntory Milmix - Gyunyu de Watte Oishii O-sake - Berry Chocolat 30
Table 16: Fundacion - Brandy de Jerez 31
Table 17: Blacpower - Whisky 32
Table 18: Otonashi Love Story - Liqueur - Gift Box; Ginger; Honey; Rosehip 33
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Table 19: Mugi Gonomi - Mugi Shochu 34
Table 20: Saeng - Maggulli 35
Table 21: Woorisul - Toktak Sparkling Rice Maggulli 36
Table 22: Hey Song - Yamada Nishiki New Rice Wine 37
Table 23: Bae Hae Jeong Do Ga - Woo Gok Maggoli 38
Table 24: Lotte - Baek Hwa Su Bok Soju 39
Table 25: Kikusui Hot Cup - Amazake 40
Table 26: Kikusui - Makgeolli - Buntan; Mango; Original 41
Table 27: Woorisul - Juicy Lak Sparklilng Maggulli - Apple; Mountain Berries; Pear 42
Table 28: Gekkeikan - Kyo no Makgeolli - Momo; Original 43
Table 29: I Ai Ice - Liqueur - Cocoa Rum; Coffee; Kocha 44
Table 30: Kultura - Philippine Lambanog Spirit - Coconut 80 Proof 45
Table 31: Artic - Vodka 46
Table 32: Suntory Chu-Hi -196 C Strong Zero - Chu-hi - Strong Shot Lemon 47
Table 33: Takara - Ryori no Tame no Shokoshu 48
Table 34: Midori - Premium Liquer - Melon 49
Table 35: Bu Ja - Podo Maggolli 50
Table 36: Bekse Ju - Dam Yakju 51
Table 37: Seven Premium Mugishokunin - Mugi Shochu 52
Table 38: Topvalu - Kokusan Ume de Tsukutta Umeshu 53
Table 39: Topvalu - Cup Sake 54
Table 40: Macallan - Single Malt Scotch Whisky 55
Table 41: Suntory - Horoyoi Chuhi Cocktail - Apple; Peach; With Lactic Acid Bacteria 56
Table 42: Chum Churum - Shochu 57
Table 43: Shanhaifu - Glutinous Rice Wine 58
Table 44: Zubrowka - Bison Grass Vodka - Pro 59
Table 45: Jose Cuervo - Tequila - 250 Aniversario 60
Table 46: Fruits Paradise - Banana Shu 61
Table 47: Aperol - Aperitif 62
Table 48: Godo Grand Bleu - Shochu 63
Table 49: Dam Soul - Korean Traditional Pine Liqueur 64
Table 50: Gim--po Gold-rice - Fresh Macgulery 65
Table 51: Baedari - Makgeolli 66
Table 52: Kooksoondang - Haeb Ssal Ro Bits En 2010 Cheot Sul Makgeolli 67
Table 53: Alacran - Tequila 68
Table 54: Chamucos - Tequila - Blanco 69
Table 55: Beefeater - London Dry Gin - Winter Edition 70
Table 56: Fukutokucho Satsuma Bijin - Shochu - Shiro Yutaka 71
Table 57: Woorisul - Sparkling Rice Maggulli 72
Table 58: Ozeki - Nama Chozo 73
Table 59: Jipyongsun - Hwanggeum Bori Soju 74
Table 60: Hakutake Shiro - Kome Shochu - Ginrei; Kinjo 75
Table 61: Jinro - Chamisul 76
Table 62: Shenlin - Rice Wine 77
Table 63: Fukumitsuya - Sake Tansan - Juku Old; Sou Tonic; Sui Plain 78
Table 64: Choya - Umeshu - Extra Shiso; Extra Years; Royal Honey 79
Table 65: Jinro - Umeshu - Adeyaka 80
Table 66: 42Below - Vodka 81
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Table 67: Jinro - Chamisul Soju - Original 82
Table 68: Kooksoondang - Bek Seju 83
Table 69: Hakutsuru - Raw Storage Sake 84
Table 70: Bohae - Matchsoon 10-Year Korean Plum Wine 85
Table 71: Su Cae Hwa - Clear Rice Wine 86
Table 72: Bae Sang Myun - Raspberry Wine 87
Table 73: Araq - Naju Pear Liquor 88
Table 74: Lotte - Cheo Em Cho Lem Premium Soju 89
Table 75: Bae Sang Myun - Ne Rin Ma Eul Daily Fresh Brewed Makgeolli 90
Table 76: Nakano BC - Lemon to Ginger no Umeshu 91
Table 77: Mugi Mori - Mugi Shochu 92
Table 78: Imo Mori - Imo Shochu 93
Table 79: Herb No Megumi - 13 Shurui no Herb Liqueur 94
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