IntroductionThis report covers key aspects of the gin & genever market in four emerging / high growth economies: Brazil, Russia, India and China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and expenditure and consumption per capita for the historic and forecast periods.Scope*Contains information on one category: gin & genever*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data*Market level company and brand shares as well as distribution share information *Recent product launchesHighlightsRussia is expected to exhibit steady growth between 2009 and 2014.China is set to be the most lucrative investment destination for the gin & genever market in future.India leads the gin & genever market in terms of volume among the BRIC nations.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the gin & genever market in high growth / emerging nations*Identify key players within the gin & genever market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements*Obtain insight into new product launches within the gin & genever market in Brazil, Russia, India and China

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Gin & Genever in the BRIC (Brazil, Russia, India, China) Countries '
Market Overview and Forecasts to 2014
Published on July 2010
Report Summary
Introduction
This report covers key aspects of the gin & genever market in four emerging / high growth economies: Brazil, Russia, India and
China. Data is provided for market value and volume by category, company and brand market shares, distribution channels, and
expenditure and consumption per capita for the historic and forecast periods.
Scope
*Contains information on one category: gin & genever
*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast
(2010-14) data
*Market level company and brand shares as well as distribution share information
*Recent product launches
Highlights
Russia is expected to exhibit steady growth between 2009 and 2014.
China is set to be the most lucrative investment destination for the gin & genever market in future.
India leads the gin & genever market in terms of volume among the BRIC nations.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the gin & genever market in high growth / emerging
nations
*Identify key players within the gin & genever market in Brazil, Russia, India and China to plan lucrative M&A, partnerships and
agreements
*Obtain insight into new product launches within the gin & genever market in Brazil, Russia, India and China
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Table of Content
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Russia is expected to exhibit steady growth between 2009 and 2014 2
China is set to be the most lucrative investment destination for the gin & genever market in future 2
India leads the gin & genever market in terms of volume among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about' 3
How to use this report 3
Market definition 4
Chapter 3 Overview 16
BRIC gin & genever market, volume overview 16
BRIC gin & genever market, value overview 21
Chapter 4 Brazil 26
Value analysis (Brazilian Real), 2004'09 26
Value analysis (Brazilian Real), 2009'14 27
Value analysis (US dollars), 2004'09 28
Value analysis (US dollars), 2009'14 28
Volume analysis, 2004'09 29
Volume analysis, 2009'14 30
Company and brand share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Russia 39
Value analysis (Russian Ruble), 2004'09 39
Value analysis (Russian Ruble), 2009'14 40
Value analysis (US dollars), 2004'09 41
Value analysis (US dollars), 2009'14 41
Volume analysis, 2004'09 42
Volume analysis, 2009'14 43
Company and brand share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 India 52
Value analysis (Indian Rupee), 2004'09 52
Value analysis (Indian Rupee), 2009'14 53
Value analysis (US dollars), 2004'09 54
Value analysis (US dollars), 2009'14 54
Volume analysis, 2004'09 55
Volume analysis, 2009'14 56
Company and brand share analysis 57
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 7 China 64
Value analysis (Chinese Yuan Renminbi), 2004'09 64
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Value analysis (Chinese Yuan Renminbi), 2009'14 65
Value analysis (US dollars), 2004'09 66
Value analysis (US dollars), 2009'14 66
Volume analysis, 2004'09 67
Volume analysis, 2009'14 68
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 8 New Product Development 77
Product launches 2009: India 77
Recent product launches 79
Chapter 9 Research Methodology 80
Methodology overview 80
Secondary research 81
Market modeling 82
Creating an initial data model 82
Revising the initial data model 82
Creating a final estimate 83
Creating demographic value splits 83
Primary research 83
Data finalization 84
Ongoing research 84
Chapter 10 Appendix 85
Future readings 85
How to contact experts in your industry 85
Disclaimer 85
LIST OF FIGURES
Figure 1: Gin & Genever market, BRIC, volume (liters, million), 2004'14 16
Figure 2: Gin & Genever market, BRIC, volume (liters, million), 2004'09 18
Figure 3: Gin & Genever market, BRIC, volume (liters, million), 2009'14 19
Figure 4: Gin & Genever market, BRIC, volume growth analysis, 2004'14 20
Figure 5: Gin & Genever market, BRIC, value ($m), 2004'14 21
Figure 6: Gin & Genever market, BRIC, value ($m) , 2004'09 23
Figure 7: Gin & Genever market, BRIC, value ($m) , 2009'14 24
Figure 8: Gin & Genever market, BRIC, value growth analysis, 2004'14 25
Figure 9: Gin & genever, Brazil, value (BRLm), 2004'14 27
Figure 10: Gin & genever, Brazil, volume (liters, million), 2004'14 30
Figure 11: Gin & genever, Brazil, company share by volume (%), 2008'09 32
Figure 12: Gin & genever, Brazil, distribution channels by volume (%), 2008'09 35
Figure 13: Gin & genever, Russia, value (RUBm), 2004'14 40
Figure 14: Gin & genever, Russia, volume (liters, million), 2004'14 43
Figure 15: Gin & genever, Russia, company share by volume (%), 2008'09 45
Figure 16: Gin & genever, Russia, distribution channels by volume (%), 2008'09 48
Figure 17: Gin & genever, India, value (INRm), 2004'14 53
Figure 18: Gin & genever, India, volume (liters, million), 2004'14 56
Figure 19: Gin & genever, India, distribution channels by volume (%), 2008'09 60
Figure 20: Gin & genever, China, value (CNYm), 2004'14 65
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Figure 21: Gin & genever, China, volume (liters, million), 2004'14 68
Figure 22: Gin & genever, China, company share by volume (%), 2008'09 70
Figure 23: Gin & genever, China, distribution channels by volume (%), 2008'09 73
Figure 24: Annual data review process 81
LIST OF TABLES
Table 1: Gin & genever category definitions 5
Table 2: Gin & genever distribution channels 6
Table 3: Gin & Genever market, BRIC, volume (liters, million), 2004'14 17
Table 4: Gin & Genever market, BRIC, volume (liters, million), 2004'09 18
Table 5: Gin & Genever market, BRIC, volume (liters, million), 2009'14 19
Table 6: Gin & Genever market, BRIC, value ($m), 2004'14 22
Table 7: Gin & Genever market, BRIC, value ($m), 2004'09 23
Table 8: Gin & Genever market, BRIC, value ($m), 2009'14 24
Table 9: Gin & genever, Brazil, value (BRLm), 2004'09 26
Table 10: Gin & genever, Brazil, value forecast (BRLm), 2009'14 27
Table 11: Gin & genever, Brazil, value ($m), 2004'09 28
Table 12: Gin & genever, Brazil, value forecast ($m), 2009'14 28
Table 13: Gin & genever, Brazil, volume (liters, million), 2004'09 29
Table 14: Gin & genever, Brazil, volume forecast (liters, million), 2009'14 30
Table 15: Gin & genever, Brazil, brand share by volume (%), 2008'09 31
Table 16: Gin & genever, Brazil, volume by brand (liters, million), 2008'09 31
Table 17: Gin & genever, Brazil, company share by volume (%), 2008'09 33
Table 18: Gin & genever, Brazil, volume by company (liters, million), 2008'09 33
Table 19: Gin & genever, Brazil, distribution channels by volume (%), 2008'09 34
Table 20: Gin & genever, Brazil, volume by distribution channel (liters, million), 2008'09 34
Table 21: Gin & genever, Brazil, expenditure per capita (BRL), 2004'09 36
Table 22: Gin & genever, Brazil, forecast expenditure per capita (BRL), 2009'14 36
Table 23: Gin & genever, Brazil, expenditure per capita ($), 2004'09 37
Table 24: Gin & genever, Brazil, forecast expenditure per capita ($), 2009'14 37
Table 25: Gin & genever, Brazil, consumption per capita (liters), 2004'09 38
Table 26: Gin & genever, Brazil, forecast consumption per capita (liters), 2009'14 38
Table 27: Gin & genever, Russia, value (RUBm), 2004'09 39
Table 28: Gin & genever, Russia, value forecast (RUBm), 2009'14 40
Table 29: Gin & genever, Russia, value ($m), 2004'09 41
Table 30: Gin & genever, Russia, value forecast ($m), 2009'14 41
Table 31: Gin & genever, Russia, volume (liters, million), 2004'09 42
Table 32: Gin & genever, Russia, volume forecast (liters, million), 2009'14 43
Table 33: Gin & genever, Russia, brand share by volume (%), 2008'09 44
Table 34: Gin & genever, Russia, volume by brand (liters, million), 2008'09 44
Table 35: Gin & genever, Russia, company share by volume (%), 2008'09 46
Table 36: Gin & genever, Russia, volume by company (liters, million), 2008'09 46
Table 37: Gin & genever, Russia, distribution channels by volume (%), 2008'09 47
Table 38: Gin & genever, Russia, volume by distribution channel (liters, million), 2008'09 47
Table 39: Gin & genever, Russia, expenditure per capita (RUB), 2004'09 49
Table 40: Gin & genever, Russia, forecast expenditure per capita (RUB), 2009'14 49
Table 41: Gin & genever, Russia, expenditure per capita ($), 2004'09 50
Table 42: Gin & genever, Russia, forecast expenditure per capita ($), 2009'14 50
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Table 43: Gin & genever, Russia, consumption per capita (liters), 2004'09 51
Table 44: Gin & genever, Russia, forecast consumption per capita (liters), 2009'14 51
Table 45: Gin & genever, India, value (INRm), 2004'09 52
Table 46: Gin & genever, India, value forecast (INRm), 2009'14 53
Table 47: Gin & genever, India, value ($m), 2004'09 54
Table 48: Gin & genever, India, value forecast ($m), 2009'14 54
Table 49: Gin & genever, India, volume (liters, million), 2004'09 55
Table 50: Gin & genever, India, volume forecast (liters, million), 2009'14 56
Table 51: Gin & genever, India, brand share by volume (%), 2008'09 57
Table 52: Gin & genever, India, volume by brand (liters, million), 2008'09 57
Table 53: Gin & genever, India, company share by volume (%), 2008'09 58
Table 54: Gin & genever, India, volume by company (liters, million), 2008'09 58
Table 55: Gin & genever, India, distribution channels by volume (%), 2008'09 59
Table 56: Gin & genever, India, volume by distribution channel (liters, million), 2008'09 59
Table 57: Gin & genever, India, expenditure per capita (INR), 2004'09 61
Table 58: Gin & genever, India, forecast expenditure per capita (INR), 2009'14 61
Table 59: Gin & genever, India, expenditure per capita ($), 2004'09 62
Table 60: Gin & genever, India, forecast expenditure per capita ($), 2009'14 62
Table 61: Gin & genever, India, consumption per capita (liters), 2004'09 63
Table 62: Gin & genever, India, forecast consumption per capita (liters), 2009'14 63
Table 63: Gin & genever, China, value (CNYm), 2004'09 64
Table 64: Gin & genever, China, value forecast (CNYm), 2009'14 65
Table 65: Gin & genever, China, value ($m), 2004'09 66
Table 66: Gin & genever, China, value forecast ($m), 2009'14 66
Table 67: Gin & genever, China, volume (liters, million), 2004'09 67
Table 68: Gin & genever, China, volume forecast (liters, million), 2009'14 68
Table 69: Gin & genever, China, brand share by volume (%), 2008'09 69
Table 70: Gin & genever, China, volume by brand (liters, million), 2008'09 69
Table 71: Gin & genever, China, company share by volume (%), 2008'09 71
Table 72: Gin & genever, China, volume by company (liters, million), 2008'09 71
Table 73: Gin & genever, China, distribution channels by volume (%), 2008'09 72
Table 74: Gin & genever, China, volume by distribution channel (liters, million), 2008'09 72
Table 75: Gin & genever, China, expenditure per capita (CNY), 2004'09 74
Table 76: Gin & genever, China, forecast expenditure per capita (CNY), 2009'14 74
Table 77: Gin & genever, China, expenditure per capita ($), 2004'09 75
Table 78: Gin & genever, China, forecast expenditure per capita ($), 2009'14 75
Table 79: Gin & genever, China, consumption per capita (liters), 2004'09 76
Table 80: Gin & genever, China, forecast consumption per capita (liters), 2009'14 76
Table 81: India gin & genever new product launches reports, by company, 2009 77
Table 82: India gin & genever new product launches SKUs, by company, 2009 77
Table 83: India gin & genever new product launches (reports), by flavor and fragrances, 2009 78
Table 84: India gin & genever new product launches (reports), by ingredients, 2009 78
Table 85: India gin & genever new product launches (reports), by package tags or claims, 2009 79
Table 86: India gin & genever new product launches - recent launch (2009) 79
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