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Business of Meetings

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Business of Meetings

  1. 1. Meetings and Expositions Excellence Claire Smith, CMP VP, Sales & Marketing Vancouver Convention Centre
  2. 2. A special thank you to our Strategic Partner, The Canadian Tourism Commission and its partners:
  3. 3. Thank You to the Meetings and Expositions Section Council They saw the need to support senior meeting professionals Have served as experts and advisers
  4. 4. The Business of MeetingsSM Certificate Programme 1. Meetings and Expositions Excellence 2. Flawless Business Operations 3. Strategy and Marketing 4. Leadership and Communication
  5. 5. Purpose of the Certificate • Position yourself for the future • Position your meetings for the future • Be a strategic asset to your organisation • Identify and share best practices among your peers • Enhance the professionalism of the profession
  6. 6. Agreements 1. Be proactive: question and learn 2. Share your experiences 3. Everyone engaged 4. Everyone participate; no one dominate 5. Silence all electronic devices 6. Start and end on time 7. Attend both days of the course!
  7. 7. Programme Agenda: Day One 1. Trends, Issues, and New Skills 2. Learning Management and Delivery 3. Technology 4. Negotiations
  8. 8. Introduce Yourself to Your Partner • Name, organisation, ove rview of responsibilities • Why you are here? • What do you hope to learn? Introduce Your Partner to the Group
  9. 9. Claire
  10. 10. Trends and Issues Why Should We Care ? ? ? ?
  11. 11. Trends and Issues What do you think are the top 3 trends in the meetings industry? What is impacting the way we do our jobs? Discuss at your table and report back.
  12. 12. Trends and Issues Where do they come from?
  13. 13. 2012 Meeting Industry Trends
  14. 14. 1. Budget Pressure
  15. 15. 2. Time Poverty
  16. 16. 3. Buyers vs. Sellers Market
  17. 17. 4. Content is King Content
  18. 18. 5. Globalization
  19. 19. 6. Customisation/Flexibility
  20. 20. 7. More Partnerships
  21. 21. 8. Technology Convergence
  22. 22. 9. Social Media Revolution SOCIAL MEDIA
  23. 23. 10. Hybrid Meetings
  24. 24. 11. Social Responsibility
  25. 25. Trends 1. Budget Pressure 2. Time Poverty 3. Buyers vs. Sellers Market 4. Content is King 5. Customisation/Flexibility 6. More Partnerships 7. Technology convergence 8. Social Media 9. Hybrid Meetings 10. Globalisation 11. Social responsibility
  26. 26. The New Realities of Meetings • Create remarkable experiences/environments • Personalise • Do more with less • Engage attendees • Stimulate conversations • Build communities • Customer service • Surprise, delight, and challenge • innovate
  27. 27. Ideal Meeting Executive Traits
  28. 28. Learning Management and Meeting Design
  29. 29. Learning Management and Delivery • Examine the key elements of learning management and meeting design • Reinforce the link between learning purpose and meeting design • Explore recent changes to meetings from a learning perspective • Discuss creative approaches to learning versus practical constraints • Evaluate various learning delivery formats
  30. 30. Learning Management and Meeting Design
  31. 31. Recent Changes to Meetings from a Learning Perspective
  32. 32. Learning Purpose and Meeting Design
  33. 33. Creative Approaches to Learning vs Practical Constraints
  34. 34. Various Learning Delivery Formats
  35. 35. Questions?
  36. 36. Business of Meetings: Technology Update Reggie Henry, CAE Chief Information Officer ASAE
  37. 37. What We’ll Cover Mobile Cloud Computing
  38. 38. Background: Why Mobile? In the near future, most people accessing our “properties” will be In the last quarter of By 2014, mobile Internet doing so from a 2011, Apple shipped 15.7 should take over desktop mobile device! million iPads, compared to Internet usage* 11.9-15.1M computers shipped by major brands. *Microsoft Tag, 2011 **ComScore, Alexa, Flurry Analytics, 2011
  39. 39. Similar but Different Although both smartphones and tablets are considered mobile, increasingly, peo ple use them differently. Our mobile strategy must reflect that. • Convenience • Save Time • Waste Time • Broad Content Consumption • Social • Desktop-like • Simple expectations, with mobile flair • Social • Complex
  40. 40. Background: Tablet Usage
  41. 41. Implications • Mobile is a different mindset from traditional web – however our content consumers interact in a variety of media • Social/Community is an integral part of the mobile experience • Smartphones and tablets are different. Separate approaches must be taken to leverage best practices and trends for each platform selected • The customer needs to be at the centre—both of the delivery mechanisms and the content planning/creation
  42. 42. Strategy: Foundational Elements • Taxonomy • Orbital Content • Social/Community • Career/Learning Aspirations
  43. 43. Strategy: Taxonomy Project Retooling your taxonomy for the future! How we categorise content • By topic • By audience • By source • By length of time to consume Potential new ways • By intended device of categorising our content. • How it’s connected to other content Project due to be completed by June of this year
  44. 44. Strategy: Taxonomy Project Expected Benefits • Organising/Quantifying our Content • Finding Content Gaps • Content Retirement • Content “Findability” or SEO • Content “Mobility”
  45. 45. Strategy: Orbital Content A transformed relationship with content is one in which individual users are at centre and content orbits around them. • Liberated: The content was either created by you or has been distilled and associated with you. • Open: You collected it so you control it… It can be shared with countless apps and flow seamlessly between contexts. Source: www.alistapart.com/articles/orbital-content/
  46. 46. Strategy: Orbital Content The TAXONOMY is the connective tissue between our members and their content needs. Associatio n Generated Content Member Generated Taxonomy Content “Other” Generated Content
  47. 47. Strategy: Social/Community Communities both private and public are Associatio n critical to our strategy Generated Content Member Generated Taxonomy Content “Other” Generated Content as both a destination and source for content!
  48. 48. Our Strategy Website • Allow/develop continued mass customisation as started in the Briefcase/MyASAE • Further integrate the content, community, and career areas based on what visitors use most • Focus on engagement for non-member site visitors • Explore new formats for the most used content areas, such as slideshows and top 10s which are becoming a standard industry-wide • On-going modifications to website based on responsive design
  49. 49. Beginning with Great Ideas, Collaborate (our private social network) will be incorporated in to all of our iPad apps.
  50. 50. Where We’re Headed For Smartphones • Ensure mobile websites exist for the association’s core online properties including main web site, conference sites, social sites and career sites. • Continue practice of having apps around your organisation’s core areas of use— content, community and career. For Tablets • Make sure your website will be optimised to use swipe and interactions • Consider a “mega” app that combines the core areas of content, community and career into one app.
  51. 51. Cloud Computing
  52. 52. Cloud Computing Cloud computing The delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a metered service over a network (typically the Internet).
  53. 53. Why Cloud Computing? Infrastructure Software People
  54. 54. Cloud Computing 3 Major Business Models
  55. 55. Cloud Computing Software as a Service (SaaS) Cloud application services or "Software as a Service (SaaS)" deliver software as a service over the Internet, eliminating the need to install and run the application on the customer's own computers and simplifying maintenance and support.
  56. 56. Cloud Computing Platform as a Service (PaaS) PaaS solutions are development platforms for which the development tool itself is hosted in the cloud and accessed through a browser. With PaaS, developers can build web applications without installing any tools on their computer and then deploy those applications without any specialised systems administration skills.
  57. 57. Cloud Computing Infrastructure as a Service" (IaaS) Cloud infrastructure services, also known as “Infrastructure as a Service" (IaaS), deliver computer infrastructure – typically a platform virtualization environment – as a service, along with raw (block) storage and networking. Rather than purchasing servers, software, data-centre space or network equipment, clients instead buy those resources as a fully outsourced service.
  58. 58. Cloud Computing 3 Major Implementation Models
  59. 59. Cloud Computing Pros • Eliminate or reduce capital investments in infrastructure • Scalability – up or down • Speed to market Cons • Security • Application Integration • Privacy Compliance
  60. 60. Cloud Computing Personal Cloud Computing
  61. 61. Demonstrations • Meetings Apps • Meeting Logistics – Database and Apps • Project Management • Using the Cloud • Presentations Using the iPad, iPhone
  62. 62. Discussion
  63. 63. Questions? Reggie Henry, CAE Chief Information Officer ASAE: The Center for Association Leadership 202-326-9547 reggie@asaecenter.org
  64. 64. Negotiations What does success look like? How do you prepare? What is your style?
  65. 65. Negotiation Rules • Tell the truth if asked • Don’t have to divulge • Can embellish when information is missing
  66. 66. Outcomes Did you come to an agreement? What was the rate? block size? Meeting space? Were there any red flags? How do you feel about the outcome?
  67. 67. Session Recap Day One 1. Trends, Issues, and New Competencies 2. Learning Management and Delivery 3. Technology 4. Negotiations
  68. 68. Programme Agenda: Day Two 1. Execution and Innovation 2. Expositions and Tradeshows 3. Business Partner Relationships 4. International Meetings
  69. 69. Meetings and Expositions Excellence Claire Smith, CMP VP, Sales & Marketing Vancouver Convention Centre
  70. 70. Execution and Innovation Let’s meet the panel!
  71. 71. Expositions and Tradeshows What challenges are you facing with your exhibition?
  72. 72. Expositions and Tradeshows What is new and innovative? 1. Hosted buyers 2. Scheduled appointments 3. Sponsor features 4. Education on the floor 5. Public integration 6. Use of technology
  73. 73. Hosted Buyer Programmes
  74. 74. Sponsor Features
  75. 75. Hosted Buyer Programmes
  76. 76. Expositions and Tradeshows • Visit competitive events • Visit consumer shows • Survey attendees • Survey exhibitors • Listen to suppliers • Survey members
  77. 77. Expositions and Tradeshows How do you involve exhibitors? 1. Exhibitor advisory boards 2. Member advisory group 3. Evaluations 4. Leadership walk the floor
  78. 78. Expositions and Tradeshows How to Increase ROI 1. Lead retrieval 2. Networking tools 3. Online appointments 4. Virtual exhibits 5. Attendance building 6. Electronic signage
  79. 79. Expositions and Tradeshows
  80. 80. Expositions and Tradeshows Design Enhancements • Feature areas • Gathering places • Association services • Creative food & beverage • Consolidated show hours
  81. 81. IGNITE EXPO 2012/JUNE 12-13th, 2012 Direct Energy Centre, Toronto
  82. 82. IGNITE EXPO 2012/JUNE 12-13th, 2012 Direct Energy Centre, Toronto
  83. 83. Business Partner Relationships Is one of your partnerships working well? Why is it working? How are you measuring Success? Could the relationship be even better?
  84. 84. Business Partner Relationships Is one of your partnerships not working well? Why do you think it’s not working? Is there anything you could do to make it better?
  85. 85. International Meetings A New Opportunity for Associations • Globalisation • Member Growth • International Mandates • Educational Opportunities • Members Outreach
  86. 86. International Meetings What is an international meeting? • Within the US • Outside the US
  87. 87. International Meetings in the US • Longer planning and promotional cycle • Language • Registration, housing, and travel • Programme relevance; speaker selection • Communication with speakers, exhibitors • Food and beverage selection • Visas
  88. 88. International Meetings Outside the US • Research • Pick the right destination • Celebrate the destination • Be specific, flexible and never assume • Know boundaries • Find the right partners • Things will be different • Spoon-feed your participants
  89. 89. International Meetings Outside the US Site Selection • Political and economic • Safety and security • Climate • Currency • Accessibility • Local customs, holidays • Local support
  90. 90. Business Partners • PCO/DMC • CVBs • Tourist boards • Facilities/hotels • Customs broker
  91. 91. Financial Considerations • Travel costs • Currency fluctuations • Meeting space and service costs • On-site staffing and suppliers • Shipping and customs • Taxes
  92. 92. Negotiations What is negotiable? • Meeting space? • Hotels? • Transportation? • Services? • Currencies?
  93. 93. Programme Development • Local committees • Local content • Local mealtimes • Time zones and jet lag
  94. 94. Logistics • Translation • AV • Shipping • Customs • Transportation • Off-site venues • Immigration and visas
  95. 95. Communications • Passports & visas • Climate & weather • Currency • Electrical • Destination info • Cultural considerations
  96. 96. Planning an International Meeting Review the case study with your table. Decide and report back: 1. Where are we going to hold the meeting? 2. What are the 2 challenges? 3. Who would you involve to help with these challenges?
  97. 97. Session Recap Day Two 1. Execution and Innovation 2. Expositions and Tradeshows 3. Business Partner Relationships 4. International Meetings
  98. 98. Programme Summary • Key Points to take home • Your Meetings • Your Organization • Yourself • Next Steps
  99. 99. A special thank you to our Strategic Partner, The Canadian Tourism Commission and its partners:
  100. 100. For additional programmes, please visit our website at www.asaecenter.org Thank you to Claire Smith for facilitating this course! Vice President, Sales & Marketing Vancouver Convention Centre 604-689-8232 csmith@vancouverconventioncentre.com

Notas do Editor

  • The amount of fundamental change to our basic understanding of what “computing” means, how “computing” happens, and who and what drives innovation in that space, is staggering. It demands a shift, a significant shift, in how we think about technology today. Examples – mobile, social networking, location awareness, cloud computing, etc.
  • Do demonstration of iCloud and dropbox.