The research presents actual information about the market of fitness services and its state as of December 2010. The Russian market of fitness services is falling behind from the Western one with about 20-30 years. In addition, if in Moscow a few clubs a month are opened, in the other regions the niche is practically free. Nevertheless, by the dynamics of growth in the number of fitness centers, Russia is ahead of the leading fitness powers of the world. The number of fitness clubs in the country is more than 2 thousand, about one third of which are located in the capital. With a population of 12 - 13 million people, in Moscow the level of penetration of fitness services amounts to only 3%. The world average for large cities is about 6 - 16%. Until 2008, the Russian market for fitness services had been continuously growing at a very high pace - at least 20% growth per year. But the crisis somewhat slowed down this growth and in 2009 there was even a reduction in services. However, 2010 is characterized by positive trends. Experts predict that by 2011 the market will have already recovered to the pre-crisis volumes. The biggest players in the market are Russian Fitness Group (the sets of clubs "World Class" and "Fizcult"), "Planet Fitness" (the set "Planet Fitness"), "Strata Partners" (the sets "Orange Fitness" and "CityFitness"). The most active consumers of fitness services are the young people aged 20 to 35 years. Moreover, the most active group of visitors is women. The new market conditions during the crisis period significantly reduced the solvency of the population. Experts point out that the market has now reached a sufficiently high level of consumer culture and it will not be allowed to revert too much back to its development. Especially, because many see sport as a way to escape from stress, so they are simply moving to a lower price segment in the time of crisis rather than ceasing their all sport activities. One of the major problems, hindering the development of the market of fitness services, is constantly increasing the rents and a lack of suitable premises. Also, the fact that the market of fitness centers is unsaturated is explained by analysts by the high threshold to enter the market. In addition, as another deterrent factor is given the low level of profitability and, consequently, the long payback period of the fitness clubs. The aim of the marketing research is to describe the situation on the Russian market of fitness services, to present actual information about the state of the market, as well as the changed that took place in 2009 and 2010. The report about the market research of fitness services includes: - Analysis and forecast of the market dynamics - Structure by Federal Regions - Analysis of the activities of the companies, offering fitness services - Evaluation and forecast of the development of the market Methodology: - Expert interviews with top managers from the main market participants - Analysis of materials, received by the market participants - Analysis of statistical information from "Rosstat" The report about the marketing research of sandwich panels will allow you to: - Identify the main market indicators, build a forecast of the development of your own business, based on the presented state of the market - Evaluate the growth potential and the threats of the market The report contains 119 pages, 33 tables, and 19 figures.

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Russia: Fitness Service Market. Analysis and Forecast to 2016
Published on April 2011
Report Summary
The research presents actual information about the market of fitness services and its state as of December 2010. The Russian
market of fitness services is falling behind from the Western one with about 20-30 years. In addition, if in Moscow a few clubs a month
are opened, in the other regions the niche is practically free. Nevertheless, by the dynamics of growth in the number of fitness
centers, Russia is ahead of the leading fitness powers of the world. The number of fitness clubs in the country is more than 2
thousand, about one third of which are located in the capital. With a population of 12 - 13 million people, in Moscow the level of
penetration of fitness services amounts to only 3%. The world average for large cities is about 6 - 16%. Until 2008, the Russian
market for fitness services had been continuously growing at a very high pace - at least 20% growth per year. But the crisis somewhat
slowed down this growth and in 2009 there was even a reduction in services. However, 2010 is characterized by positive trends.
Experts predict that by 2011 the market will have already recovered to the pre-crisis volumes. The biggest players in the market are
Russian Fitness Group (the sets of clubs "World Class" and "Fizcult"), "Planet Fitness" (the set "Planet Fitness"), "Strata Partners"
(the sets "Orange Fitness" and "CityFitness"). The most active consumers of fitness services are the young people aged 20 to 35
years. Moreover, the most active group of visitors is women. The new market conditions during the crisis period significantly reduced
the solvency of the population. Experts point out that the market has now reached a sufficiently high level of consumer culture and it
will not be allowed to revert too much back to its development. Especially, because many see sport as a way to escape from stress,
so they are simply moving to a lower price segment in the time of crisis rather than ceasing their all sport activities. One of the major
problems, hindering the development of the market of fitness services, is constantly increasing the rents and a lack of suitable
premises. Also, the fact that the market of fitness centers is unsaturated is explained by analysts by the high threshold to enter the
market. In addition, as another deterrent factor is given the low level of profitability and, consequently, the long payback period of the
fitness clubs. The aim of the marketing research is to describe the situation on the Russian market of fitness services, to present
actual information about the state of the market, as well as the changed that took place in 2009 and 2010.
The report about the market research of fitness services includes:
- Analysis and forecast of the market dynamics - Structure by Federal Regions - Analysis of the activities of the
companies, offering fitness services - Evaluation and forecast of the development of the market
Methodology
:- Expert interviews with top managers from the main market participants - Analysis of materials, received by the market
participants - Analysis of statistical information from "Rosstat" The report about the marketing research of sandwich panels will
allow you to: - Identify the main market indicators, build a forecast of the development of your own business, based on the
presented state of the market - Evaluate the growth potential and the threats of the market The report contains 119 pages, 33
tables, and 19 figures.
Table of Content
Table of Contents*
1. Executive Summary 2. Research Design 3. Research Subject 4. Development of the Market of Fitness Services in
Russia 5. Characteristics of the Russian market of paid sport services 5.1. Volume and dynamics of the Russian market of paid
sport services in 2005 - 2009 5.2. Volume and dynamics of the Russian market of paid sport services in 2010 6. Characteristics of
the market of fitness services 6.1. Volume and dynamics of the Russian market of fitness services in 2003 - 2009 7. Structure of
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the market of fitness services by price categories 8. Characteristics of the demand on the market of fitness services 9. Profile of
the customers of the Russian market of fitness services 10. Main market participants 10.1.Competition on the market
10.2.Characteristics of the main participants in the Russian market of fitness services 10.2.1. Russian Fitness Group 10.2.2.
"Planet Fitness" 10.2.3. Strata Partner 10.2.4. "IKS-FIT" 10.2.5. "Sport Land" 11. Regional structure of the market 11.1.The
market of fitness services in Moscow 11.2.The market of fitness services in Saint Petersburg 11.3.The market of fitness services in
Kazan 11.4.The market of fitness services in Yekaterinburg 11.5.The market of fitness services in Nizhniy Novgorod 11.6.The market
of fitness services in Rostov-na-Donu 11.7.The market of fitness services in Krasnoyarsk 11.8.The market of fitness services in
Samara 11.9.The market of fitness services in Novosibirsk 12. Factors, influencing the development of the market of fitness services
13. Price forming on the market of fitness services 14. Perspectives for development of the fitness services in Russia
List of Tables
Table 1 Annual average cost for being a fitness club member in a few countries Table 2 Volume of the paid sport services in
2005 - 2009, in millions of RUR Table 3 Volume of the paid sport services per person in 2005 - 2009, in RUR Table 4 Comparative
dynamics of the growth (decline) temps of the physical volume of paid services and sport services in 2008 - 2010 (in comparative
price, in % to the previous year) Table 5 Growth (decline) temps of the physical volume of paid services and sport services in
2010, in millions of RUR Table 6 Volume of the Russian market of fitness services in 2003 - 2009, in millions of USD Table 7
Volume of fitness clubs in Russia in 2006 - 2009, in units Table 8 Structure of the market of fitness services by price categories
in 2010 Table 9 Distribution of the population of the Russian Federation by gender and age groups on 1 January 2010, in thousands
of people Table 10 Characteristics of the largest players on the Russian market of fitness services Table 11 The most visited
fitness clubs in Moscow with a membership price between 50 000 and 100 000 RUR per year, in 2010 Table 12 The most visited
fitness clubs in Moscow with a membership price between 30 000 and 50 000 RUR per year, in 2010 Table 13 The most visited
fitness clubs in Moscow with a membership price of less than 30 000 RUR per year, in 2010 Table 14 Segmentation of the market of
fitness services in Moscow by the club class Table 16 The most visited fitness clubs in Saint Petersburg in 2010 Table 17
Segmentation of the market of fitness services in Saint Petersburh by the club class Table 18 The largest fitness clubs in Kazan in
2010 Table 19 The largest fitness clubs in Kazan by useful area Table 20 The largest fitness clubs and fitness centers in
Yekaterinburg in 2010 Table 22 The leading fitness clubs in Nizhniy Novgorod by useful area Table 23 Segmentation of the market
of fitness services in Nizhniy Novgorod by the club class Table 28 Segmentation of the market of fitness services in Krasnoyarsk by
the club class Table 29 Average cost of the annual membership card in the main participants in the fitness market in Samara in
2010 Table 30 Segmentation of the market of fitness services in Samara by the club class Table 31 The most visited fitness centers
from the average segment in Novosibirsk in 2010 Table 32 The most visited fitness centers from the premium segment in Novosibirsk
in 2010 Table 33 The largest fitness clubs in Novosibirsk by useful area
List of Figures
Fig. 1 Structure of the distribution of sport services by Federal Regions in 2005 - 2009, in millions of RUR Fig. 2 Dynamics of
the volume of paid sport services in 2005 - 2009, in millions of RUR Fig. 3 Structure of the distribution of paid sport services in 2009,
in millions of RUR Fig. 4 Dynamics of the volume of paid sport services in 2010, in millions of RUR Fig. 5 Dynamics of the volume of
the market of fitness services in 2003 - 2009, in millions of USD Fig. 6 Quantity of fitness clubs in Russia in 2006 - 2009, in units
Fig. 7 Structure of the Russian residents, interested in sports Fig. 8 Age-sex composition of the population of the Russian
Federation on 1 January 2010 Fig. 9 Age structure of the population of Moscow on 1 January 2010 Fig. 10 Structure of the
market of fitness services in Saint Petersburg Fig. 11 Age structure of the population of Saint Petersburh on 1 January 2010 Fig. 12
Age structure of the population of the Republic of Tatarstan on 1 January 2010 Fig. 13 Age structure of the population of Sverdlovsk
District on 1 January 2010 Fig. 14 Age structure of the population of Nizhgorodsk District on 1 January 2010 Fig. 15 Age structure of
the population of Rostov District on 1 January 2010 Fig. 16 Age structure of the population of Krasnoyarsk District on 1 January 2010
Fig. 17 Age structure of the population of Samara District on 1 January 2010Fig. 19 Age structure of the population of Novosibirsk
District on 1 January 2010
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