By this presentation. I just want to share about flow how to build software that customer love and customer need. This method that I always do when I prepare my self to make new product, especially about e-commerce product. Enjoy!

1. Product Development
Renny Wijayanti
Analyst - PT Bukalapak.com
27 May 2014

2. Software
Product
Development
Lifecyle
design&publishedby:
rightwaysolution.com
NewYork(USA)

3. 1. Product Conceptualization
Why?
At the end is all about :
• Net profit/net profit margin
• Conversion rate
We can analyze from:
User Complain, Data Statistics, Survey, Research,
Analytics Tools, Discussing, Books, etc.

4. 2. Product Analysis
Requirement Specifications : specify who is user targeting &
what they are doing on system
Ex. :
• Seller be able to sell items
• Buyer find the right item : want to buy HP with brand x type
abc, competitive price, in Jakarta, new item.
• User can send private messages each other directly
• User can register/login to Bukalapak easily

5. 3. Product Design
• Product Architecture
• Protoype & Wireframes

6. 4. Product Development
• Running Application
• Detailed Design

7. 5. Product Testing & QA
• Test Report & Issue log

8. 6. Product Release
Marketing action through : home banner, newsletter, blog
Bukalapak, facebook, twitter, etc.
Marketing Math 101

9. 7. Product Lifecyle Management
• What if there are new features in the future that impact to
existing features?

10. Summary DesignThinkingto Build Product
(SimonSinek–StartWithWhy)