Things that might just help young Art Directors and all creatives

9. 3. Never
stop
feeding
your mind.

10. 3. Never 1. Books
Kinokuniya
www.kinokuniya.com
stop 2. Magazines
Directory
feeding www.directnewideas.com
3. Sites & Blogs
your mind. Direct Daily
www.directdaily.com

22. 6.Don’t
polish
turds.
Move on.

23. 7.Does it
smell?

24. Smell

25. Sight

26. Touch

27. Sound

28. Taste

29. Touch, smell and sight

34. 9.Work with
the best.
And let
them do their
best.

42. 11.Take
the time
to learn
origami.

46. Singapore

56. USA

57. 15.Grids
are good.
The Divine
Proportion and
the theory of
composition

60. PHi – The Golden Section

63. 16. Love
type, and
learn how
to care
for it.

64. 16. Love
type, and
learn how
to care
for it.

66. 17. Join
the design
community

81. 20.
Inspiration
is all around
you.
Keep it safe.

82. 21.“If it
looks right.
It is right.”
Robert Waters
Find a different view.

83. 22.
Colour is
your
secret
weapon.

84. vibration

85. motion

87. emotion

90. 22. Learn
the rules.
And then how
to break the
rules.
But don’t
do this.

91. Negative headline
Over use of colour
Poor photography
Crowed layout
Illegible body copy
Dominant branding
Confused CTA

94. 24.Have
another
creative
outlet.

95. 25.Keep
an eye on
the very
best in online
design.

96. 26.Avoid
these visual
cliches.

102. The exception

115. The exception

121. The exception

124. 27. Who
saw Annie?
ANNIE LEIBOVITZ:
A PHOTOGRAPHER’S
LIFE 1990 – 2005

125. 28.
Always
have the
product on
your desk.

128. 29.Don’t be afraid
of white space.

132. 30. Follow
the leaders.

134. 31. What
to show
Don.

135. 1. Be on time, be enthusiastic and positive. Be yourself.
2. Your Book:
Begin with a great idea and end with an even better one.
3. You’re an Art Director, Presentation is very important.
Portfolio vs iBook vs iPad2 (Don is a writer, consider your audience)
4. BE BRUTAL:
Three great ideas, always beats thirty three average ones.
5. Turn great ideas, into great campaigns.

136. 6. Show a good range of work. Multi channel and brands.
7. Always adapt your book for your audience and rehearse
your presentation. (It really helps)
8. Show at least one fully art directed campaign.
9. Talk about your creative interests outside of advertising.
10. Listen carefully to all the feedback and
advice. Act on the pieces that feel right or you
keep getting.

137. 32.
Never
forget.
‘Big ideas are your last legal means
of an unfair creative advantage.’

138. 33.Love your job.