1 week ago, I started to analyze the best products in town. My first presentation about Trainline got 1K views in 1 week. I've been a heavy Lydia user for a long time now, and I believe it deserves to be next in line! I chose Lydia among other P2P payment providers such as Pumpkin or Paypal, simply because I don't use them. If you think some other app has a better product, please say it in the comments! Don't forget to follow me on Twitter and Slideshare to get my next presentations!

1. WHY IS THIS APP SO GREAT?

2. 5 YEARS AGO, ANYONE COULD
ALREADY REIMBURSE FRIENDS.

3. OR MAKE A BANK TRANSFER.

4. BUT LYDIA WON.
HOW?
THEIR PRODUCT IS AWESOME.
PERIOD.

5. WHAT DO PEOPLE THINK WHEN IT
COMES TO PAYING VIA AN APP?
1. IS IT SECURE ?
2. IS IT COMPLEX TO SETUP ?
3. WHAT IF MY FRIENDS DON'T USE IT ?
4. WHAT IF I HAVE NO SIGNAL ?

6. ONBOARDING
1. THE USER FEELS SAFE
2. AS EASY AS IT COULD BE.
3. DON'T STOP ME NOW

7. 1. THE USER FEELS SAFE
At every security
sensitive step, the
app great security is
recalled.

8. 2. EASY
Instead of
having to copy
his card
number, the
user can use his
camera.

9. 2. EASY
When clicking on expiry date
or cryptogram, the keyboard is
a numerical keyboard, instead
of a regular one.
No friction. No useless
keyboard struggle.

10. 3. DON'T STOP ME NOW
After this short process, the user can
access 95% of the app's capabilities.
However, if he needs to send large
amounts of money, he'll need to
provide more details.
-> reduce friction for onboarding
-> make the user love your app
-> ask him for more details if he needs
extra features

11. SEAMLESS
PAYMENT
1. YOU CAN'T MISS IT
2. 6 CLICKS, 5 SECONDS
3. INSTANT VALIDATION

12. 1. YOU CAN'T MISS IT
When opening the
app, you can't miss
the start of the
payment process.
The core user path is
HUGE.

13. 2. 6 CLICKS, 5 SECONDS
6 clicks max
How?

14. 2. 6 CLICKS, 5 SECONDS
1 click to pick the
amount.
1 click to select either
contact or professional.
On click, it validates the
amount and goes to
next screen.
No unnecessary
VALIDATE button!

15. 2. 6 CLICKS, 5 SECONDS
Most recent friends are already
preselected
Keyboard is already here for the user
to type either name, email or phone
number
Up to 3 clicks to select friend (2
letters, 1 click to select)

16. 2. 6 CLICKS, 5 SECONDS
1 click to "Pay"
And it's done!

17. 2. 6 CLICKS, 5 SECONDS
Takeaways:
- no validate button
- display the most likely results
- your core user path must be huge
- when the user has to type something,
show the keyboard and preselect the field!

18. MEANWHILE...

19. 3. INSTANT VALIDATION
As soon as the last digit of the
confirmation code is typed, the
transaction is processed.
No network?
No problem. The transaction will be
processed as soon as you get signal
back.

20. PRODUCT
VIRALITY
1. INVITE A FRIEND
2. ASK A FRIEND
3. SMART PARTNERSHIPS

21. gets +1K users per day
How ?

22. 1. INVITE A FRIEND
Well... I spent it
If you reimburse a friend who didn't use
the app, Lydia gives you 1€.
The number of your
"recruits" shows each
time you open the
menu!

23. 2. ASK A FRIEND
Anyone can ask anyone to be paid on Lydia. If the user
requires a payment from someone who doesn't have the
app, he'll receive a text message with a link to install it.
Without knowing it, the user just promoted the app!

24. 3. SMART PARTNERSHIPS
Lydia has set smart partnerships
with some shops & bars. If you
pay with Lydia, you get exclusive
discounts.

25. YOU LIKED
THESE SLIDES?

26. CHECK MY
PRESENTATION

27. THANKS
Remi Duvoux
Freelance Ruby on Rails developer - Product Lover
Follow me on Twitter: @r_duvoux