Global Personal Care Products Industry

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Global Personal Care Products Industry
Published on January 2012

Report Summary

The global outlook series on Personal Care Products provides a collection of statistical anecdotes, market briefs, and concise
summaries of research findings. The report offers exclusive preludes, and primers on global Cosmetics and Toiletries markets such
as Skin Care Products, Hair Care, Oral Hygiene, Shaving Products, Bath & Shower Products, Facial Care, Lip Care, Feminine
Hygiene Products, Deodorants, Fragrances & Perfumes, and Baby Toiletries. Laced with 140 supporting market data tables, facts,
and figures, the report also includes a compilation of recent mergers, acquisitions and strategic corporate developments. Major
regional markets discussed include US, Canada, Europe, Asia-Pacific (including Japan), Latin America, and Rest of World, among
others. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 846
companies worldwide.

Table of Content

1. OVERVIEW 1
Personal Care Products: A Prelude 1
Table 1: Leading Global Brands of Personal Care Products
(2011): Ranking by Value (in USD Billion) for Gillette,
L'Oréal, Colgate, Avon, Nivea, Garnier, Lancôme, Natura,
Dove, Olay, Crest, and Oral-B 2

Table 2: Leading Global Brands of Personal Care Products
(2010): Ranking by Value (in USD Billion for Gillette,
Colgate, L'Oréal, Avon, Nivea, Garnier, Lancôme, Dove, Oral
B, Crest, Shiseido, and Olay 2

Table 3: Leading Global Producers of Cosmetics and Toiletries
(2010): Market Share by Value for Procter and Gamble,
Unilever, Colgate-Palmolive, and Others 3

2. PRODUCT TRENDS 4
World Hair Care Market Set to Grow 4
Male Grooming - Now a Norm, Growth Prospects Aplenty 4
Table 4: Global Market for Men's Grooming Products (2011):
Percentage Breakdown of Dollar Sales by Geographic Region -
US, Canada, Europe, Asia-Pacific, Latin America, and Rest of
World 5

Global Personal Care Products Industry (From Slideshare) Page 1/22


Table 5: Global Market for Men's Grooming Products (2011):
Percentage Breakdown of Dollar Sales by Product Group -
Toiletries (Bath and Shower Products, Hair Care Products,
Skin Care Products, and Deodorants), and Shaving Products
(Pre-Shave Products, Post-Shave Products, and Razors/Blades) 5
Technological Advancements Boost Shaving Products Market 5
New Formulations Recharge the Bath and Shower Market 6
Demand for Organic and Natural Lip Care Products on Rise 6
Growing Consumer Awareness Drives the Sun Care Products Market 6
Demand Rising for Sun Care Products 7
Booming Japanese Oral Care Market 7
Professional Skincare Range Gains Grounds in China 7
China Leads the Cosmetics Market in Asia 8
Middle Eastern Beauty Care Market on a Growth Spree 8
CoffeeBerry to Emerge as a Strong Antioxidant for Skin Care
Ranges 8
Personal Care Appliances: Matured Yet Prospective 9
Demand for Eco-Friendly Personal Care products Gains Popularity 9
Global Market for Natural Products Soaring High 9
Biodegradeable Cosmetics, a Latest Trend 10
Online Retail Growing in Popularity 10
Natural Personal Care Products: An Overview of Select Regional
Markets 10
US Market for Natural Products Soars, albeit Moderately 11
Europe: A Potential Market for International Brands 11
Brazil: A Highly Consolidated Market 11
Asia: A Potential Market for Foreign Brands 11
Table 6: Global Personal Care Products Market by Geographic
Region - Annual Sales for the Years 2010 through 2015 in US$
Million for US, Canada, Europe, Asia-Pacific (Including
Japan), Latin America and Rest of World 12

Table 7: Global Personal Care Products Market by Geographic
Region: Percentage Share Breakdown for 2011 and 2015 for US,
Canada, Europe, Asia-Pacific (including Japan), Latin
America and Rest of World 13

3. AN OVERVIEW OF SELECT PRODUCT SEGMENTS 14
Skin Care Market 14
Table 8: Leading Players in the Global Market for Skin Care
Products (2011): Percentage Share Breakdown by Value for
L'Oréal, Johnson & Johnson, Beiersdorf, and Others 14

Table 9: Leading Players in the Global Market for Skin Care
Products for Men (2011): Percentage Share Breakdown by Value
for L'Oréal, Beiersdorf, Shiseido, Estée Lauder, and Others 14

Table 10: Leading Players in the Global Market for Hand and



Body Lotions (2011): Percentage Share Breakdown by Value for
L'Oréal, Beiersdorf, Shiseido, Estée Lauder, and Others 15
Global Market Trends in a Nutshell 15
Select Market Trends 16
What have Medicate Skin Care Products to Offer' 16
Neglected yet Promising 16
Latest Trends 17
Recession Impacts Consumer Spending 17
Acne and Ageing Drive Sales 17
Skin Care Gets Lighter 17
Exotic Ingredients Paint the Beauty Scape Bright 18
Other Notable Market Trends 18
Sensitive Skin Formulations Replacing Harsher Products 18
Increasing Consumer Preference for Topical Treatments, a
Major Plus 18
AHAs Pushed to the Backseat 19
Challenges and Future Prospects 19
Table 11: Global Skin Care Products Market (2011) -
Percentage Breakdown of Dollar Sales by Geographic Region-
US, Canada, Europe, Asia-Pacific, Latin America and Rest of
World 19

Table 12: Global Face Care Products Market (2011) -
World 20

Table 13: Global Face Care Products Market (2011) -
Percentage Breakdown of Dollar Sales by Product Segments-
Facial Moisturizers, Facial Cleansers, and Others 20

Table 14: Global Facial Moisturizes Market (2011) -
World 20

Table 15: Global Facial Cleansers Market (2011): Percentage
Breakdown of Dollar Sales by Geographic Region- US, Canada,
Europe, Asia-Pacific, Latin America and Rest of World 21

Table 16: Global Market for Other Face Care Products
(2011): Percentage Breakdown of Dollar Sales by Geographic
Region- US, Canada, Europe, Asia-Pacific, Latin America and
Rest of World 21

Table 17: Global Market for Body & Hand Care and
Depilatories (2011): Percentage Breakdown of Dollar Sales
by Geographic Region- US, Canada, Europe, Asia-Pacific,



Latin America and Rest of World 21

Table 18: Global Market for Body & Hand Care and
Depilatories (2011): Percentage Breakdown of Dollar Sales
by Product Segments-Hand & Body Lotions/Creams and Others 22

Table 19: Global Market for Hand & Body Lotions/ Creams by
Geographic Region - Percentage Breakdown of Dollar Sales by
Geographic Region US, Canada, Europe, Asia-Pacific, Latin

Table 20: Global Market for Other Body & Hand Care Products
(2011): Percentage Breakdown of Dollar Sales by Geographic
Region - US, Canada, Europe, Asia-Pacific, Latin America
and Rest of World 22
Oral Hygiene Market 23
Toothpaste: One of the Biggest Segments in Oral Care 23
Product Innovations Spur Growth 23
Multi Functional Products Drive Oral Care Market 23
Power-Assisted Toothbrushes Drive Oral Hygiene Growth 23
Growing Popularity of Whitening Toothpaste and Strips 24
Oral Hygiene: On an Uptrend 24
Extra Care Products - Gaining in Advanced Markets 24
Advertising - For a 'Brand' New Smile 24
Strategies to Increase Market Share 25
Emergence of Multi-Channel Buyers 25
New Formulation for Toothpaste 25
HyG Ionic Toothbrush from Periproducts 25
Measuring Device for Bad Breath 26
Flosser from Waterpik Technologies 26
Biologists Develop Genetically Modified Bacteria 26
Electric Toothbrushes - The Market to Watch 26
Table 21: Global Market for Hair Care by Region (2011):
Percentage Breakdown by Value Sales for US, Canada, Europe,
Asia-Pacific, Middle East and Latin American 27

Table 22: Global Market for Dentifrice by Geographic Region
(2011) - Percentage Breakdown by value Sales for US,
Canada, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America 27

Table 23: Global Market for Toothbrushes by Geographic
Region (2011): Percentage Breakdown by value Sales for US,
Canada, Europe, Asia-Pacific, Middle East and Latin America 27

Table 24: Global Market for Mouthwashes by Geographic
Region (2011): Percentage Breakdown by Value Sales for US,



Table 25: Global Market for Breath Fresheners by Geographic

Table 26: Global Market for Dental Floss by Geographic

Table 27: Global Market for Dentures by Geographic Region
(2011): Percentage Breakdown by Value Sales for US, Canada,
Europe, Asia-Pacific, Middle East and Latin America 29

Table 28: Percentage Share of Toothpaste Sales in Terms of
Dollars (2011): By Trade Class - Supermarkets, Drug Stores
and Discounters 29

Table 29: Percentage Share of Toothpaste Sales in Terms of
Units (2011): By Trade Class - Supermarkets, Drug Stores
and Discounters 29
Hair Care Market 29
Table 30: Global Market for Hair Care Products (2011):
Percentage Share Breakdown by Value for Shampoos, Sprays and
Styling Products, Coloring Products, Conditioners, and Others 30
Shampoos Dominate the Hair Care Market 30
Table 31: Leading Players in the Global Market for Hair
Shampoos (2011): Percentage Share Breakdown by Value for
Procter & Gamble, Unilever, and L'Oréal 31
Special Hair Styling Products Foray the Market 31
Sprays and Styling Products (2010): Percentage Share
Breakdown by Value for L'Oréal, Procter & Gamble, Henkel,
Unilever, and Others 32
Corporate Developments Propelling the Hair Care Market: A review 32
Table 33: Global Market for Hair Care Products (2011):
US, Canada, Europe, Asia-Pacific, Latin America and the
Middle East 33

Table 34: Leading Players in the Global Hair Care Products
Market (2011): Percentage Share Breakdown by Value for
Procter & Gamble, L'Oréal, Unilever, Henkel, and Others 33

Conditioning Products (2011): Percentage Share Breakdown by
Value for Procter & Gamble, Unilever, L'Oréal, and Others 33

Coloring (2011): Percentage Share Breakdown by Value for



L'Oréal, Procter & Gamble, Henkel, and Others 34

Conditioning Products (2010): Percentage Share Breakdown by
Value for L'Oréal, Procter & Gamble, Henkel, Unilever, and
Others 34

Coloring (2010): Percentage Share Breakdown by Value for
L'Oréal, Procter & Gamble, Henkel, and Others 34

4. OTHER PERSONAL CARE PRODUCTS 35
Shaving Products Market 35
Recession Effects Consumers' Buying Behavior 35
Intense Competition Characterize Shaving Products Market 35
Blades and Razors Market's Gradual Shift towards High Value
Products 36
Razor Market: Spate of Launches Intensifies Competition 36
Recent Developments in Men's Shaving Products 36
Affluence Create Market for High-End Disposable Products 37
Market Welcomes New Players 37
Consumers Pampered with New and Advanced Products 37
Women Become Center of Focus 38
Changing Trends Drive the Market 38
Depilatories - A Possible Threat to Shaving Systems 38
Women's Products Catching up with Men's Products 39
Traditional Shaving Products Take a Back Seat with Improved
Technology 39
Scope for Further Innovations in Shaving Cream Market 39
Younger Men Prefer Wet Shaving, Older Men Inclined to Dry
Shaving Methods 40
Power Refill Blades Deliver better Value than Power Razor
Handles 40
Implementation of Micro Marketing Strategies 40
Natural Oil & Gel-Based Shaving Creams Make a Foray 40
Women's Shaving Products - A Growing Market 40
Best Selling Brands Giving Way to Extended Versions 41
Disposable Razor's Market Becomes Increasingly Competitive 41
Rapidly Evolving Private Label Business 41
Issues Confronting the Shaving Products Industry 42
Table 39: Weekly Shaving Frequencies in Select Countries -
Germany, USA, Poland, Russia, China, and India 42

Table 40: Global Market for Electric Shavers (2011):
Percentage Share Breakdown by Geographic Region- US, Canada,
Europe, Asia-Pacific, Latin America and Rest of World 42

Table 41: Global Market for Razor Handles (2011): Percentage



Breakdown by Geographic Region/Country - US, Canada, Europe,
Asia-Pacific, Latin America and Rest of World 43

Table 42: Global Market for Razor Blades (Refills) (2011):
Percentage Breakdown by Geographic Region/Country - US,
Canada, Europe, Asia-Pacific, Latin America and Rest of
World 43

Table 43: Global Market for Disposable Razors (2011):
World 43

Table 44: Global Market for Shaving Lotions/ Creams (2011):
World 44

Table 45: Global Market for Depilatories (2011): Percentage
Breakdown by Geographic Region/Country - US, Canada, Europe,
Asia-Pacific, Latin America and Rest of World 44

Table 46: Global Market for Shaving Accessories & Other
Shaving Products: Percentage Breakdown by Geographic
Region/Country - US, Canada, Europe, Asia-Pacific, Latin
Bath & Shower Market 45
Key Success Factors in the Market 45
Other Factors Affecting the Market 45
Prices of Raw Materials 45
Cancer Causing Hazardous Chemicals Affect Soap Sales 45
Teenagers: The Driving Force 45
All-Time Importance of Bar Soaps 46
Body Washes and Liquid Soaps Gaining Importance 46
Aromatherapy Products: Promising Potential 46
Children's Bath Product Market - A Niche Segment 46
Men: The Untapped Consumer Segment 47
Lip Care Products 47
An Emerging Market 47
Growth Drivers 47
Products Targeted at Active People are most Popular 48
Lip Care with Multi-Functional Benefits Lead the Growth 48
Stick-Type Lip Care Products Gain Popularity in the US and Asia 48
Marketing Strategies 48
Front-End Product Categories Dominate Shelf-Space in Drug Stores 49
Lip Balm Become More Expedient 49
Lip Care with Multi-Functional Benefits Lead the Growth 49
Products Targeted at Active People are Most Popular 50



Stick-Type Lip Care Products Gain Popularity in the US and Asia 50
Technology - Assuming a Vital Role 50
Table 47: Global Market for Traditional Lip Care Products by
Geographic Region (2011): Percentage Breakdown by Value
Sales for US, Canada, Europe, Asia-Pacific, Middle East and
Latin America 51

Table 48: Global Market for Medicated & Therapeutic Lip Care
Products by Geographic Region (2011): Percentage Breakdown
by Value Sales for US, Canada, Europe, Asia-Pacific, Middle
East and Latin America 51

Table 49: Global Market for Sun Care (Lip Care) Products by
Geographic Region (2011): Percentage Breakdown by Value
Sales for US, Canada, Europe, Asia-Pacific, Middle East and
Latin America 51

5. DEODORANTS MARKET 52
Advanced Markets Witnessing Maturity 52
Younger Populace - The Energizer for Deodorants 52
Deodorants - A Move Away from Unisex Brands 52

6. FRAGRANCES AND PERFUMES MARKET 53
Fragrance: A Consumer Driven Industry 53
Custom Fragrances: A Promising Segment 53

7. SUN CARE MARKET 54
Table 50: Leading Players in the Global Sun Care Products
Market (2011): Percentage Share Breakdown by Value for
L'Oréal, Johnson & Johnson, Beiersdorf, Shiseido, and Others 54
Value Added Features Drive Sales 54
Table 51: Global Market for Sun Care Products (2011):
World 55

Table 52: Global Market for Sun Care Products: Percentage
Breakdown of Dollar Sales by Geographic Region - US, Canada,
Europe, Asia-Pacific, Latin America, and Rest of World 55

Table 53: Global Market for Sun Care Products (2011):
Percentage Breakdown of Dollar Sales by Product Segment - Sun
Protection, Self-Tanning and After-Sun 55

8. PERSONAL CARE APPLIANCES 56
Frequent Travelers Fuel Demand 56
New Hair Styles Lead to Significant Impact 56
New Dynamic Designs in Personal Care Appliances 56



Technological Advancements 56
Gradual Switch to Steel Anticipated 56
Polymers Find New Applications 57
HyG Ionic Toothbrush from Periproducts 57

9. BABY TOILETRIES MARKET 58
Growing into a Big Market 58
Soothing Baby Products Emerging into Shining Stars 58
Future Trends 58

10. PRODUCT OVERVIEW 59
Skin Care 59
Facial Care 59
Moisturizers 59
Nourishers/Anti-Agers 59
Facial Cleanser 59
Sun Care Products 59
Sun Protection Products 60
Self-Tanning Products 60
After-Sun Products 60
Body & Hand Care and Depilatories (BHD) 60
Medicated Skin Care 61
Delivery Systems 61
Oral Care 61
A. Dentifrice 61
Battle of the Brands 61
Transformation in the Market 62
Toothpaste Ingredients 62
Select Toothpaste Ingredients and their Functions 63
New Flavors in Toothpastes 63
Types of Toothpastes 63
Toothpaste for Sensitive Teeth - A Niche Market 63
Whitening Toothpastes - Fastest Growing 63
Toothpaste for Children 64
Fluoride-Free Toothpastes 64
Retardant Toothpaste 64
Tartar-Control Toothpastes 64
Baking Soda-Based Toothpastes 64
Hydrogen Peroxide-Based Toothpastes 65
Desensitizing Toothpastes 65
Abrasives 65
Denture Pastes 65
Tooth and Gum Gel 65
Ginseng Toothpaste 65
Toothpastes with Natural Products 65
B. Toothbrush 66
Innovation and Branding Shape Progress: A Review 66
Select Types of Toothbrushes 67



Interproximal Toothbrushes 67
Toothbrushes with Rubber Tip 67
Travel Toothbrushes 67
Denture Toothbrushes 67
Electric Toothbrushes 67
C. Mouthwash 67
Offering More Protection 68
Types of Mouthwashes 68
Breath Freshening Mouthwashes 68
Anti-Plaque Mouthwashes 68
Anticavity Mouthwashes 68
Select Mouthwash Ingredients and their Attributes 68
D. Breath Fresheners 69
E. Dental Floss 69
Floss for Sparkling Teeth 69
Types of Dental Floss 70
Dental Tape 70
Dental Floss 70
Natural Dental Floss 70
F. Denture Care Products 70
Huge Untapped Market 70
Complete Denture 70
Conventional Vs. Immediate Dentures 71
Overdenture 71
Types of Denture Care Products 71
Denture Cleansers 71
Denture Adhesives 71
Hair Care 71
Segmentation 72
Hair Care Product Groups 72
Major Hair Care Product Categories 72
Hair Shampoos 73
Washing Away the Dirt 73
Types of Shampoos 73
Regular Shampoo 73
Dandruff Shampoo 73
Dandruff Cure: Not a Flaky Business 74
Baby Shampoos 74
Some of the Auxiliary Ingredients Used in Shampoos 74
Basic Forms of Shampoos 74
Hair Conditioners 75
Types 75
Characteristics 75
Varieties of Hair Conditioners 76
Basic Forms of Conditioners 76
Factors Affecting Hair Shampoos & Conditioners Segment 76
Hair Sprays 77
Magic in the Bottle 77



Hair Styling Agents 77
Styling and Shaping Tresses Desirably 77
Hair Oil: Dominating the Hair Styling Group 77
New Styling Products on the Anvil 77
Hair Coloring and Bleaching Products 78
Hair Dyes 78
Melanins: Hair Dyes for the Future 79
Colorants 79
Bleaching Agents 79
Other Hair Care Products 79
Combination Shampoo + Conditioner 79
Three-in-One Formulations 80
Hair Detanglers 80
Other Hair Care Products 80
Salon Treatments - One for Everyone 80
Niche Positioning Through Newer Performance Features 80
Shine Enhancers 80
Multi-Feature Double-Duty Products 81
Value-Based Products 81
Rogaine 81
Products for Damaged Hair 81
Nature's Way to Hair Care 82
Seaweed: Nature Nurtures 82
Fragrances: Aromatic Cleansing 83
Other Entries into the Hair Care Market 83
Polymers 83
Synthetic Ceramide 83
Hydrolysates of Proteins 83
Silwax Products 83
Others 84
1. Baby Care Products 84
Baby Care 84
Baby Toiletries 84
Baby Hair Care 84
Baby Skin Care 84
Baby Shampoos 84
Skin Care 85
Creams/Oils/Lotions 85
Bath Additives 85
Bubble Bath/Lotion 85
2. Lip Care 85
Definition 85
Lips - Most Sensitive to Vagaries of Weather 85
Winters - Not Just Fun and Festivity 86
Product Categories 86
Traditional Lip Care 86
Medicated & Therapeutic Lip Care 88
3. Shaving Products 89



Shaving Products 89
A Peek into History of Shaving 89
Product Classification 89
Pre-Shave Products 89
Shaving Lotions 90
Shaving Creams 90
Market Overview 90
Post-Shave Products 90
Razors/Blades 91
Razor Handles 91
Razor Blades (Refills) 91
Electric Shavers 91
Disposable Razors 91
Shaving Accessories & Others 91
Depilatories 92
Waxing and Depilatory Creams 92

11. MERGERS AND ACQUISITIONS 93

12. STRATEGIC CORPORATE DEVELOPMENTS 112

13. PRODUCT LAUNCHES 121

A REGIONAL MARKET PERSPECTIVE 166

1. NORTH AMERICA 166

1a. THE UNITED STATES 166
Strong Cosmetics Sales Bring Chain Drug Stores in Limelight 166
Table 54: The US Personal Care Products Market by Product
Segment- Annual Sales for the Years 2010 through 2015 in US$
Million for Skin Care Products, Oral Care Products, Hair Care
Products, Cosmetics, and Others 167

Table 55: United States Personal Care Products Market by
Personal Care Products: Percentage Share Breakdown for 2011
and 2015 for Skin Care Products, Oral Care Products, Hair
Care Products, Cosmetics, and Others 168
An Overview of Select Product Segments 168
Skin Care 168
Table 56: Skin Care products in the US by Product Segment
(2011): Percentage Breakdown of Dollar Sales by Product
Segment- Face Care (Facial Moisturizers, Facial Cleansers,
and Others), Body & Hand Care, and Depilatories (Hand & Body
Lotions/Creams and Others) and Sun Care 169
US: Leading Exporter of Cosmetics & Toiletries 169
Natural and Organic Personal Care Products: A Booming Market 169



Natural Ingredients - An Enriching Formula 170
Upscale Skincare Products Making Inroads 170
AHA-Based Products: Down But Not Out 170
Divide Between Cosmetics and Pharmaceuticals Blurring 171
Sun Care Market 171
Table 57: Sun Care Products Market in the US (2011):
Percentage Breakdown of Dollar Sales by Product Segment -
Sun Protection, Self-Tanning and After-Sun 172
Sun Care Manufacturers Find Opportunities in Sports Range
Products 172
Rising Demand for Convenient and Multipurpose Sun Care Products 172
Self Tanners- A Healthy Alternative for Glowing Skin 172
Lip Care Products 173
Sunscreen Based Lip Care Products - A Growing Market 173
New Products Make a Foray into the Market 173
Sales of Lip Care Products Seasonal in Nature 173
Teenage Girls: A Major Market for Lip Care Products 173
Marketing Strategies 174
Brand Positioning 174
Small Size yet Great Value 174
Trendy Flavors Attract Teenage Crowd 174
Increasing Sales through Extensive Advertising 174
Table 58: Lip Care Products Market in the US (2011):
Traditional, Medicated & Therapeutic, and Sun Care 174
Ethnic Skin Care 175
Growing Significance 175
Product Make 175
Men's Ethnic Market 175
Medicated Skin Care 175
Select Medicated Skin Care Brands 176
Indian Companies Flock the US Market 176
Hair Care 177
Table 59: Hair Care Products Market in the US (2011):
Shampoos, Conditioners, Sprays, Styling Agents, Bleaches and
Colorants, and Other Hair Care Products 177
Ethnic Hair Care Products - A Growing Segment 177
Distribution Channels: Facilitating International Marketing 178
Oral Care 178
Table 60: Oral Hygiene Products Market in the US (2011):
Percentage Share Breakdown by Product Segment - Dentifrice,
Toothbrush, Mouthwash, Breath Freshener, Dental Floss,
Denture Care Products (Denture Cleanser and Denture
Adhesive) and Other 179
Product Introductions: Vital for Maintaining Growth 179
Toothbrushes, Mouthwashes & Whiteners: Major Drivers 179
Tooth Whitening Dominates the Toothpaste Market 180



Table 61: Toothpaste Market in the United State (2011):
Regular, Anti-Caries, Whitening, Children's, Desensitizing,
Gum Protection, Multi- benefit, Tartar Control and Others 180
Male Grooming Products 180
Gradual Mobility in Male Grooming Products Sector 181
Table 62: Men's Grooming Products Market in the US (2011):
Percentage Breakdown of Dollar Sales by Product Group -
Toiletries (Bath and Shower Products, Hair Care Products,
Skin Care Products, and Deodorants), and Shaving Products
(Pre-Shave Products, Post-Shave Products, and
Razors/Blades) 181
Shaving Products 181
Table 63: Market for Shaving Products in the US (2011):
Percentage Breakdown by Product Segment - Electric Shavers,
Razor Handles, Razor Blades (Refills), Disposable Razors,
Shaving Lotions/Creams, Depilatories and Shaving Accessories
& Other Shaving Products 182
Innovations Driving the Market 183
Private Label Brands Favor Growth of Shaving Cream Business 183
Issues in the Industry 183
Environmental Regulations 183
Non-disposable Razors Invigorated by Growing Interest in
Women's Razors 183
Depilatory Segment Powered by 'At-home Spa' Trend 184
Bath And Body Care Products Market 184
Bath Products 184
Experiencing Home Values 184
Market Trends - Highlights 184
Bar Vs Liquid Soaps 185
Shower Gels - Becoming More Appealing 185
Body Washes - Gaining Popularity 185
Hand Sanitizers - A New Category 185
Deodorants Market 186
Trends and Issues 186
Value Addition - The Key to Success in Matured Markets 186
Health-Conscious Consumers - A Niche Market 186
Manufacturer Brands on the Rise 186
Deodorants Vs. Antiperspirants 187
Multi-Functionality - A New Wave 187
Natural Ingredients Emerge as Favorites 187
Fragrances and Perfumes Market 188
Table 64: Leading Fragrance Brands in the US (2010):
Percentage Share Breakdown by Value Sales for Elizabeth
Taylor's White Diamonds, Red Door, Jean Nate, Dolce &
Gabbana Light Blue, and Others 188
Women's Fragrances 188
Men's Fragrances 189



Baby Toiletries Market 189
Characters Become the Buzz Word in Children's Product
Formulations 189
Demand for Luxury Baby Toiletries to Grow 189
Small Start-up Companies Focus on Natural Products 189
Popular Distribution Channels 190
New Product Activity 190
Leading Players in Other Product Categories 190
Exports and Imports 191
Table 65: US Exports of Perfumes and Toilet Waters
(2009-2010): Breakdown of Value Exports (in USD Million) by
Country of Destination 191

Table 66: US Imports of Perfumes and Toilet Waters
(2009-2010): Breakdown of Value Imports (in USD Million) by
Country of Origin 192

Table 67: US Exports of Beauty or Make-Up Preparations
(2009-2010): Breakdown by Value Exports (in USD Million) by

Table 68: US Imports of Beauty or Make-Up Preparations

Table 69: US Exports of Hair Shampoos and Other Preparations
(2009-2010): Breakdown by Value Exports (in USD Million) by

Table 70: US Imports of Hair Shampoos and Other Preparations

Table 71: US Exports of Toothpaste, Denture Cleaners and
Other Oral or Dental Hygiene Preparations (200-2010):
Breakdown of Value Exports (in USD Million) by Country of
Origin 194

Table 72: US Imports of Toothpaste, Denture Cleaners and
Other Oral or Dental Hygiene Preparations (2009-2010):
Breakdown of Value Imports (in USD Million) by Country of
Origin 195

Table 73: US Exports of Shavers (With Self-Contained Electric
Motor) (200-2010): Breakdown of Value Exports (in USD '000)
by Country of Origin 195

Table 74: US Imports of Shavers (With Self-Contained Electric



Motor) (2009-2010): Breakdown of Value Imports (in USD '000)
by Country of Origin 196

Table 75: US Exports of Toothbrushes (200-2010): Breakdown of
Value Exports (in USD '000) by Country of Origin 196

Table 76: US Imports of Toothbrushes (2009-2010): Breakdown
of Value Imports (in USD '000) by Country of Origin 197

1b. CANADA 198
An Overview of Select Products Segments Products 198
Skin Care 198
Hair Care 198
Oral Care 198
Color Cosmetics 198
Competitive Scenario in other Product Categories: 198
Table 77: Leading Players in Canadian Market for Fragrances
(2011): Percentage Breakdown of Value Sales for Coty Canada,
L'Oréal Canada, and Others 199
Exports and Imports 199
Table 78: Canadian Exports of Perfumes and Toilet Waters
(2009-2010): Breakdown of Value Exports (in USD '000) by

Table 79: Canadian Imports of Perfumes and Toilet Waters
(2009-2010): Breakdown of Value Imports (in USD '000) by

Table 80: Canadian Exports of Beauty or Make-Up Preparations
(2009-2010): Breakdown of Value Exports (in USD Million) by

Table 81: Canadian Imports of Beauty or Make-Up Preparations

Table 82: Canadian Exports of Hair Shampoos and Other
Preparations (2009-2010): Breakdown of Value Exports (in USD
Million) by Country of Destination 201

Table 83: Canadian Imports of Hair Shampoos and Other
Preparations (2009-2010): Breakdown of Value Imports (in USD
'000) by Country of Origin 202

Table 84: Canadian Exports of Toothpaste, Denture Cleaners
and Other Oral or Dental Hygiene Preparations (2009-2010):
Breakdown of Value Exports (In USD '000) by Country of
Destination 202



Table 85: Canadian Imports of Toothpaste, Denture Cleaners
and Other Oral or Dental Hygiene Preparations (2009-2010):
Breakdown of Value Imports (in USD '000) by Country of
Origin 203

Table 86: Canadian Exports of Shavers (With Self-Contained
Electric Motor) (2009-2010): Breakdown of Value Exports (In
USD '000) by Country of Destination 203

Table 87: Canadian Imports of Shavers (With Self-Contained
Electric Motor) (2009-2010): Breakdown of Value Imports (in
USD '000) by Country of Origin 204

Table 88: Canadian Exports of Toothbrushes (2009-2010):
Breakdown of Value Exports (In USD Thousand) by Country of
Destination 204

Table 89: Canadian Imports of Toothbrushes (2009-2010):
Breakdown of Value Imports (in Thousand USD) by Country of
Origin 205

2. EUROPE 206
Industry Activity in Europe: Year 2010 in Review 206
Natural Cosmetic Market in Europe Fares Well 207
Bright Outlook for Men's Skincare Products Market 207
Male Grooming Products Market in Select European Countries 208
Bath & Shower Products: Gaining Appeal 209
European Commission Introduces New Packaging Norms for Sun
Care Products 209
Self-Tanning Category Witnesses High Growth 209
Broad Product Assortment with Multiple Benefits Push Sales up
in Lip Care Market 210
Antiperspirants/Deodorants Market 210
New Delivery Formats Drive Deodorant Demand 210
Natural Ingredients Find Favor Over Synthetic 211
Cosmetics Market 211
Table 90: European Personal Care Products Market by
Geographic Region - Annual Sales for the Years 2010 through
2015 in US$ Million for France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe 212

Table 91: European Personal Care Products Market by
Geographic Region: Percentage Share Breakdown for 2011 and
2015 for France, Germany, Italy, UK, Spain, Russia, and Rest
of Europe 213

Table 92: European Personal Care Products Market by Product
Segment- Annual Sales for the Years 2010 through 2015 in US$



Million for Skin Care Products, Oral Care Products, Hair Care
Products, Cosmetics, and Others 214

Table 93: European Personal Care Products Market by Product
Segment: Percentage Share Breakdown for 2011 and 2015 for
Skin Care Products, Oral Care Products, Hair Care Products,
Cosmetics, and Others 215

2a. FRANCE 216
Male Cosmetics Market Growing 216
Suncare Market, a Fast Growing Sector 216
Skin Care & Color Cosmetics 216
Oral Care 217
Hair Care 217
French Fragrance Market 217
Table 94: Leading Players in the French Market for
Fragrances by Value (2011) 217

2b. GERMANY 219
An Overview of the German Market for Personal Care Products 219
Segment Wise Analysis 220
Skin Care 220
Table 95: German Market for Sun Care Products (2010):
Percentage Share Breakdown of Value Sales for Sun Protection
Products, Self-tanning Products, Aftersun Products and
Others 220
Color Cosmetics 220
Natural Cosmetics Makes Inroad 221
Hair Care 221
Table 96: German Market for Hair Styling Products (2009):
Percentage Breakdown of Value Sales for Hairsprays, Hair
Creams, Gels, and Waxes, and Hair Setting Products 221
Oral Care 222
Deodorants 222
Table 97: Deodorants Market in Germany (2011): Percentage
Breakdown by Value for Leading Players - Unilever,
Beiersdorf and Others 222
Fragrance 223
Men's Fragrances 223
Body Care Market 223
Body & Hand Care and Depilatories Market 223
Distribution Channels for Facial Care and BHD Market 224



2c. ITALY 225
Competitive Scenario: 225
Table 98: Leading Players in Italian Oral Care Market (2010) 225
Italian Cosmetics & Toiletries Market: A Major Global Market 226
Bath Products Market 226
Deodorant Market 226
Table 99: Deodorants Market in Italy (2011): Percentage
Breakdown by Value for Leading Companies - Unilever Italia
SpA, Societa Italo Britannica L Manetti, Beiersdorf SpA and
Others 227

2d. THE UNITED KINGDOM 228
Beauty and Personal Care Market in the UK Bounces Back 228
The Sub-Premium Segment Locks-In Customers 228
Intense M&A Activity Follows Recovery 229
Cosmetic Retailing Witnesses New Entrants 229
The Color Cosmetics Segment Pushed by Fast Moving Fashion Trends 229
P&G Leads the Hair Care Segment in the UK 229
Hair Colorants to Witness the Highest Growth 229
Table 100: Hair Care Products Market in the UK (2010):
Percentage Share Breakdown by Value Sales for Shampoos, Hair
Conditioners, Colorants and Enhancers, Hair Sprays, and
Others 230
Colgate-Palmolive the Frontrunner in the UK Oral Care Market 230
The Skin Care Products Segment Upbeat 230
Table 101: Sun Care Products Market in the United Kingdom
(2010): Percentage Breakdown of Value Sales for Sun
Protection, Self-tanning, and Aftersun Products 231
Reigning Whites for UK's Medicated Skin Care Market 231
Demand for Emollient Products Drives Therapeutic Skin Care
Market 231
Men's Grooming a Rage in UK 231
Table 102: Market for Men's Grooming Products in the UK by
Product Category (2011): Percentage Share Breakdown by Value
for Deodorants and Body Sprays, Fragrance, Skin Care, Shower
Products, Shaving Preparations, and Others 232
Market for Premium Skin Care Range 232
Organic Surge Propels the UK Skin Care Market 232
Baby Products Gains Popularity 232
Skin Care Products 233
Medicated Skin Care Products: Consumers Demand Natural
Ingredients 233
Skin Care and Spa Market 233
Body & Hand Care (BHD) and Depilatories Market 234
Sun Care Market 234
Rising Demand for Suncare Products 234



Table 103: Sun Care Products Market in the United Kingdom
(2011): Percentage Breakdown of Value Sales for Sun
Protection, Self-tanning, and Aftersun Products 234
Table 104: Leading Players in the UK Deodorants Market
(2011): Percentage Breakdown by Value for Unilever Home &
Personal Care Ltd, Schwarzkopf & Henkel Cosmetics Ltd,
Colgate-Palmolive UK Ltd, and Others 235
Fragrances Market 235
Mass Fragrance and Fine Fragrance Sector in the UK Fragrance
Sector 236
Women's Fragrance - An Overview 236
Femininity in Fragrances 236
Men's Fragrances - Booming Men's Grooming 237

2e. SPAIN 238
Skin Care 238
Table 105: Leading Players in the Spanish Market for Skin
Care Products (2011): Percentage Breakdown by Values for
L'Oréal España SA, BDF Nivea SA, and Others 238
Body Care Products Market 238
Market Leaders 239
Distribution Channels 239
Oral Care 239
Cosmetics & Toiletries Market 240
Fragrance Market 240
Mass Market 240
Women's Fragrance Market 240
Men's Fragrance Market 241
Decline of Male Grooming Sector in Spain 241
Shaving Products Market 241
Increased Spending on Lifestyle and Leisure 242
Disposables - The Predominant Category in Wet Shaving 242
Disposables and Electric Razors Suffering at the Hands of New
Shaving Systems 242
Leading Players in Other Product Segments 243

2f. EASTERN EUROPE 244
Cosmetics and Toiletries Market 244

2fa. BULGARIA 245
Table 106: Leading Players in the Bulg


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