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dem kundenberater stanford werden zwei
wichtige Ereignisse im portfolio seines
Klienten peter summer angekündigt:
- Fälligkeit grosse anleihenposition,
interne benachrichtigung via b2e-portal
- Auszahlung eines erbschaftsanteils
via tochterbank, Benachrichtigung via b2b-portal
ziele: Beschaffung aller relevanten Daten für eine
optimale beratung. gemeinsamer workflow zur
Umsetzung anlageprozess bis zur Auftragserteilung.
Ron STANFORD ist als Mitarbeiter und
Relationship Manager mit einem Profil des
All is One 2.0 Portals registriert. Er hat
Rollen und Networking Partner in den
Portalen B2E B2C und B2B
Ron erhält ANKÜNDIGUNG ÜBER BALDIGE
RÜCKZAHLUNG DER ANLEIHE (B2E-PORTAL) UND
ERBSCHAFTSAUSZAHLUNG über TOCHTERBANK
(B2B-PORTAL)
3
Use case
interaktiver
anlageprozess
Peter summer ist kunde von ron UND
NETWORKING PARTNER IM B2C-PORTAL
2
zwei event-
benachrichtigungungen
B2B / B2E
zwei event-
benachrichtigungungen
B2B / B2E
via social graph 2.0 navigiert Ron
zum Profil von peter summer.
das KONTEXTMENÜ bietet die WICHTIGSTEN
FUNKTIONEN AN
4
1
Die Resultate einer Analyse im B2E
Workflow sind nun im
persönlichen B2C DMS
von Summer abgelegt
Assets/liabilities
risk analysis
preferences
1. xx
a)
b)
c)
2.
a)
b)
c)
new risk profile
I. risk orientation
Sehr geehrter Herr Summer
Folgende Termine kann ich Ihnen für unser
Online-Beratungsgespräch anbieten:
1) 15.5., 09:30
2)19.5., 15:45
3) 24.5. 11:00
Mit freundlichen Grüssen
Ron Stanford
investment objective
----
--xx-
-
--vv-------- -----
-x--- ------ ------
--i-
--x/--
fund fact sheets
from lead
offering research
---- xxxx ---...
---
-
--/-- xx
reaction on
proposal (stress-
test)
----
---
-
---------- -----
---- ------ ------
---
--/--
5
via video-call findet die
Beratung nun statt
Aufgrund
der Beratung und der
Kunden-Reaktion wird
ein massgeschneidertes
Angebot ermittelt!
8
via calendar wird die verfügbar-
keit überprüft. schnellzugriff!
6
ron's kalender
summer's kalender
kauf: etf aktienindex
spi und eur money
market fund mit forex
conversion
- ende -
...damit gleich via
mobilem messenger
drei termin-vorschläge
unterbreitet werden
7
(c) Enterprise know how ag - lachen - switzerland - www.enterpriseknowhow.ch
am
Termin..
alles via
social graph 2.0!
mittels e-banking in b2c werden
Aufträge unter einhaltung der
suitabitlity-kriterien gemeinsam
aufgegeben:
9

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Use Case Anlageprozess, Einsatz von Social Graph 2.0

  • 1. dem kundenberater stanford werden zwei wichtige Ereignisse im portfolio seines Klienten peter summer angekündigt: - Fälligkeit grosse anleihenposition, interne benachrichtigung via b2e-portal - Auszahlung eines erbschaftsanteils via tochterbank, Benachrichtigung via b2b-portal ziele: Beschaffung aller relevanten Daten für eine optimale beratung. gemeinsamer workflow zur Umsetzung anlageprozess bis zur Auftragserteilung. Ron STANFORD ist als Mitarbeiter und Relationship Manager mit einem Profil des All is One 2.0 Portals registriert. Er hat Rollen und Networking Partner in den Portalen B2E B2C und B2B Ron erhält ANKÜNDIGUNG ÜBER BALDIGE RÜCKZAHLUNG DER ANLEIHE (B2E-PORTAL) UND ERBSCHAFTSAUSZAHLUNG über TOCHTERBANK (B2B-PORTAL) 3 Use case interaktiver anlageprozess Peter summer ist kunde von ron UND NETWORKING PARTNER IM B2C-PORTAL 2 zwei event- benachrichtigungungen B2B / B2E zwei event- benachrichtigungungen B2B / B2E via social graph 2.0 navigiert Ron zum Profil von peter summer. das KONTEXTMENÜ bietet die WICHTIGSTEN FUNKTIONEN AN 4 1
  • 2. Die Resultate einer Analyse im B2E Workflow sind nun im persönlichen B2C DMS von Summer abgelegt Assets/liabilities risk analysis preferences 1. xx a) b) c) 2. a) b) c) new risk profile I. risk orientation Sehr geehrter Herr Summer Folgende Termine kann ich Ihnen für unser Online-Beratungsgespräch anbieten: 1) 15.5., 09:30 2)19.5., 15:45 3) 24.5. 11:00 Mit freundlichen Grüssen Ron Stanford investment objective ---- --xx- - --vv-------- ----- -x--- ------ ------ --i- --x/-- fund fact sheets from lead offering research ---- xxxx ---... --- - --/-- xx reaction on proposal (stress- test) ---- --- - ---------- ----- ---- ------ ------ --- --/-- 5 via video-call findet die Beratung nun statt Aufgrund der Beratung und der Kunden-Reaktion wird ein massgeschneidertes Angebot ermittelt! 8 via calendar wird die verfügbar- keit überprüft. schnellzugriff! 6 ron's kalender summer's kalender kauf: etf aktienindex spi und eur money market fund mit forex conversion - ende - ...damit gleich via mobilem messenger drei termin-vorschläge unterbreitet werden 7 (c) Enterprise know how ag - lachen - switzerland - www.enterpriseknowhow.ch am Termin.. alles via social graph 2.0! mittels e-banking in b2c werden Aufträge unter einhaltung der suitabitlity-kriterien gemeinsam aufgegeben: 9