National Sales Director em Miaderm Radiation Relief Lotion and Miaderm-L 4% Lidocaine. Products of Aiden Industries, LLC
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Miaderm® Radiation Relief Lotion & Miaderm-L
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Miaderm®'s evidence based approach to decrease the severity of radiation dermatitis through preventative care. Miaderm® comes with a 100% unconditional guarantee of satisfaction
2. Cancer
• Second leading cause of death in USA
• 2 out of 3 people will get radiation as part of
their cancer treatment
• Over 90% of radiation patients will have
adverse skin effects.
3. Radiation Effects
Acute and Chronic
• Acute
• Can occur up to 3 months after initiation of treatment
• Most frequently occur within 4 weeks of treatment
• Epidermal regeneration within 3 to 5 weeks after treatment.
• Complete healing within 3 months
• Chronic
• Can occur 3 months after initiation of treatment.
5. Epidermis
• Outermost layer of skin
• No blood vessels
• Stratified squamous epithelium (melanocytes,
langerhans, merkel cell, and keratinocytes)
• Five layers Stratum germinativum, stratum
spinosum, stratum granulosum, stratum
lucidum, stratum corneum
7. Toxicity
• Acute
• destroys stem cells
• chemotherapy effects on epithelial
stem cell
• can see more additive effects with
chemo
8. Acute Skin Reaction
• With Standard Fractionation
• 10 to 14 days
• transit time for new skin cells to
migrate from basement membrane to
surface
• Skin care goal to maintain outer layer
18. Radiation Breaks
Russo et al found unplanned radiation
treatments breaks in head and neck cancer
cases increase LR and OS..
8 to 30% of patients will go on an unplanned
break, many as a result of Radiation Dermatitis.
Decrease LC by 1.4% per day missed.
Russo et al. Oncologist 13, 886-898. 2008
20. Skin Care
• Washing
• Campbell et al. PRCT comparing
breast and chest wall patients to
not washing, washing with water,
washing with soap.
• Subjective and objective
measurements showed
improvement with washing (soap
or no soap) when compared to not
washingCampbell et al. Clin Oncol (R Coll Radiol). 1992 Mar;4(2):78-82.
21. Skin washing
• Roy et al. PRCT comparing no washing
to washing with soap and water
• Median scores pain, itching, and
burning were higher in non washing
group (trend) with MVA found weight,
conc chemo, and hot spots on
dosimetry trend toward more toxicity in
non washing group.
Roy et al. Radiother Oncol. 2001 Mar;58(3):333-9
22. Hair Washing
• Westbury et al. PRCT 109
patients getting WB RT
randomized to hair
washing and no hair
washing
• RTOG criteria showed no
statistically sig difference
in each group.
23. Skin care
• Skin washing
• Loose clothing
• Natural fibers
• Avoid perfumes
• avoid electric razors
• No excessive temperatures, wind,
sun
• Avoid tape
• Avoid deodorants
24. Water Based Cream
• Australian PRCT of 225
breast undergoing RT after
conservative surgery
randomized to aqueous
cream vs Aloe Vera Gel
during RT
• Aqueous cream showed stat
sig in reducing dry
desquamation and pain
related to treatment
(Heggie S, et al. Cancer Nurs. 2002; 25(6):442-51)
25. Steroid Cream
• Swedish PRCT of 49 BCT
patients undergoing RT
comparing Emolient Cream vs
Mometasone Furoate (MMF)
Cream
• Stat Sig Difference in reducing
radiation dermatitis in MMF
Steroid Cream
• There was no change in
erythema or
hyperpigmentationBostrom et al. Radiother Oncol. 2001 Jun;59(3):257-65.
26. Petrolatum
• Indian PRCT of 51 patients
who after MRM assigned to
betamethasone 0.1%,
petrolatum, or nothing
• Reduction in Radiation
dermatitis in the steroid group
alone when compared to
nothing or petrolatum
Omidvari S, et al. Indian J Dermatol Venerol Leprol. 2007; 73(3):209
27. Calendula
• French PRCT 254 pts who
had BC surgery followed
by RT randomized to
Calendula based cream vs
Biafine
• Pt and physician assessed
tools
Pommier P, et al. J Clinical Oncol. 2004; 22:1447-1453
28. Calendula• Grade 2 or hight dermatitis was lower in
Calendula
• Less pain (45% vs 65%) in Calendula
group
• Satisfaction improved in Calendula group
• 15 vs 1 treatment breaks in Calendula
group
• Chemotherapy and BMI increased risk for
radiation dermatitis on MVAPommier P, et al. J Clinical Oncol. 2004; 22:1447-1453
29. Hyaluronate
• Swiss PRCT of 152 head
and neck, breast, or pelvic
patients treated with RT
randomized to
Hyaluronate Cream vs
Placebo Cream
• Reduced incidence,
delayed onset, and faster
recovery high grade skin
reaction.Ligouri V, et al. Radioth Oncol. 1997; 2:155-161
30. Aloe Vera
• Multiple Negative
Studies
• Olsen et al. Univ of
Miami PRCT Soap and
water vs soap and Aloe
Vera
• Showed delayed skin
reaction. Suggestion of
preventive effect.
Patients with less pain.
Olsen DL, et al. Oncol Nurs Forum. 2001; 28:543-247
31. Aloe Vera
• Brazil PRCT comparing Aloe Gel to
BSC
• Sig reduction in grade 2 or higher
radiation dermatitis (29% vs 44%)
• 29 patients getting betamethasone
cream and reactions were not different
IJROBP in press
32. In Summary
• Washing Skin and hair Helpful
• Beneficial in reducing pain or radiation dermatitis
• Steroidal Cream
• Water based cream
• Hyaluronate
• Calendula
• Aloe Vera
34. Miaderm® Radiation Relief Lotion
• Made in laboratory in USA
• Natural Ingredients providing preventative care
• Non-steroidal
• Alcohol and nut oil free
• Marine collagen
• Useful beyond radiation treatment
• 100% unconditional satisfaction guaranteed
35. 35
Same science of
Miaderm® with 4% Lidocaine
HCI
FDA approved for over the
counter use
Developed for patients who are
more susceptible
and need extra relief.
Eliminates the need for
additional applications of
lidocaine
For treatment areas that have
skin folds and extra help is
needed.
For patients who failed to use
Miaderm® from the beginning of
treatment
Also used for the pain
associated with Shingles
100% unconditional satisfaction