Mary Kay Inc. - Strategic Analysis ReviewSummaryMary Kay Inc. (Mary Kay) is one of the largest direct sellers of color cosmetics and skin care products. Its product line includes more than 200 premium products in eight categories, which includes skin care, body care, sun protection, facial, color cosmetics, nail care, fragrances, men's skin care and men's and women's dietary supplements. It offers anti-aging, cleanser, moisturizer, lip and eye care, body care, and sun care products. The company offers makeup products for eyes, lips, and cheeks, as well as provides foundations, concealers, powders, compacts and applicators, and facial highlighting pens.This report presents an anlaysis of Mary Kay Inc.. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct's views on the company.Scope' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered. ' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted. ' The report contains critical company information ' business structure and operations, company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.Reasons to buy' A quick 'one-stop-shop' to understand the company. ' Enhance business/sales activities by understanding customers' businesses better.' Get detailed information and financial & strategic analysis on companies operating in your industry.' Identify prospective partners and suppliers ' with key data on their businesses and locations.' Capitalize on competitors' weaknesses and target the market opportunities available to them.' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

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Mary Kay Inc. - Strategic Analysis Review
Published on February 2009
Report Summary
Mary Kay Inc. - Strategic Analysis Review
Summary
Mary Kay Inc. (Mary Kay) is one of the largest direct sellers of color cosmetics and skin care products. Its product line includes more
than 200 premium products in eight categories, which includes skin care, body care, sun protection, facial, color cosmetics, nail care,
fragrances, men's skin care and men's and women's dietary supplements. It offers anti-aging, cleanser, moisturizer, lip and eye care,
body care, and sun care products. The company offers makeup products for eyes, lips, and cheeks, as well as provides foundations,
concealers, powders, compacts and applicators, and facial highlighting pens.
This report presents an anlaysis of Mary Kay Inc.. The report provides a comprehensive insight into the company, including business
structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and
Global Markets Direct's views on the company.
Scope
' The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational
factors are considered.
' The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are
highlighted.
' The report contains critical company information ' business structure and operations, company history, major products and services,
key competitors, key employees and executive biographies, different locations and important subsidiaries.
Reasons to buy
' A quick 'one-stop-shop' to understand the company.
' Enhance business/sales activities by understanding customers' businesses better.
' Get detailed information and financial & strategic analysis on companies operating in your industry.
' Identify prospective partners and suppliers ' with key data on their businesses and locations.
' Capitalize on competitors' weaknesses and target the market opportunities available to them.
' Scout for potential acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.
Table of Content
Table Of Contents
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Key Information 1
Key Facts 1
Table Of Contents 2
List of Tables 2
Company Overview 3
Major Products and Services 3
Overview 3
History 4
SWOT Analysis Overview 5
Overview 5
Mary Kay Inc. - Strengths 5
Broad Array of Products 5
Geographic Diversification 5
Strong Direct Marketing Channel 5
Mary Kay Inc. - Weaknesses 5
Lack of Presence in Herbal Cosmetic Markets 5
Mary Kay Inc. - Opportunities 5
Tapping Emerging Markets 5
Product Innovations 5
Mary Kay Inc. - Threats 6
Counterfeit Goods 6
Risk from Competition 6
Key Competitors 7
Key Employees 7
Locations And Subsidiaries 8
Head Office 8
Other Locations & Subsidiaries 8
Appendix 9
Methodology 9
About Global Markets Direct 9
Contact Us 9
Disclaimer 9
List of Tables
Mary Kay Inc., Key Facts 1
Mary Kay Inc., Key Facts 1
Major Products and Services 3
Mary Kay Inc., History 4
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